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The Agency Revolution Blog

Why should the retail agency system survive?

  in    •  Thursday, February 13, 2014 5:49 PM  •  
Why should the retail agency system survive? Roughly a year ago, a top carrier executive introduced me to a roomful of agency owners as a “passionate advocate for the insurance agent.”  I’d like to qualify that. For twenty years, a lot of agency owners have credited me with making them rich. Or turning them into millionaires. Or saving their agency...so they could go on to dominate their marketplace. For many years, my mother wondered exactly what I did for a living. I never said, “I make insurance agents rich,” as my career choice. She, after all, devoted her life to feeding the hungry, helping the disabled, visiting the sick and elderly, supporting the most at-risk. While she has been gone for several years, her picture still sits above my computer and her eyes bore into mine, asking, “What difference did you make in the world today?” She was, admittedly, more interested in lifting people out of poverty than lifting people into wealth. (I did ...
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Is the retail insurance industry unraveling?

  in  Digital Marketing  •  Thursday, January 30, 2014 4:30 PM  •  

“There are signs now...that the economics of the traditional agent model are beginning to unravel.” - McKinsey & Co. 
 
"We should be okay. After all, we've always been okay."


That's junk logic. That's along the lines of "Sharks don't get cancer. So if you eat shark cartilage, you won't get cancer."


It's appealing. It's easy. And it's wrong.


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MobiQuote Updated

  in  Product Release  •  Friday, November 15, 2013 5:22 PM  •  
We're always striving to deliver the latest and greatest to our clients. And we have an instant enhancement for everyone on our MobiQuote platform. (And if you're not, give us a call and we'll get you up and running in 2 minutes.)
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The McKinsey Report: Minor Kerfuffle...or Major Crisis?

  in  Digital Marketing  •  Monday, November 11, 2013 11:40 AM  •  
As recently as 2008, Blockbuster CEO Jim Keyes said, “Neither Redbox nor Netflix are even on the radar in terms of competition.”

Ooops.  That was one bankruptcy ago...as Blockbuster faded to black last week and shuttered the lonely, remaining stores.

There are a zillion reasons, of course, why it’s dangerous to think that what happened in one industry will happen in another. But we’re really not talking about one industry, are we? Can you think of many industries that have not been disrupted by the introduction of new technologies?
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How to Get Quality Links to Your Agency’s Website so You Can Rank Well in Google

  in  Digital Marketing  •  Thursday, October 24, 2013 1:07 PM  •  

 

If you want to rank well on Google you need to get quality backlinks. If you agree with that statement and want to find out how to get links then stay tuned... that's what this article is for.

However, if you're not convinced link building is vital to your online search strategy then I encourage you to first review Moz’s 2013 Ranking Factors Study here. If you don't have time to read it I'll sum it up in one sentence: 

Links are still believed to be the most important part of Google’s algorithm (approximately 39%).

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