Death of the Old School Agency

April 10, 2018

Death of the Old School Agency

This is an excerpt from the 2018 State of the Insurance Industry Report by Michael Jans: The Death of the Old School Agency: The rise of the new marketing masters. To download the full report, click here. The rumble of change is afoot. But, change isn’t new to the retail insurance insurance agent. After all, […]

The Insurance Agent & Broker's Guide to Leveraging Gated Content

March 27, 2018

The Insurance Agent & Broker’s Guide to Leveraging Gated Content

Agents & brokers simply have not mastered this powerful relationship building technique Agency Revolution has spent over 20 years working with the independent insurance channel – providing education, tools, services, and of course, studying the industry itself. In that time we’ve seen digital marketing completely change the game. The independent channel has been slow to […]

Are you uncertain how to generate more insurance leads?

March 6, 2018

Uncertain How to Generate New Leads?

Oftentimes insurance agents & brokers find themselves knowing they need to generate new leads but are uncertain about how to do it. Do you feel confident in your ability to generate new leads? If so, are you 100% satisfied with the number of new prospects your agency or brokerage is attracting? Or do you feel […]

Use Content Marketing to Appeal to Millennials

February 20, 2018

Use Content Marketing to Appeal to Millennials

As the Millennial generation makes strides in the workforce and begins to gather their nest egg, it is exceptionally important for insurance agents & brokers to adjust their marketing strategies to speak to this up-and-coming demographic. This is easier said than done, however. Millennials were born between 1982 and 2003, growing up in an age […]

5 Powerful Tools for Insurance Lead Generation

February 13, 2018

Insurance Lead Generation: The Complete Guide

What You Need to Know About Lead Generation for Insurance Agencies Insurance lead generation is a constant challenge for many in the independent insurance sector. The good news is your unique position presents some great options for generating leads in insurance that have been proven effective and reliable for insurance agents and brokers all over […]

How to Determine, Describe, and Discover Your Ideal Clients for a Win-Win Relationship

February 6, 2018

How to Determine, Describe, and Discover Your Ideal Clients for...

One of the scariest things for insurance agents & brokers to do is to narrow their target market, or niche. You may wonder how on earth you could possibly make more money by only appealing to a smaller segment of the population. The truth is, by narrowing your niche you have the opportunity to set […]

The Content Marketing Guide for Insurance Agents & Brokers

January 30, 2018

The Content Marketing Guide for Insurance Agents & Brokers

Every insurance agency or brokerage should leverage the power of content marketing. By now, you’ve no doubt encountered some of the impressive statistics telling you how effective content marketing is, or why content marketing is such a necessary part of a modern marketing strategy. It costs 62% less than traditional marketing. It makes you a […]

How to Use Facebook to Introduce Your Audience to Your Brand

January 23, 2018

How to Use Facebook to Introduce an Audience to Your...

Droves of insurance agents & brokers are flocking to social marketing to establish their brands, engage their clients and find new prospects for their business. With over 2 billion users visiting it every month, Facebook continues to be the premier social network. While many agents & brokers prefer the professional tone of LinkedIn, due to […]

4 Ways Insurance Agents Can Master Social Media Marketing

January 16, 2018

4 Ways Insurance Agents Can Master Social Media Marketing

The Key to Being Successful is Figuring Out When You’re Winning Many insurance agents treat social media marketing like dieting: They know they should do it. About once a year they get motivated to try it (again). When they don’t see results, they’re quick to give it up. Without seeing progress, it’s right back to […]

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