In this week's installment of Kick Start Monday, Lucas Jans and I are going to share with you a marketing strategy
designed to deepen, strengthen and lengthen your relationships - not
only with your prospects but also with your clients.
The strategy is called the Law of Engagement.
And it's very similar to Robert Cialdini's concept of Law of Commitment
and Consistency - which demonstrates when people make a small
commitment in your direction, the likelihood they'll follow through with more commitment significantly increases by 400% or more: