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Lucas Jans's Articles

A New Sign-In Experience

  in  Product Release  •  Monday, October 21, 2013 9:19 AM
With the roll-out of our  new website, we've also made some changes to the sign-in process. These changes should make accessing all the benefits of Agency Revolution easier.
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Updates to Manage your DIO!

  in  Product Release  •  Monday, August 12, 2013 10:28 AM

We're excited to announce a new release of our CMS platform that enables you to edit your websites, anytime, without waiting on a web designer to do it. Check out this article for the new features.

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Deploying resources for internet marketing success

  in  Digital Marketing  •  Monday, May 13, 2013 2:14 PM
At Agency Revolution my title is "Director of Innovation." What does that mean? It means that I've been trusted by my clients to deploy the resources we are given to help agents meet the consumers where they are going.  When consumers started rapidly shifting to mobile devices as their primary computing device, we also shifted and provided our customers with a Mobile Optimized insurance website. (Mobile traffic traffic accounts for 8%-25% of our clients traffic.) Another part of my job is knowing when to say "no." Making the wrong choices is dangerous. Not only does it waste money on useless projects, but it also distracts from the great opportunities that lay in front of us. For example, many agents are screaming for help about social media! Everyone's talking about it. Everyone says they are doing it. Some people even outsource it. But almost no one is satisfied with their results from it. I've had more than one client in the past say, "can you do my social media for me?" And the answer is "yes," we ...
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Inside-Out vs. Outside-In

  in  Experience Design  •  Sunday, March 10, 2013 6:41 PM
When most organizations build their connection to the world, whether its a web site or a conference, they work from the inside out. Starting with the systems, processes, extending all the way to the customer experiences.

User Experience design is about flipping that around. Start with the Experience that you want to create, craft touch-points that facilitate those experiences Connect them to your processes.
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New Top-Level Domains Will Change How Consumers Find Insurance

  in    •  Wednesday, June 13, 2012 7:07 AM

Today, if a consumer wants to visit AllState's website, they will visit www.allstate.com. 

But after the newly applied for General Top Level Domains are approved, consumers could potentially just type www.allstate. In total, 19 different companies have applied for 25 top level domain names, which will eventually change the nomenclature lanscape for finding insurance related web sites.

How did they do it? For a small fee of $185,000 plus an additional $5,000 for each domain, plus annual renewal fees, anyone could apply for a new general top level domain. 

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