Michael Jans in • Thursday, June 4, 2015 2:16 PM •
Michael Jans in Press • Tuesday, May 26, 2015 12:39 PM •
Michael Jans in Insurance Marketing • Wednesday, March 11, 2015 11:27 AM •
BEND, OREGON (May 27, 2015) -- Agency Revolution, a leading insurance marketing automation software company, introduced the “Growth Analyzer” tool -- a revenue forecasting tool for independent insurance agency and brokerage owners. The Growth Analyzer helps principals model their revenue growth over the next five years.
Michael Jans in Coaching • Tuesday, March 3, 2015 1:05 PM •
Welcome to Love Bombs, Part Three. Here’s the quick back story:
A couple of years ago Michael sent out a newsletter to our independent insurance agent clients, which he’s been known to do. This newsletter was special – it contained fifty golden nuggets of goodness, in the form of insurance marketing tips from Michael. These pearls of wisdom were well received by concerned independent insurance agents confronted by a rapidly changing, and increasingly competitive, industry.
Welcome to Love Bombs, Part Two. Here’s the quick back story:A couple of years ago Michael sent out a newsletter containing insurance marketing tips—little nuggets of goodness and pearls of wisdom for independent insurance agents in a rapidly changing industry. He was supposed to supply ten, but the exercise quickly results in a waterfall of tips – fifty in fact. A few weeks ago, we thought we should revisit them, and we did with Love Bombs of Insurance Marketing Vitamins: #1-10. Here’s Part Two, #11-20.11. What Do You Mean, Retention Strategy?If you’re losing clients, you’re losing a very valuable source of income. The U.S. Chamber of Commerce has found that it costs 5-7 times moremoney to get new clients than it does to keep existing customers. And existing customers pay. Develop a retention strategy, implement it, andmonitor the results.12. Look Your Agency in the Eye—and Get ScaredPsychologists know about a phenomenon they call “ill ...
Michelle Thomas in Coaching • Thursday, February 26, 2015 2:00 PM •
A couple of years ago, our fearless leader, Michael, sent out a newsletter containing
fifty insurance marketing tips—little nuggets of goodness that if left on paper will do
you no good; but if implement and nurtured, will help you grow your business.
We thought we should revisit them. Here are the first ten:
1. Best Marketing Tip… Kill Something.
Okay. So that seems a little extreme. I’m pretty confident Michael doesn’t
really want you to kill something. It means spend an hour on marketing
every single day. And if you’re too busy, sacrifice something else on your
schedule to make the time. And by sacrifice we don’t mean kill a goat. Just
reschedule one of your appointments. It’s less messy.
2. Bigger Footprint.
Don’t limit yourself if you only have one physical location. Your insurance
license is a statewide license. That means you can operate anywhere in your
state. A small town location doesn’t limi ...