When it comes to adopting a marketing solution, many insurance agents know that it is important but don’t know how much effort it will take to maintain. A good marketing solution needs to work for the long term. Short sprints of marketing may seem like they are beneficial but it is the long-term solutions and campaigns that will make the biggest difference in the end. In order to keep your marketing solution running smoothly year-in and year-out, you must adopt a fully automated marketing solution.
Agencies that find good marketing solutions have a leg up when dealing with an ever-evolving market landscape. Especially in times of upheaval, it is important to focus on the continual growth of your agency.
Automated marketing solutions can help your insurance agency:
- Increase cross-selling
- Improve client retention
- Generate more leads
- Schedule social posts
- Trigger email campaigns
Social Media Automation
When it comes to developing a social audience, automation is key.
Automated social media builds your agency’s social following and allows you to post regularly and reliably to each of your profiles. Consistent posting is the best way to grow your audience and promote your specific services to your clients and prospects.
We recommend using social media automation to establish a consistent basis of posting and then adding more personalized content on a less aggressive regular schedule to provide a more engaging and authentic experience for your audience.
Email Marketing Automation
Automating your agency marketing also helps you get the most mileage out of your content.
Content that sits on an unread blog is like a tree falling in the forest with no one to hear it. Does it really make any impact? Nope. If you are going to go to the trouble of creating quality, insightful content, you need to pair it with an automated strategy. This will get it in front of your ideal clients.
Using web content to fuel your email or social media marketing helps you get the most mileage out of your work. 45% of companies with marketing automation regularly repurpose content for efficiency, compared with only 28% of companies without marketing automation (SharpSpring).
By using a newsletter or automated email campaign, you can nurture leads with your content. By regularly sending engaging, valuable content via email, your leads will be ready to start a conversation with your insurance agency.
Time-Saving Marketing Automation
Automation will save you time if you are doing the marketing yourself. However, if you have an employee dedicated to marketing you will find that much of what they do is taken care of by automation. Combining automated marketing software with an entry-level Millennial or generation-Z hire is a smart move for any agency. Not only are you able to personalize and amplify your social media presence, you’re able to draw on the experience of a younger person who is more familiar with the technology while providing them the opportunity of working at a successful agency.
Marketing Automation for Agencies
Agency Revolution offers a one-of-a-kind tool called Fuse™ that gives agents the ability to market themselves better and to automate processes that cost money, employee hours, and dedicated resources.
Fuse™ can access information from your AMS to identify cross-selling opportunities, find coverage gaps of your current customers, and suggest upgrade opportunities.
By integrating your AMS data, you can take advantage of a variety of touchpoints that can be translated into meaningful communications. For example, when a prospect or client opens an email, clicks a link, or submits a form, you can trigger campaigns that will address their specific concerns.
This draws on one of the most important elements in marketing yourself: targeting a specific audience. Personalizing messages that come through automated systems give you the power of a one-to-one relationship but with a much larger audience.
One of the prime benefits agents can offer their customers is a simplified claims process. Fuse™ can help you drastically cut down on the hours you spend in the claims process so you can focus more on providing value and service to your customers.
Consistent marketing not only works to provide quality content to your prospects and clients, but it also demonstrates dedication to communication and social proof in the form of your online audience and presents. If you want to stay consistent and save time, you need to automate your marketing.