It's inevitable that your book of business will experience some level of attrition.  clients leave for a number of reasons and it's not so much the "why" that matters but just that you are asking.  Polling your clients on the way out is critical because of a principle called engagement.  The fundamental truth being; if you engage in a two way interaction, relationship is developed.

 

Why is it important to engage with your exiting clients though?  Their leaving, good riddance.?

Well the irony of the situation is that your previous clients also happen to be one of your WARMEST lead lists.  If you engage with them as they leave you warm them even more and increase the likely hood that they will come back to you.  The easiest way to do this is by using a survey, like this one, as they leave (this site could be yours free if your a Quantum Club Member).  Not only does this strategy engage but it also answers 3 key questions:

1. Why are clients leaving you?

2. Who they are going to?

3. What is the probability that you will get them back?

 

Follow the survey up with a phone call or piece of marketing  and you have the makings of a simple yet effective previous client reactivation strategy.  Most of 'em didn't leave you because they hate you, however, they will not think to come back on their own.  Once they experience the horror that is most of the other agencies out there, they will be happy to come back.