How to Angle Your Marketing to Capture Your Prospects

January 9, 2018

How to Angle Your Marketing to Capture Your Prospects

Even if you offer the world’s best service, you need to establish trust and rapport with a prospect before you convert them to a customer. An effective way to look at this process is to compare it with sport fishing. Tug too aggressively after the first nibble, and the fish will swim away. It takes […]

What Tyra Banks Can Teach Insurance Agents & Brokers About Branding

December 19, 2017

What Tyra Banks Can Teach Insurance Agents & Brokers About...

Tyra Banks is an international supermodel, a reality tv star, and a successful business owner. Now she is trying her hand at a new profession: Professor of Branding. She is co-teaching a class called The Art of Branding at Stanford’s Graduate School of Business. In a recent interview with USA Today, Tyra shared some of […]

Have you tried some of these lesser-known marketing tricks?

December 12, 2017

Have You Tried Some of These Lesser-Known Marketing Tricks?

Marketing is all about getting the right content, to the right person, at the right time. Part of any successful marketing plan is making sure you have a variety of techniques and avenues to help promote your business and stay ahead of the competition. While you may have your tried and true campaigns and content, […]

Brand Positioning: Map Your Service Features to Client Benefits

November 28, 2017

Brand Positioning: Map Your Service Features to Client Benefits

Branding is too often thought of as simply the design that accompanies your business assets like websites and business cards In reality, it is so much more than that. The core of your brand is defined by the way that your service offering fits into the lives of your clients. The way to establish that […]

The value of creating an impactful slogan for independent insurance agencies & brokerages

November 21, 2017

The Value of Creating an Impactful Slogan

Once you have gone through the steps of defining who your ideal client is… Along with clarifying your own areas of expertise, the next critical step is coming up with a powerful slogan for your business. Here are three important aspects essential for creating a slogan that will raise visibility, increase credibility and consistently attract […]

The Digital Marketing Toolkit of Insurance Agents & Brokers – How to Make Marketing Automation Work for You

November 14, 2017

The Digital Marketing Toolkit (Part 3 of 3) How to...

This excerpt is part 3 of 3 from the new ebook from Agency Revolution – The Digital Marketing Toolkit for Insurance Agents & Brokers. Get a copy of the full toolkit today, and discover even more great tips and tricks that will help you become a digital insurance marketing expert by downloading the ebook today. […]

The Digital Marketing Toolkit - Understanding the Do's and Don'ts of social media

November 7, 2017

The Digital Marketing Toolkit (Part 2 of 3) Understanding the...

This excerpt is part 2 of 3 from the new ebook from Agency Revolution – The Digital Marketing Toolkit for Insurance Agents & Brokers. Get a copy of the full toolkit today, and discover even more great tips and tricks that will help you become a digital insurance marketing expert by downloading the ebook today. […]

The Digital Marketing Toolkit – How to build a website that attracts insurance consumers

October 31, 2017

The Digital Marketing Toolkit – How to Build a Website...

We’ve all heard the message: ‘go digital…or die!’ That sounds pretty dire, but, of course, we need to be where the consumer is. And, today’s insurance customer is very comfortable in the digital world: 81% research online before shopping 88% trust online reviews as much as they trust personal recommendations 98.4% check their email daily, […]

Choosing a Niche - Why it Matters

October 24, 2017

Choosing a Niche – Why it Matters

There’s a mistake I see many insurance professionals making in the name of attracting more business, and it holds their business back and keeps them playing small. What is that mistake? Not defining their target client or choosing a niche. I often hear agents & brokers shy away from choosing a specific niche because they’re […]

Attract New Business

October 17, 2017

How to Attract Your Ideal Client With a Dynamic Website

The new public face of your insurance agency is your company website. More than your business card, more than your physical storefront, even more than your own appearance, the way your site looks and acts is the way that people will perceive your business. 80% of people judge the credibility of a company based on […]

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