Perhaps I should rephrase the title of this blog to, "Tired of being run by your agency?"  Most agents are stuck working IN instead of ON their agency, so it's no surprise to find agents who are burnt out and beat down.  

 

  

Enter the Leverage PrincipleTM, you don't have to run your agency like a doctor or lawyer, (selling billable hours) but most agents do, eventually running out of time.  Instead your time should be spent on activities that are multipliers for the agency, meaning activities that help the agency grow in multiples instead of one unit at a time. The best example of a multiplier is marketing, instead of one client at a time good marketing has the potential to attract many clients.  For the latest on WHAT'S WORKING in insurance marketing check out the Insurance Marketing Summit, more details HERE.