Today, you face tough challenges that the insurance agent has never seen before. I’d like to share with you some recent information I found about the state of the industry…
• 38.8 million quotes were submitted online in 2009, a 21% increase from 2008.
• 74% of those quotes belong to just three carriers: GEICO, Progressive and esurance.com
• 71% of people who see an ad and want to learn more, go online to the referenced website, a search engine or to find an agent.
• 2.8 million auto insurance policies were purchased online in 2009, up 22% from 2008.
• 78% of consumers who have received an online quote at some time said they have made a purchase offline soon thereafter. 59% of these offline purchasers have bought from a local agent in person, 35% have bought from an agent on the phone, and 27% have bought over a toll free number.
• Top 4 reasons why people choose not to go through an agent -- 1.convenience 2. Speed3 . Started with a toll number and wanted to finish by that method 4. prefer website or toll free number
• Fewer consumers are indicating resistance to online purchases because of a reluctance to provide personal information on a website.
• 35% of those who haven’t purchased insurance online to-date say they are likely to do so in the future (up 7 percentage points from prior year).
• The high level of shopping creates good opportunities for agents if they are visible on the channels where consumers shop.
(Source: comScore’s 2010 Online Auto Insurance Report)
Why am I sharing all this information with you?
The answer is simple. If you don't have a sophisticated, comprehensive Internet-based marketing SYSTEM, then you're NOT where your prospects and clients are. Consumers are on the internet – researching, shopping, and buying insurance.
So what’s the solution?
It’s called Agency Revolution. It's a completely automated, web-based, turnkey insurance marketing system that's REVOLUTIONIZING the way agencies make money...
It’s so robust I simply can’t explain the whole system in a blog post.
That's why
I want to invite you to join Lucas Jans and me for a special webinar on Wednesday, August 11th at 11:00 am Pacific time (adjust accordingly.) In this webinar we'll explain everything you want to know about Agency Revolution, and how the system can grow your agency as fast as possible.
There's no charge for this webinar, and it's LIVE, so you'll have the chance to ask us your questions. But the seats are limited, and with all the buzz, they won't last long.
Click below to register NOW:
www.discoverar.com
I'll talk to you on the webinar!
Michael Jans
President, Agency Revolution