Most agents reminisce about the good 'ol days of insurance, when warm leads walked in off the street every day.  In most cities across the US those days are gone with the advent of online quoting.  However, you can still deliver a constant stream of leads to your agency, by taking advantage of a simple concept called "lead warming".

 

The concept of lead warming is pretty darn basic; you can't close all the leads you quote and you already paid for 'em one way or another, so keep warming them for conversion down the road.  The lead warming concept is also easily AUTOMATED, therefore, a must-do for your agency.  Programs like ZipDrip www.zipdrip.com allow you to deliver valuable/useful nurturing messages to your leads each month of the year.  The principle is to continue to position yourself and your agency as a trusted adviser and with that elevated status comes credibility and more clients wanting to do business with you.  The equation looks something like this:

initial relationship + consistent value added communication = prospects flocking to you to be their trusted adviser

Simple, right?  Just think about how many clients you quote and don't convert.  That list alone is worth more than any bought list you might have.  So, why don't more agents warm their leads through consistent value-added communication?  My theory is that they lack the time to follow up one-by-one and create valuable, protection related content.  Good news.  There are programs like the above mentioned ZipDrip that provide you with content to send, all you have to do is point and click.  Looking for some ideas on how another successful agent has used this and other principles to grow?  Join me Thursday September 30th as I interview Shaun Irwin an agent from Minnesota who has cracked the code to converting more previous quotes through lead warming.  The call is FREE so CLICK HERE to register.