An insurance agent’s presence on the Internet has become the backbone of their marketing. Many insurance agents utilize Search Engine Optimization (SEO) to build their customer base, increase their visibility in search results, and improve sales through various techniques.
The higher your website ranks in search results, the more traffic it will see. 75% of consumers purchase from the first page of search results. A fully optimized website is the pathway to getting a top-ranking spot on popular search engines like Google.
If you are an insurance agent looking for ways to build your brand and increase your client base online, there are six essential methods you can leverage to optimize your website to ensure it appears at the top of the SERPs (search engine results pages).
1. Design and Build an Exceptional Website
A great way to build your customer base and customer loyalty is through an optimized website. Think of your web presence as an online version of your business’s physical location.
What if you had the wrong address on the front? What if you were handing out the wrong phone number? While most advisors would never make these mistakes, they ignore important aspects of their online presence.
The first step to establishing a strong and strategic digital presence is an optimized website. It needs to be professionally designed, integrated with your social platforms, and optimized to interact with search engines like Google.
2. Use Professional Services
Don’t try and do everything yourself. While you may be capable of setting up an optimized website yourself, many agents find that working with a digital marketing provider is a much simpler solution.
When it comes to content creation, the same principle applies. Trying to handle it yourself will be very difficult to sustain consistently. Consider hiring a copywriter. Quality copy is the foundation of your online presence. It describes your services, differentiates you from competitors, and communicates your personality in a way that improves your search ranking.Companies like Agency Revolution can help with every part of your marketing–from the initial setup to the content creation to the lead generation—all in one platform. Once your marketing system is optimized, you can generate traffic to capture more leads and increase sales.
3. Leverage Social and PPC Channels
Another way that you can optimize your web presence to increase traffic is through social marketing. Social marketing is becoming extremely popular among insurance agents as it allows them to reach people outside of your typical client base.
This tactic enables you to funnel prospects to your site and build deeper relationships that will lead to valuable business over time. PPC advertising is one of the fastest ways to get traffic to your website. However, if you haven’t optimized your site to focus on your target audience, you’ll waste a lot of time and money attracting the wrong customers.
4. Meet Client Expectations
Marketing campaigns work best when you first decide what you are looking to accomplish with your content and then fitting that goal with the needs of an audience receptive to that goal.
Before you decide on the topic, define what you are looking to get out of a piece of content. It is crucial to ensure that the prospects and clients who visit your site get what they are looking for. Did you know that search engines analyze how long a user spends on your site? If you don’t have a straightforward client journey to guide visitors to spend more time exploring your site, they’ll bounce from your homepage like kids on a trampoline. Adding more pages can increase your chances of finding new customers and keeping your current customers happy.
5. Use Your Blog to Define Your Brand
Another way agents can optimize their insurance website is by adding and maintaining a blog. Blogs provide a great way to share information on your products and services and engage with others on a more personal level while also showcasing your expertise.
This type of content marketing can lead to tremendous success for an insurance agent’s business. The great thing about a blog is that it can be updated and refreshed regularly and even give you an SEO boost.
Agency Revolution is a leading automated marketing solution for insurance agents looking to take their digital marketing efforts to the next level.