The state of the industry has rapidly changed in terms of marketing.

It used to be that agents could rely on the Yellow Pages to get business. It was as simple as buying a full page ad and tracking the ROI diligently.

But these days there isn't much of an ROI from the Yellow Pages. The biggest reason for that is the popularity of Google. Google has replaced where people go to search for solutions to their problems.

So if someone is looking for insurance they're most likely searching on Google.  And even though we’ve entered into this new digital era, many agencies are still dangerously behind. They haven't adapted to new strategies needed to rank high in Google.

That's why in this week’s installment of Kick Start Monday, Lucas Jans shares a powerful strategy for ranking high in Google – that way you can get free, highly targeted traffic to your agency website: