Remember George Carlin's comedy sketch "Seven Words You Can Never Say on Television?"  Irreverent and funny.  (Of course, now, on HBO, etc., NO word gets "unsaid.") Well, here's another list of BAD WORDS.  Words that could land your email in your intended recipients' SPAM filters...

My recent interview by the Insurance Journal about Smart Phone Marketing is getting a flurry of visitors.  And one comment in particular reminded me - again - how much MISUNDERSTANDING there is about Digital Marketing for insurance agencies.  Those who fantasize

Remember when the Yellow Pages was the cornerstone of insurance marketing?  And it didn't really change for more than 50 years.  The internet is the fastest changing marketing medium in history.  Like it or not, insurance agents MUST keep up with the trends.  Here's one of my predictions for 2012...

I was invited to participate and address an insurance industry "Roundtable" a few weeks ago.  Carrier executives and other industry leaders shared their observations and predictions on the CHANGE that insurance agents and...

The Principle of Belief...

One of the biggest untapped profit centers I’ve observed in our industry is the untrained CSR.  Not untrained in service.  Untrained in sales.  Getting more money from CSR behavior requires no new marketing skills for you to learn.  No new sales letters.  No digital mastery.  No expensive producers. Just take those already existing inbound phone calls, add sales skills and make money.

So, to solve that problem, I’ve spent many years teaching CSR’s techniques and