Fuse™ gives you the power to get in your contacts’ inboxes and mailboxes with emails and postcards. Our automated texting solution offers insurance marketing SMS to get your message across on the most ubiquitous platform there is: the cell phone. With Fuse™, you’ll find seamless integration with most agency management systems to make personalized and timely text messaging for insurance agents easy.
Insurance Marketing SMS: Harness the Power of Mobile Marketing
We’re willing to bet you know exactly where your cell phone is right now. Your contacts are likely within arm’s reach of their phones, too. With an open rate of over 90%, text messages are an extremely effective way to communicate with your clients.
Consider these statistics:
- Seventy percent of smartphone users have made a purchase after using their phone to discover more information
- People are more than 60% less likely to purchase from a brand after a negative mobile experience
- Mobile devices are used for over 40% of online transactions.
- Mobile accounts for 72% of U.S. digital ad spending.
Smartphones are practically an extension of ourselves. They house our pictures, social media accounts, contacts, and personal email. With all that within thumb’s reach, receiving an unwanted text message is like an invasion of privacy.
Before you send a text, ask yourself how you would feel about receiving that message. We’re used to receiving unsolicited messages in our inbox and mailbox — but text messages are a much more personal communication method for many people. Disrupt that space and you may leave a sour taste in your contacts’ mouths.
Text messaging for insurance agents should send the right message at the right time. Send a text message to alert customers about missed payments, remind customers you’re a call away when they file a claim, and acknowledge customers’ important dates.
Insurance Marketing SMS Best Practices
When you invest in an automated messaging solution, you’re building the strong relationships your agency or brokerage depends on. People seldom let their cellphones out of sight and rarely let text messages go unread, making text messages an effective way to get your message across. But there’s a time and place for a text. You want your insurance marketing SMS to enhance your customers’ experience, streamline processes, and save everyone time. When you keep these best practices in mind, you’ll be closer to seeing the results you desire.
Get permission first.
Digital etiquette says you should only send text messages to someone who has given you permission. Permission-based or opt-in marketing has become the foundation for a successful text marketing campaign. Getting permission before sending a text is not only good public relations, it protects you legally.
Give ’em a heads up.
It’s a good idea to let new and existing clients know that you’ll be sending them text messages in certain scenarios. Do you plan on sending a quick confirmation via text once their policy is renewed? Will you be texting them the quote they requested? Alerting them of incoming storms? Let them know!
Make your text messaging content count.
Chances are, your text message will be read. Be sure the message you’re delivering is concise, clear, and relevant to them. This isn’t the ideal platform for a “did you know” note or cross-selling opportunity.
Have a conversation with real-time responses.
With text marketing, customers have the opportunity to give you valuable feedback. They may tell you how much they appreciate your expertise, ask questions, or start a relationship-building conversation. Keep them engaged with a marketing solution that sends personalized follow-up text messages automatically.
Know your target.
Blasting the same text message out to a large list is not ideal and could very well get your account flagged as spam. Keep your messages targeted and focused to ensure proper delivery. A growing family will have different needs than a retired couple, for example. If you don’t understand your customers and their needs, you lose credibility and trust, which may result in not just opting-out of your messaging, but your services, too.
Keep it cool.
Ask any high schooler and they’ll tell you that texting too often is just not cool. Save these sends for messages that your contacts need to see or request.
Want to be sure you’re texting at your best? Check out more best practices for marketing through SMS!
Ready, Set, Text!
Are your thumbs warmed up and ready to text? Great!
- Step one: Create an account with Twilio.
- Step two: Integrate your Twilio account with Fuse™. Watch the video above to get some more details on this easy-to-use process!
Mastering Mobile Requires Multichannel Marketing
Insurance text message marketing is an effective, modern way to connect with clients and prospects. With phone-in-hand and your message top-of-mind, this may be a good time for your contacts to visit your website — be sure it looks good on their smartphone! Most of your prospects are accessing sites on mobile and desktop, so consistent user experiences across channels is critical.
Mobile-first website design is important, but it’s only a start. Eric Schmidt, former Chairman of Google talks about a mobile-first approach:
The reality is that while smartphone use is overwhelmingly popular for some activities such as social media, messaging, and catching up with news and gossip, the majority of consumers in western markets also have desktop (and tablet) devices which they tend to use for more detailed review and purchasing. So we need to think about strategies to engage with the “multichannel majority,” not only “mobile first” or “smartphone adoption.”
If you’ve been thinking about revamping your website, look no further! Agency Revolution offers Attract™, a product designed to create websites with marketing tools and up your social media presence.