The insurance industry has always been built on relationships. This won’t change anytime soon. How we build and maintain those relationships, however, has changed significantly in recent years. In digital marketing, we call this lead nurturing. The benefits of designing and automating a lead nurturing plan are considerable. Statistics show that companies with a mature […]
Social media for independent insurance agencies is an important part of digital marketing today. However, the hallmarks of great social activity still elude many insurance agents. Here are five proven ways to breathe new life into your social media efforts to attract more insurance consumers to your insurance agency. 1. Study your audience Before you […]
It’s tempting to chase the “latest and greatest” digital marketing tools to keep your brand relevant, but if you’re not using foundational marketing tools to their full potential, you’re wasting time and money. From websites that drive traffic to an engaging social media presence, you must have solid fundamentals in place to create a progressive […]
How to Create an Automated Customer Engagement System It’s true in every field, but perhaps even more so for insurance–it all comes down to the customer’s experience. According to PWC, 82% of buyers are willing to pay more for a great customer experience. A Walker study found that 2020 would be the first year for […]
If you’ve been reluctant to jump on the social media bandwagon, some real-world examples and strategies from the field can help you get started. If your agency has any social media presence, you’re most likely looking for tips that can help you reach the next level. Agency Revolution is dedicated to helping insurance agents and […]
Do you know which marketing efforts bring your agency or brokerage the highest ROI? If you think paid ads, inbound marketing, and email campaigns give you the best return, you may miss out on one of the most lucrative sources for growing your business: referrals. A study about customer loyalty in Property & Casualty insurance […]
You may have heard the term “marketing funnel” before and wondered exactly what it meant. If you could boil down the strategy behind a marketing funnel, it would be this: Turn investigators into leads Turn leads into clients Turn clients into ambassadors These goals prove especially important for insurance agents. Keeping your marketing funnel flowing […]
4 Keys to Insurance Website Design That Converts Due to the economic downturn, insurance agents everywhere are looking for ways to grow their business. Growth starts with leads, and the cornerstone of your lead generation strategy must be a professional, modern insurance website design that anchors your marketing strategies with a sound foundation. From SEO […]
The key to a successful content strategy is aligning your content with the needs of your audience. But are you clear about what your audience needs? We’ve all had the experience of wearing clothes that fit us perfectly vs those that feel like they were created for an entirely different body. The experiences are drastically […]
In today’s world, great marketing results come from great content. Consumers face a seemingly endless number of choices for the services and products they need. Creating and sharing the right content is how businesses stand out from the crowd and build trust with their audiences. At its core, great content offers something valuable to your […]
