4 Keys to Insurance Website Design That Converts
Due to the economic downturn, insurance agents everywhere are looking for ways to grow their business. Growth starts with leads, and the cornerstone of your lead generation strategy must be a professional, modern insurance website design that anchors your marketing strategies with a sound foundation. From SEO website design to the user experience, the best insurance agency website design covers a lot of ground.
If you haven’t taken a good, long look at your website in a while, what you find may not inspire you—or your visitors. We get it. You’re busy taking care of customers, processing claims, and trying to grow your business. Who has time to analyze a website? We do. There are four critical keys for building a modern, traffic-driving insurance website.
1. Your Website Design Must Reflect Your Brand
The best insurance agency website design highlights and promotes your agency brand and the niches you serve. The design (both visual and technical) should reflect your market position and values as an insurance agent.
It’s true, we ALL judge books by their cover. So what do visitors to your website see when they visit your site? Does your insurance website design tell your visitors exactly what services and products you provide? Does the design make visitors want to learn more? Your agency website’s most important roles are to inspire trust, show expertise, and demonstrate dependability—but it has other jobs too.
Your website must also tell people exactly why they should buy insurance through you. Defining your niche by describing who you serve and what you sell highlights your expertise and shows that you are the right fit for their insurance needs.
The content on your website establishes your unique position in the market. When prospects search for a new insurance agent, they have specific needs in mind. Publishing tailored content targeting these unique challenges establishes you as a thought leader — and instills confidence that you can provide the solution for their needs.
2. Insurance Marketing
Your insurance website design must attract visitors, generate leads, and capture critical data. Use forms on your contact pages, landing pages, and anywhere else they won’t interfere with the user experience. After successfully capturing the contact information of a new lead, it’s up to you to follow up and nurture the leads via email and other marketing tools.
Your website should promote your insurance company branding by syncing with social media platforms to publish your fresh content automatically. By consistently posting on social media, you will begin to build an audience that naturally wants to learn more about your brand. While social media, email campaigns, and other initiatives are crucial for distributing content, the goal should always be to drive traffic to your website.
3. Optimization for Online Search
Search Engine Optimization (SEO) website design is the science and art of attracting the targeted audience that would be most likely to use your services. Specifically, SEO aims to help your site rank higher on the search engine results page (SERP) for relevant search terms.
Today’s insurance website SEO best practices include designing an engaging website experience with relevant content to keep visitors on your site longer, viewing multiple pages. If your visitors stay longer and visit more pages, Google will reward you for your strategic SEO by putting your brand in front of the right audience more often.
You can optimize your website’s content to help SERPs, including page titles, headlines, and how often insurance SEO keywords are used. Google also rewards a user-friendly site, so make sure your page structure and site navigation improve your site’s usability.
The higher your website ranks in search results, the more visitors you will impress with your professional insurance website design. Research shows that 75% of consumers purchase from the first page of search results. SEO website design is the pathway to first-page rankings.
4. Relevant and Engaging Content
Your site pages should include content that is easy to read and understand. The content should feature brief descriptions that explain exactly what to expect from your website and your brand. Bold calls to action should include actionable, clear content to help visitors learn more. Bottom line: the content in your website copy must serve as an easy-to-navigate roadmap for finding the solutions your visitors need.
The content in your blog and online must engage and meet your audience at their level. This means serving up fresh, informative content using insurance SEO keywords to reach the right audience. Of course you’ll use content for insurance company branding, but keep your eye on the target with content that creates interest and establishes trust and confidence.
Are you ready to invest in an insurance website design that turns your website into a marketing machine? With a dedicated SEO website design, you can generate more leads and convert more visitors. Agency Revolution designs beautifully functional websites with built in-SEO to build your brand and grow your business. Find out more with your free demo.