Marketing is an ever-changing subject. And for many agents, the biggest marketing challenge is simply finding time to keep up. Unfortunately, this can lead many agents to adopt ineffective marketing practices to save time. From blogging inconsistently to avoiding social media—prioritization remains the challenge. Many independent agents are left asking, what’s worth the time? So […]
Intelligent automation is a popular phrase that is thrown around a lot these days, especially when it comes to insurance agencies; but what does it mean? In simple terms, it’s the process of analyzing data to orchestrate users, tasks, systems, and communications based on a business’s needs. Automation is all about increasing company performance by […]
Commercial insurance sales are akin to reeling in an enormous fish. The payoff is stupendous but the time investment reflects that. That’s where intelligent marketing automation comes into play, allowing insurance agencies to build commercial lines relationships within a fraction of the time. It turns you from using a regular fishing pole to getting fish […]
Prospecting can make or break a company. Finding clients is crucial to keeping a business afloat. As an insurance agent, you might have the basics of prospecting down pat, but there’s always room for new ideas or creative techniques to inspire. Read on to discover five prospecting ideas you can use to grow your agency […]
As time passes, insurance video and marketing expand and evolve. 20 years ago, a yellow-page ad was the centerpiece of an agency’s marketing. Whether it’s for a restaurant, a corporation, or an insurance agency, being able to adapt to current strategies for insurance marketing videos is crucial to taking your place as an industry’s top […]
Does LinkedIn Use an Algorithm? Yes, yes it does! Like many other online platforms, LinkedIn uses a series of calculations and rules to determine how content is distributed, displayed, and interacted with. Meaning it decides who sees your content when they see it and how they see it. As insurance agents and content producers, algorithms […]
As an insurance agent, you know that email marketing can provide an incredible ROI (36 to 1). But what makes email marketing so effective, and how can you stand out in your recipient’s inbox? In this article, we’ve broken down the key elements of successful insurance emails – all to provide a list of email […]
Email Marketing in 2022 Here’s what insurance agents can expect to learn from the article: The benefits and ROI of email marketing What to do before sending your first email How to create an effective email campaign Email marketing examples for insurance Ways to improve your email marketing Why Use Email Marketing? Email remains one […]
Whether searching online for a doctor or an insurance agent, online reviews are one of the most powerful determiners for making a buying decision. Consider that about 95 percent of potential customers read reviews before making a purchase, and it’s easy to see how this often untapped resource can generate more leads and more clients. […]
Reputation Management Guide for Insurance Agencies No insurance agency intends to create a bad reputation, but when an agency neglects its online reputation the results can be just that. That’s because potential customers rely upon Google, Facebook, and other online platforms to make a buying decision based on what people say about your brand. Those […]
