When I ask Insurance Agents why they don't do more nurturing and engagement I usually get one of two answers or even both.

 

1. I don't have time

 2. I'm not that creative

 

Those that provide me with excuse 1 often have a deeper rooted issue with leveraging their time. That is, they struggle with identifying what not to do or what to delegate. A conversation for another time I think.

 It is excuse 2 that we will focus on today with a nice quick brainstorm list of engagement and nurturing ideas. This should get you started. No more excuses, pick 4-6 and do 'em.

Engagement (2 way)

Survey's

 

Contests - coloring, best summer vacation photo, best dressed pet. You get the idea give the winner a free pizza.

 

Open office events - BBQ, Santa pictures, Free shred day(Shred truck at the office).

 

Account reviews - phone, in-person, fax back

 

Newsletter with - crossword, offer for free report.


Nurturing (1 way)

 

e-mail newsletter

 

Gift from local business that you are partnered with.

 

Holiday related gift

 

Holiday cards

 

Birthday card - hand sign 'em don't be cheep

 

Welcome kit when they first join your agency

 

Think different stand out. What won't they get from the next agent down or a direct writer?  Keep me posted rebels and share your thoughts here.