Why Most Questions About 'Digital Marketing Strategy' are Wrong, Misplaced, and Out of Order

Why Most Questions About ‘Digital Marketing Strategy’ are Wrong, Misplaced, and Out of Order

Because of our firm’s attention on organic growth, our clients typically have asked us for shortcuts to top line revenue acceleration. Members of our client community have frequently shared success stories — ‘this campaign worked really well,’ or ‘this one really got the phones to ring.’ Then the questions would fly in. Years ago the […]

Solving the Insurance Agency's Greatest Problem

Solving the Insurance Agency’s Greatest Problem

Insurance agencies have a communication problem. The problem isn’t that agents aren’t doing a good job communicating what they want in an effective matter; it’s that they aren’t communicating at all! That infamous study from Deloitte that showed 60% of insurance customers don’t feel like they get any communication or value from their agent after […]

The Secret Psychology of Why People Buy Insurance

The Secret Psychology of Why People Buy Insurance

Understanding these three reasons people buy insurance can boost your customer lifetime value by 700% Ever wonder why people buy insurance? A crystal clear understanding of this can quickly take your agency to the next level, especially as new digital competitors lust after your customers. But, if you don’t understand it – or your team doesn’t […]

Bulls Eye! Target Your Message Where the Money is.

Bulls Eye! Target Your Message Where the Money Is.

Most people confuse ‘advertising’ with ‘marketing.’ Sure, sometimes you can use them interchangeably. But, advertising is generally a sub-set of marketing. The purpose of an ad is usually to get attention. It’s to generate leads. The purpose of marketing is to guide the entire ‘customer journey’ from beginning to end. It’s not just about ‘getting […]

5 Ways to Convert more Leads with Your Landing Pages

5 Ways to Convert More Leads with Your Landing Pages

What is a landing page? Considering all of the moving pieces that go into a marketing system, it may seem a tad obsessive to focus on optimizing your landing pages. But when it comes to the success or failure of your marketing campaigns, your landing page plays a crucial role and presents some of the […]

De-Commoditize Insurance (and Never Sell on Price Again)

De-Commoditize Insurance (and Never Sell on Price Again!)

Let’s imagine that your competitor can offer the same policy and protection you can. The exact same. Who wins the customer? This is a critical problem in insurance today. After all, a LOT of policies are so similar, the average customer just can’t tell the difference. Certainly, not the average customer. And, the mouthpieces at […]