The new public face of your insurance agency is your company website.

More than your business card, more than your physical storefront, even more than your own appearance, the way your site looks and acts is the way that people will perceive your business. 80% of people judge the credibility of a company based on its website design, and 70% of people won’t do business with a company if their website is outdated.

When creating a dynamic website to attract new customers and retain existing ones, there are three primary actions you need to take to make sure you are putting your best digital foot forward.

1. Design a Powerful Website

It’s no surprise that how your website looks is important to its efficacy – but design means so much more than just what fonts and images you use. It is crucial that you deliver a compelling user experience that works across a wide array of devices.

A well-designed website needs to reflect the personality of the agency. Think localized and personalized. What are the elements of your agency that will strike a chord with your prospective clients?

A well-designed website also needs to be created with mobile displays in mind. Over 55% of website traffic comes from a mobile device, so it is essential to have a mobile-responsive design that looks great on tablets or smartphones as well as a desktop or laptop.

Another vital part of a website’s design is the forms used to capture prospect information. They need to inspire completion with a strong call to action, without asking for more information than is required. These forms are the entryway into your sales funnel, so their UX (user experience) is crucial to the success of your website.

2. Optimize Your Website

If no one sees your great website, it’s not doing you any good. If you properly optimize your website for search engines and pair it with a powerful analytics tracking program, you will not only become more visible to the internet at large – you will collect the information required to continually improve your ranking in search engine return pages.

S.E.O. are undoubtedly three letters you have seen before. Search engine optimization refers to the effort of organizing and labeling the content within a site so that it can be more easily read by search engines like Google and Bing. By using a keyword strategy that focuses on your unique value proposition (the aspect of your service that differentiates you from the pack), you will attract exactly the kind of clients you are looking for.

Google analytics is the most powerful analytics program available today. It can give you insights, not only on how many people are visiting your site but also let you know which content is attracting the most viewers and where they go after they find your site through a search engine. By consistently analyzing this data you can plan your content creation and promotion to better fit your viewer’s interests.

3. Attract People to Your Website

It is not enough to simply optimize your website and wait for people to come to you. Your site needs to be constantly updated with fresh and engaging content that will consistently attract new views to your site.

Content marketing is the art of using blogs, infographics, videos, and other forms to encourage people to visit your site and request more information about your services. Of all the content types you can utilize there is perhaps none more powerful than video. Video shared over a social network is shared at a staggering rate of 1200% more than written content. When looking to engage new viewers, consider stocking your website with loads of fresh video.

Social platforms are now a significant part of our lives. From LinkedIn to Facebook, most people spend at least a portion of their day catching up with friends and family, keeping up with the news of the day, or investigating products and services on at least one of the sites. Social media is the way that you can spread the news of your great content and gain a multitude of new followers. Marketing guru Jay Baer said, “If content is the fire, social is the gasoline.” If you are not executing a planned social strategy that gives you a presence on, at the very least, one of these platforms, you are missing out on one of the leading avenues of prospecting available to you.

If all of this seems like a lot to handle on your own, don’t worry, we have a solution for you.

Here at Agency Revolution, we are excited to release a new product we are calling Attract. It is a complete suite of marketing tools that all revolve around a dynamic website as a hub for your prospecting activities. Our web designers will help you put together the right site for you, one that comes optimized for search engines and already integrated with Google Analytics. And perhaps best of all the websites come already stocked with engaging content in the form of articles, infographics and, yes, you guessed it, video.

The websites become the repository for several automated campaigns including a social foundations campaign that will allow you to establish a formidable presence on the big three social platforms.

In short, Agency Revolution Attract will give you all the tools you need to completely redefine your online presence and start putting your agency’s best digital foot forward.