Dear Rebels,

I was playing with a tool of ours the other day.  The Soft Market Spreadsheet(tm).  I designed to as a blaring wake up call for agents entering this era of squishy soft pricing.  (In case you wondered where that sucking sound was coming from, it’s your premiums

Every economic crisis "thins the herd," wipes out agencies and picks the pocket of agency principals of all sizes. But some agencies know how to exploit the crisis - and knock their competition on its  backside. When everyone else is suffering setbacks, YOU can steal customers and make more money then ever!

A few words about the A-Z Insurance Marketing Blueprint.  Last October – the day before the official start of our Annual Insurance Marketing Summit, I conducted a “pre-Summit” training day.  I figured that with a 3-day summit, I’d get a small turnout. 

Greetings, fellow insurance marketing REBELS.  Several months ago we ran a first run of my latest book, The P&C Marketing Bible: 13 Amazing Agents Reveal Secrets of How to Dominate Your Marketplace – and oops.