Top 6 Ways to Use Video in Your Agency
Everywhere you look, video is becoming an important part of marketing strategies. In fact, the momentum around video is simply incredible: according to Wyzowl, 84% of consumers have been convinced to make a purchase after watching a video.
84% of consumers have been convinced to make a purchase after watching a brand's video

That’s why, for agency owners, it’s critical that you pay attention to and utilize this medium as a way for you to attract, engage and retain clients.But, without a plan, your video program might never get off the ground. To help alleviate this, we’ve provided several examples, listed below, that will provide a great framework for implementing video in your marketing strategy.

Create a “Why Work With Our Agency” video, or staff introduction videos

Let your prospective clients know why they should work for you. Take this opportunity to boast, whether it’s your work for local charities or church groups, or your extensive history of providing local service or anything else you may think is noteworthy. Our advice is to keep these videos short, and to answer the question: “What is my unique selling proposition?” At the very least, this video can serve as an introduction, and could vault you over the top compared with other agencies that may not have one.

Use video to create customer testimonials

Let your insureds speak on your behalf! Make these testimonial videos with varied topics, so any prospective buyer can see all the ways you’ve helped your clients. Effective testimonials can go a long way in adding credibility to you and your agency. Again, you’ll want to make sure these videos are short and sweet (aim for under one minute!), and aim for specificity — vague statements like “they’re the best” don’t offer much insight to prospective clients.

In your Email Marketing Campaigns

The fastest growing agencies understand the importance of leveraging technology to regularly communicate with their book.  Using Video in your email marketing and marketing automation campaigns is a simple way to boost the effectiveness of these campaigns. The experts indicate that by using video it will improve your open rates by 19%  and reduce unsubscribes by 26% (View Source)

Using Video Improves Email Marketing Efforts

Create Video Quotes

By creating video quotes, you can, in real time, go over all of the intricacies of a policy with your clients and prospects. With simple screen recording software you’ll be able to call out and explain detail of the coverages, and add a personal touch to your quoting process, creating a deeper level of assurance within your insureds.

Click here to learn more about quoting with video.

Birthday and Holiday Videos

Insurance is a relationship business! Remember that everyone loves to be celebrated on their special day, and birthday and holiday videos allow you to do just that (and in a simple and cost-effective way). Be sure to express your personality, and make it fun. Singing is not a requirement, so long as your tone is otherwise upbeat.

Tip: Many email service providers (including Agency Revolution) not only allow you to BULK blast to your entire list but let you to set up “birthday campaigns” that will send your birthday videos automatically.

Create videos that answer FAQs and explain coverages

How many times have you been asked how an umbrella policy works, or whether a flood insurance policy would be a sound investment? Rather than dredge through printed policies to explain coverages, use video! With video, you’re able to leverage the power of storytelling to better communicate the value of insurance. And, because an informed client is more likely to make a purchase decision, a good video can help you to sell more!

The best part is, that once you’ve made the video, it can be used again and again — when quoting, on your website, in your email newsletter and even on social media (a smart way to work!).

Tip: Keep these videos to two to three minutes in length. Consider using visuals to help reinforce your message.

Video is a growing medium that cannot be ignored, and these are just a few tips to help you integrate it into your marketing strategy. Video can be useful in all stages of the customer life cycle, helping to attract, engage, and retain your clients and prospects. And, according to Brainshark, video will account for 74% of all internet traffic in 2017, so there’s no better time than now to get started.

 Mike Demko is Founder & CEO of My Insurance Videos, a “done-for-you” solution that includes over 40 “insurance explainer” videos to help agents drive growth and retention.  The videos can be used on your website, when quoting & cross selling, in your email marketing & on social media. We also offer custom Birthday and Holiday Videos that include your Voice.


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