Whether searching online for a doctor or an insurance agent, online reviews are one of the most powerful determiners for making a buying decision. Consider that about 95 percent of potential customers read reviews before making a purchase, and it’s easy to see how this often untapped resource can generate more leads and more clients. […]
You’ve converted a lead and sent an onboarding email to welcome them to your agency. The hard part, marketing to and nurturing your leads, is over. But what may seem like an end result is a new beginning for both you and your new customer. When you consider that converting a lead can cost up […]
Reputation Management Guide for Insurance Agencies No insurance agency intends to create a bad reputation, but when an agency neglects its online reputation the results can be just that. That’s because potential customers rely upon Google, Facebook, and other online platforms to make a buying decision based on what people say about your brand. Those […]
Remember word-of-mouth advertising? It’s how insurance agencies built their reputations and their bottom line in their local community. Because insurance markets used to be so localized, a smart agent would network through local organizations, sponsor ball teams, and be there when their customers needed them most. But a lot has changed since those pre-internet days, […]
Insurance Reputation Management Made Easy Your agency’s reputation is its most valuable asset. Whether your customers come into the office or engage online, you better believe they’re doing their homework beforehand. They want to know who they’re doing business with and what other customers have experienced before they make contact. But it’s no longer enough […]
NPS® is one of the most popular and useful survey methods available, and is considered the gold standard for customer experience metrics. The surveys identify and categorize your clients as “Promoters,” “Detractors,” and “Passives.” Information is gathered by asking your clients to fill out a survey that measures how likely they are to recommend your […]
It’s impossible to know exactly how long the COVID-19 crisis will last. With businesses all over the world in quarantine, for many, the financial future is a big question mark. While it is important to focus on what you can do to help your family and community right now, it is also important to start […]
Insurance agencies have a communication problem. The problem isn’t that agents aren’t doing a good job communicating what they want in an effective matter; it’s that they aren’t communicating at all! That infamous study from Deloitte that showed 60% of insurance customers don’t feel like they get any communication or value from their agent after […]
Let’s imagine that your competitor can offer the same policy and protection you can. The exact same. Who wins the customer? This is a critical problem in insurance today. After all, a LOT of policies are so similar, the average customer just can’t tell the difference. Certainly, not the average customer. And, the mouthpieces at […]
According to a Marketing Week survey, over 78% of participants consider brand engagement an important Return on Investment (ROI) metric, yet almost a third also say that brand engagement isn’t taken seriously by management at a company. This disconnect is likely because of the confusion surrounding what “engagement” really means and the many questions over […]
