[Transcript] Jerry Jones – CEO of Jerry Jones Direct

Michael Jans: Jerry Jones, thanks for joining us Jerry how are you? Jerry Jones: I’m fantastic, how are you doing Michael? Michael: Well, I’m doing good so let’s give a little background on our relationship and then, of course, your area of expertise. You and I have known each other for goodness’ sakes, I’m saying […]

What's the Inspiration Level of Your Marketing Content?

What’s the Inspiration Level of Your Marketing Content?

Why do some pieces of content go viral while others are swept under the rug? There’s no one formula for inspirational content, but there are five essential components to address when creating marketing materials that capture your audience’s attention and interest. 1. Will my audience care? You aren’t creating content for yourself. You’re creating it […]

Why Most Questions About 'Digital Marketing Strategy' are Wrong, Misplaced, and Out of Order

Why Most Questions About ‘Digital Marketing Strategy’ are Wrong, Misplaced, and Out of Order

Because of our firm’s attention on organic growth, our clients typically have asked us for shortcuts to top line revenue acceleration. Members of our client community have frequently shared success stories — ‘this campaign worked really well,’ or ‘this one really got the phones to ring.’ Then the questions would fly in. Years ago the […]

Solving the Insurance Agency's Greatest Problem

Solving the Insurance Agency’s Greatest Problem

Insurance agencies have a communication problem. The problem isn’t that agents aren’t doing a good job communicating what they want in an effective matter; it’s that they aren’t communicating at all! That infamous study from Deloitte that showed 60% of insurance customers don’t feel like they get any communication or value from their agent after […]

The Secret Psychology of Why People Buy Insurance

The Secret Psychology of Why People Buy Insurance

Understanding these three reasons people buy insurance can boost your customer lifetime value by 700% Ever wonder why people buy insurance? A crystal clear understanding of this can quickly take your agency to the next level, especially as new digital competitors lust after your customers. But, if you don’t understand it – or your team doesn’t […]