Understand Your Audience to Improve Your SEO

Understand Your Audience to Improve Your SEO

If we could make one point about SEO it would be this: To optimize your site for search engines you need only to optimize it for your ideal client. If you create a website that provides real and specific value that is clearly communicated to those who are searching for what you have to offer, […]

Why Customer Service is the New Marketing

Why Customer Service is the New Marketing

Customer service and marketing are like the peanut butter and jelly of the business world — good individually but even better together. Companies that integrate their customer service and marketing departments enjoy higher customer retention rates and build reputations and businesses that their clients are happy to refer to their friends and families. Customer Retention […]

The New Marketing for Insurance Agents & Brokers

The New Marketing for Insurance Agents & Brokers

The old marketing really is dead. Once upon a golden time, insurance agents had a few reliable marketing tricks in their books. Even if they weren’t exactly powerhouse marketing techniques, they were reliably there. Like the yellow pages. Today, that’s a sad joke. Or hanging out at the Rotary and Chamber. Great for one-on-one. But, […]

Death of the Old School Agency

Death of the Old School Agency

This is an excerpt from the 2018 State of the Insurance Industry Report by Michael Jans: The Death of the Old School Agency: The rise of the new marketing masters. To download the full report, click here. The rumble of change is afoot. But, change isn’t new to the retail insurance insurance agent. After all, […]