OK, turns out just keeping your doors open won't be enough. By mastering these 6 areas your agency will unlock new growth potential. The agencies in real danger are those that are satisfied with just keeping the doors open. I know, I know, not the message you want to hear; but I'm not here to tell you what you want to hear but rather, what you need to hear.
Most Agency Principals have embraced the role of technical expert - not leader. If you've subscribed to my rants for any period of time you know my feelings on this are absolute. Extreme growth doesn't just happen; it takes a champion to evoke change, it takes a leader. Therefore, these 6 Categories of Mastery I will share require leadership. The great news is I believe, sincerely, that leadership characteristics can be developed and nurtured; but only if you have the fire-in-your-belly to step up and make tough decisions.
Time to cut to the chase. Below are "The Six Categories of Mastery" and the first step to begin implementing each in your business. Also, If you're serious about growth, join me on Wednesday December 15th at 11am Pacific for a more detailed FREE discussion on how the 6 Categories of Mastery can skyrocket your agency's growth CLICK HERE.
- High Impact Marketing(TM): Built on the ACOR Principle(TM), the strategic application of tools, processes, technologies and messages to attract, convert, optimize and retain client relationships. Your Starting Point: Complete the A-Z Marketing Blueprint Video Series
- The 9,10,11 Time System(TM): Designed to consistently move agency talent and attention to higher levels of leverage. Your Starting Point: Document and review how you spend a majority of your time on any given day. For any activities that don't directly influence revenue growth, delegate or outsource as much as possible. Encourage your team members to do the same.
- Building the Gifted Team(TM): Designed to move agency personnel from "average" individual performers to "A" players. Your Starting Point: Create a list of your agency employees and rank them A to C, citing specific reasons for rank. Develop a 90 day action plan for improvement for anyone below an "A".
- The Auto Pilot Control Program(TM): Designed to put all agency operations on highly efficient processes that produce positive results. Your Starting Point: Brainstorm a list of activities that take place in the agency within a given week. Highlighting those activities that happen most frequently or directly influence revenue. These highlighted activities need to be the first with documented processes establishing the step by step work flow.
- The Million Dollar Sales Culture(TM): A series of 7 Stages designed to build a positive attitude for sales at every level and every point of client contact. Your Starting Point: Review your current "Prospect Conversion Process". Do you currently position yourselves as trusted advisers? Do you make recommendations for a total protection package, not just single policies? While educating the client as to why they need to consolidate all possible protection with your agency.
- The Agency CEO Leadership Program(TM): The ultimate role for the agency principal: Create a compelling vision, challenge team members and support the professional growth of the team. Your Starting Point: This is a process, it doesn't happen overnight. If YOU are serious about assuming the role of leader for your agency you need coaching as well as support from other leaders in the insurance industry. Stay tuned for more details on the New 6 Month Leadership Academy.