3 Ways to Keep Your Marketing Funnel Flowing

June 2, 2020

3 Ways to Keep Your Marketing Funnel Flowing

You may have heard the term “marketing funnel” before and wondered exactly what it meant. If you could boil down the strategy behind a marketing funnel, it would be this: Turn investigators into leads Turn leads into clients Turn clients into ambassadors These goals prove especially important for insurance agents. Keeping your marketing funnel flowing […]

Insurance Website Design: Branding, SEO & More blog article on Agency Revolution

May 19, 2020

Insurance Website Design: Branding, SEO & More

4 Keys to Insurance Website Design That Converts Due to the economic downturn, insurance agents everywhere are looking for ways to grow their business. Growth starts with leads, and the cornerstone of your lead generation strategy must be a professional, modern insurance website design that anchors your marketing strategies with a sound foundation. From SEO […]

Tailor Your Content to Fit Your Audience blog article from Agency Revolution

February 18, 2020

Tailor Your Content to Fit Your Audience

The key to a successful content strategy is aligning your content with the needs of your audience. But are you clear about what your audience needs?  We’ve all had the experience of wearing clothes that fit us perfectly vs those that feel like they were created for an entirely different body. The experiences are drastically […]

Grow You Agency Through Content Marketing blog article from Agency Revolution

February 4, 2020

Grow Your Agency Through Content Marketing

In today’s world, great marketing results come from great content. Consumers face a seemingly endless number of choices for the services and products they need. Creating and sharing the right content is how businesses stand out from the crowd and build trust with their audiences. At its core, great content offers something valuable to your […]

95% of Marketers Suggest Combining Online and Offline Marketing article by Agency Revolution

January 21, 2020

95% of Marketers Suggest Combining Online and Offline Marketing

Integrating Online and Offline Marketing Activities for Insurance Insurance agents have been known for their ability to market themselves — long before the advent of the Internet. The rise of digital marketing has created a sea change in how companies promote their goods and services — insurance agents are no exception. Many traditional offline marketing […]

The Importance of Community Engagement for Insurance Agencies, blog article from Agency Revolution

January 7, 2020

The Importance of Community Engagement for Insurance Agencies

Would you rather do business with a faceless corporation or a local agency that understands your needs and is a well-regarded member of your community? The answer seems obvious, and it’s precisely why community engagement works so well for your independent agency. It’s not enough to be a community member. You have to be a […]

Grow Your Online Community by Participating in Your Offline Community, Article by Kirk Faulkner from Agency Revolution

December 10, 2019

Grow Your Online Community by Participating in Your Offline Community

The Importance of Community Social Responsibility for Insurance Agents Making social media work for you is no small feat. Even with our advanced Attract™ solution for insurance marketing, social media success will always depend on building relationships. To start, insurance agents must consider the best ways to introduce themselves and their agencies to their online […]


November 12, 2019

Do These Five Things BEFORE You Tackle Social Marketing

In a recent conversation, Nick Andrews, Channel Partner Marketing Manager at Liberty Mutual, talked about the importance of social marketing. But before you dive in head first, it’s a good idea to make sure you are ready to take on social. These five actions need to be on your to-do list if you want to […]

The Independent Insurance Agency SWOT Analysis. Agency Revolution

October 29, 2019

The Independent Insurance Agency SWOT Analysis

It’s common to hear agents asking for shortcuts to top-line revenue acceleration. Years ago, they asked, “Does a letter or a postcard work better?” Today, the questions might be “Should we focus on Instagram or Twitter? Email auto-responders versus broadcast messages? How often should we blog? Which campaigns get the best results?” While these are […]

What is Your Insurance marketing Strategy? Part Two

October 1, 2019

What is Your Insurance Marketing Strategy? Part Two

Competition Among Rivals Consolidation. In the past, five million dollars in annual revenue was a big agency. One of the biggest agencies in the United States had almost a billion dollars in annual revenue. Guess what? They’re getting bigger every year. At some point, they are going to do something innovative. (Listen to my recent […]

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