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The Agency Revolution Blog

The Insurance Industry Is Changing Fast...

  in    •  Tuesday, July 27, 2010 5:00 PM  •  
Today, you face tough challenges that the insurance agent has never seen before. I’d like to share with you some recent information I found about the state of the industry…
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Engagement & Nurturing Master List Part 3 of 3

  in    •  Sunday, July 25, 2010 5:00 PM  •  
When I ask Insurance Agents why they don't do more nurturing and engagement I usually get one of two answers or even both.   1. I don't have time  2. I'm not that creative   Those that provide me with excuse 1 often have a deeper rooted issue with leveraging their time. That is, they struggle with identifying what not to do or what to delegate. A conversation for another time I think.  It is excuse 2 that we will focus on today with a nice quick brainstorm list of engagement and nurturing ideas. This should get you started. No more excuses, pick 4-6 and do 'em. Engagement (2 way) Survey's   Contests - coloring, best summer vacation photo, best dressed pet. You get the idea give the winner a free pizza.   Open office events - BBQ, Santa pictures, Free shred day(Shred truck at the office).   Account reviews - phone, in-person, fax back   Newsletter with - crossword, offer for free report. Nurturing (1 way)   e-mail ne ...
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Kick Start Monday – 4 Major Elements Of Successful Insurance Marketing Campaigns That Most Agents Forget

  in    •  Sunday, July 25, 2010 5:00 PM  •  

 For More Details On The 4 Major Elements Of Successful Insurance Marketing Campaigns, Make Sure To Visit Agency  Revolution Kick Start Monday Blog

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Engaging your clients using surveys. Why how you ask is critical. part 2 of 3

  in    •  Wednesday, July 21, 2010 5:00 PM  •  
So, you've decided to give this survey thing a try, how can you be sure your asking the right questions?  Certainly as a "good" agency owner you are interested in your clients feedback.  But the savvy agency owner is more interested in how they ask the feedback questions.  While it is important to know what your clients are thinking it's actually more important that they walk away from the survey feeling great about their relationship with you.   Recent research shows us that what we say or write does in fact dictate future behavior.  Therefore, if I say "I love doing business with Bob because he makes me feel special." I will continue liking to do business with Bob, it's called Social Commitment and it's almost as reliable as gravity.  Turns out, what I say or write is binding when we know other people will see it or hear it.  Make sense?  So when companies design questionnaires they include questions to gain social commitment and consistency.  This means long ...
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Nurturing vs. Engagement which one means more $? Part 1 of 3

  in    •  Monday, July 19, 2010 5:00 PM  •  
I should warn you first that you already know what I'm about to tell you.  For that reason, you may not want to read this blog post, I'll leave that up to you.  OK, so here is what you know; relationship = longer client retention, duh right!  Well what most agents don't consider is that nurturing isn't the only retention strategy and many experts would argue not even the most powerful.   Nurturing vs. Engagement Lets start with nurturing since it is the most popular of the two, although still under used.  Retention is a one way tactic, I send you a gift, mail a newsletter, send a birthday card.  In my observation very few agency's do these things.  Even fewer do so on a regular basis (3-6 times a year).  Those that do build a relatively loyal client base that refers business and gives testimonials when asked.  While nurturing is proven to build relationship with your clients it still may not be enough. Engagement on the other hand has only recently emerged fr ...
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