Spark™ by Agency Revolution puts communication and reputation management within reach of independent insurance agencies

July 29, 2020, San Diego, CA – Agency Revolution, a leader in insurtech marketing solutions, today announced that it has released Spark™, a new client engagement solution for independent insurance agencies. The offering includes the core tools needed for communication and reputation management at an attractive price point.

Spark™ by Agency Revolution will simplify client engagement tasks for small independent insurance agencies, including communicating with clients, tracking customer sentiment, and managing the agency’s reputation. Featuring a robust integration with the industry’s most popular agency management systems, Spark™ unlocks client and policy data so every agency can personalize its client communications.

“Today’s insurance consumers expect more from their agents than ever before. If you aren’t communicating consistently, consumers will move on to an agency they perceive is delivering more value,” said Dave Christensen, Agency Revolution’s Chief Product Officer. “Spark™ is for the agency that thought this level of client engagement technology was out of reach. It gives even the smallest of insurance agencies the core tools needed to transform their business,” he added.

Using data points from the management system, Spark™ can deliver a high-touch experience to nurture interested prospects, onboard new customers, and retain long-term clients. Spark™ includes four easy-to-setup campaigns:

  • Monthly Email Newsletter – Keeps an agency top-of-mind with clients by delivering consistent, relevant, and engaging long-form content.
  • Insurance Intel – Demonstrates expertise and provides industry insights with automated monthly videos and graphics.
  • NPS® Survey – Retains clients, boosts referrals, and online reviews with a simple one-question client survey.
  • Welcome Kit – Communicates a brand promise to new clients with an automated sequence of resources and information.

Spark’s built-in NPS® Survey allows agencies to track customer sentiment over time. The integrated Reputation Management Dashboard provides the tools to turn satisfied clients into raving fans willing to refer their friends. It also lets agencies take on-the-spot action to turnaround a dissatisfied client, or ask for a referral from a highly satisfied one.

“This new product gives insurance agents the core tools they need to monitor their reputation and communicate strategically with clients. Now, thanks to Spark™, it is more affordable than ever to transform your marketing to increase client engagement,” said Lucas Jans, Agency Revolution’s Director of Product.

Spark™ is a new option for agencies looking for a single marketing solution at an affordable price-point. With the right tools, even small agencies can effectively build client relationships at scale without losing that personal touch.

Spark™ supports client engagement by seamlessly integrating with the leading agency management systems, including Applied Epic® and TAM®, HawkSoft, NASA Eclipse, NowCerts, Power Broker, Vertafore’s AMS360™ and QQCatalyst™, and Xanatek.

About Agency Revolution
Agency Revolution, an FMG Suite company, has served the insurance industry for more than 25 years with a marketing platform to help independent insurance agents and brokers automate their processes, build deeper, more meaningful client relationships, and grow their agencies and brokerages. From professionally designed websites backed by an award-winning content library, to a collection of marketing, communication, and relationship-building tools, Agency Revolution empowers the modern insurance agency with the services and solutions to advance how they do business and grow. Learn more at


Agency Revolution Press Contact
Solange Jacobs Randolph
Senior Marketing Director
(858) 251-3762

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