The value of creating an impactful slogan for independent insurance agencies & brokerages

Once you have gone through the steps of defining who your ideal client is…

Along with clarifying your own areas of expertise, the next critical step is coming up with a powerful slogan for your business. Here are three important aspects essential for creating a slogan that will raise visibility, increase credibility and consistently attract your ideal clients:

  • Make sure your brand’s slogan has a focused marketing message that speaks directly to the needs of your target market.
  • The formula for a slogan is: what you do + for whom.  A slogan is ideally no more than seven words (For example: Insurance for Home Owners or Smart Protection for Small Businesses).
  • It is critical that you and your team communicate your slogan consistently in order to both support your clients in understanding your value and attracting ideal prospects.

How can you define your message and attract ideal clients to your practice in a way that is unique and stands out in a potential client’s mind?  Make sure your slogan expresses exactly what you do and for whom. A common mistake of independent insurance agents & brokers is not having a memorable and concise marketing message. Having a slogan that is personalized for your business’s services is a critical piece to your overall branded system.

Having a clear slogan is valuable when educating your clients, prospects and center of influence about whom you serve and the services you specialize in providing. Whether meeting new clients in person, or with the aid of your marketing collateral, through your social media communications or other determined marketing channels, your business’s message needs to be consistent as well as address the needs of your ideal client.

For more ways to increase your visibility in the marketplace, reach out to me today at [email protected].

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