5 Ways to Convert more Leads with Your Landing Pages

July 31, 2018

5 Ways to Convert More Leads with Your Landing Pages

What is a landing page? Considering all of the moving pieces that go into a marketing system, it may seem a tad obsessive to focus on optimizing your landing pages. But when it comes to the success or failure of your marketing campaigns, your landing page plays a crucial role and presents some of the […]

De-Commoditize Insurance (and Never Sell on Price Again)

July 24, 2018

De-Commoditize Insurance (and Never Sell on Price Again!)

Let’s imagine that your competitor can offer the same policy and protection you can. The exact same. Who wins the customer? This is a critical problem in insurance today. After all, a LOT of policies are so similar, the average customer just can’t tell the difference. Certainly, not the average customer. And, the mouthpieces at […]

Why Agents & Brokers Must Plan Their Content Around Their Customers, Not Themselves

July 17, 2018

Why Agents & Brokers Must Plan Their Content Marketing Around...

The less your content marketing is about you, the more you’ll get from it People pursue marketing for obvious reasons. They want more. More leads. More sales. More policies per customer. More referrals. More retention. But, your market wants none of that. They don’t show up at the marketing party to hear about what you […]

Understand Your Audience to Improve Your SEO

July 3, 2018

Understand Your Audience to Improve Your SEO

If we could make one point about SEO it would be this: To optimize your site for search engines you need only to optimize it for your ideal client. If you create a website that provides real and specific value that is clearly communicated to those who are searching for what you have to offer, […]

Why Customer Service is the New Marketing

June 5, 2018

Why Customer Service is the New Marketing

Customer service and marketing are like the peanut butter and jelly of the business world — good individually but even better together. Companies that integrate their customer service and marketing departments enjoy higher customer retention rates and build reputations and businesses that their clients are happy to refer to their friends and families. Customer Retention […]

New School Marketing for Insurance Agents & Brokers article from Agency Revolution

May 29, 2018

New School Marketing for Insurance Agents & Brokers

New Insurance Agent Marketing Ideas Creating content that engages your audience means more than just posting the same old information. Insurance brokers and agents must leave superficial content behind in favor of a good mix of original, curated, and canned content. By that we mean a selection of insurance focused blogs, articles, and videos that […]

How to Create Great Video Content for Insurance Agents & Brokers

May 22, 2018

How to Create Great Video Content for Insurance Agents &...

Like all forms of content marketing, sharing helpful videos is a great way to establish yourself as a reliable source of valuable information for your marketplace and give your SEO efforts some extra muscle. Most importantly, videos will continue to provide ROI years after being published. Video content really stands out from the rest of […]

The Secret to Shattering Growth Records for Insurance Agencies & Brokerages

May 15, 2018

The Secret to Shattering Growth Records for Insurance Agencies &...

Business journals bedazzle us these days with stories of ‘unicorns.’ Startups you never heard of suddenly skyrocket at 10X growth rates. Many are software companies, but not all. While they may not be software companies, they very likely use software as a critical element of their value proposition. But it’s not likely you’ll see the […]

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