Clear Communication Boosts Client Satisfaction and Retention

How Action Insurance Service uses Fuse™ to drive positive client reviews

Action Insurance Service of Utica, Michigan serves more than 2,700 personal and commercial lines clients. In 2018, the team started looking for a solution to grow their business and provide a better client experience. 

The leadership team was already impressed with Agency Revolution’s extensive insurance industry experience and its library of relevant pre-built marketing campaigns, but the seamless integration with AMS360 by Vertafore sealed the deal. Since becoming Agency Revolution customers, Action Insurance Service has: 

  • Tripled client outreach while increasing email open rates
  • Increased client retention rate by three percentage points
  • Grown the number and quality of positive online reviews from happy clients

“We looked at other solutions, but those didn’t have the management system integration. With all the law changes in Michigan right now, the fact that Fuse™ documents all customer communications in AMS360 is so powerful for us. The other systems didn’t do that.”
~ Holly Rossell, VP of Operations, Action Insurance Service

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