Guide to Online Advertising for Insurance Agencies article from Agency Revolution

When you’re ready to dive into online advertising for your insurance agency or brokerage, the sheer number of digital marketing tools and online platforms can be overwhelming. Where should you invest your marketing dollars for the greatest ROI? How will you find time to market in all these different places? Do you need to be on all the major social media platforms?

As you move forward with your digital marketing journey, you’ll inevitably have many more questions, but you’ll also have more answers thanks to Agency Revolution. Let’s start by addressing the questions above by talking about budgeting, automation, and social media marketing. 

Paid Advertising
Paid ads, and particularly pay-per-click (PPC), can give insurance agents a competitive advantage and help them connect with a target audience. But the competition for insurance keywords is fierce and getting the most for your ad spend will require some expert guidance. When you work with Agency Revolution, we can help you navigate the paid advertising journey successfully with quality ad content that gets results. That means working together to build ad campaigns that are aligned with your brand and make the most of every marketing dollar. 

Automated Marketing Software
Even with expert guidance, there’s only so much marketing an agency or brokerage can do without help. Whether it’s an independent agent or a large agency, putting marketing automation technology to work for insurance services is easier than ever. Our automated marketing platform for insurance agents can help reduce labor costs, streamline marketing efforts, generate leads, and increase revenue. When agencies adopt marketing automation, they can create better, more targeted ad campaigns, implement them faster, and take advantage of in-depth analytics to fine-tune their efforts. 

Social Media Marketing
While having a social media advertising campaign that covers as many platforms as possible seems like a worthy marketing goal, it’s not. To get the most out of social media marketing, insurance agents and brokers should focus on proven platforms that will give them the best results. What are those proven platforms? Keep reading to see which social media channels give you the best bang for your marketing buck.

Online Platforms for Winning Advertising Campaigns

There are over 2.5 billion active users on Facebook, over 1 billion on Instagram, and nearly 740 million users on LinkedIn (including 55 million companies). Because of the incredibly high number of active users on these platforms and their accompanying diversity in demographics, online advertising using social media can be a goldmine for insurance agents and brokers.

Besides being a wildly popular social media site, Facebook is also an advertising platform that can be fine-tuned for specific services and targeted marketing. Facebook provides advertisers with some pretty sophisticated tools not only for targeting a particular audience but also for personalization and branding. With far greater targeting capabilities than other social networks and built-in marketing tools, Facebook is a lucrative platform for insurance services. 

Instagram is an image and video-sharing social networking platform that is owned by Facebook. Online advertising using Instagram gives you many of the same targeting tools found with the Facebook platform, and it gives you access to demographics like millennials and other younger generations. Part of what makes Instagram so popular with marketers is the ability to advertise on Instagram through the Facebook Ads Manager. This creates an integrated online advertising experience using two of the largest marketing platforms available. 

This unique social media platform also gives insurance agencies the opportunity to make their brand more personable and relatable. From community outreach efforts to educational content, Instagram allows agents to connect on a deeper level.  

LinkedIn users are typically working professionals and companies interested in networking, sharing, and opportunities. While we know the platform for being fertile ground for B2B advertisers, there is still plenty of room for B2C advertising — and both can be good for business for insurance agencies and brokerages. Like Facebook and Instagram, LinkedIn features advanced targeting tools to help insurance agents connect with individuals and businesses. 

There are a lot of components to choose from when you’re putting together an advertising campaign. As you get more knowledgeable and proficient with online advertising, you’ll find the best tools and platforms for your specific marketing needs. But as long as you include the insurance agent advertising ideas we’ve presented here, you’ll be off to a good start.
To learn more about online advertising for insurance and how automation can fast-track your marketing efforts, get a free demo today. We’ll help you level up your marketing to make all your advertising campaigns do more to grow your business.

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