The Content Marketing Guide for Insurance Agents & Brokers

The Content Marketing Guide for Insurance Agents & Brokers

Every insurance agency or brokerage should leverage the power of content marketing. By now, you’ve no doubt encountered some of the impressive statistics telling you how effective content marketing is, or why content marketing is such a necessary part of a modern marketing strategy. It costs 62% less than traditional marketing. It makes you a […]

How to Use Facebook to Introduce Your Audience to Your Brand

How to Use Facebook to Introduce an Audience to Your Brand

Droves of insurance agents & brokers are flocking to social marketing to establish their brands, engage their clients and find new prospects for their business. With over 2 billion users visiting it every month, Facebook continues to be the premier social network. While many agents & brokers prefer the professional tone of LinkedIn, due to […]

4 Ways Insurance Agents Can Master Social Media Marketing

4 Ways Insurance Agents Can Master Social Media Marketing

The Key to Being Successful is Figuring Out When You’re Winning Many insurance agents treat social media marketing like dieting: They know they should do it. About once a year they get motivated to try it (again). When they don’t see results, they’re quick to give it up. Without seeing progress, it’s right back to […]

How to Angle Your Marketing to Capture Your Prospects

How to Angle Your Marketing to Capture Your Prospects

Even if you offer the world’s best service, you need to establish trust and rapport with a prospect before you convert them to a customer. An effective way to look at this process is to compare it with sport fishing. Tug too aggressively after the first nibble, and the fish will swim away. It takes […]

Have you tried some of these lesser-known marketing tricks?

Have You Tried Some of These Lesser-Known Marketing Tricks?

Marketing is all about getting the right content, to the right person, at the right time. Part of any successful marketing plan is making sure you have a variety of techniques and avenues to help promote your business and stay ahead of the competition. While you may have your tried and true campaigns and content, […]

Brand Positioning: Map Your Service Features to Client Benefits

Brand Positioning: Map Your Service Features to Client Benefits

Branding is too often thought of as simply the design that accompanies your business assets like websites and business cards In reality, it is so much more than that. The core of your brand is defined by the way that your service offering fits into the lives of your clients. The way to establish that […]

The value of creating an impactful slogan for independent insurance agencies & brokerages

The Value of Creating an Impactful Slogan

Once you have gone through the steps of defining who your ideal client is… Along with clarifying your own areas of expertise, the next critical step is coming up with a powerful slogan for your business. Here are three important aspects essential for creating a slogan that will raise visibility, increase credibility and consistently attract […]