Whether searching online for a doctor or an insurance agent, online reviews are one of the most powerful determiners for making a buying decision. Consider that about 95 percent of potential customers read reviews before making a purchase, and it’s easy to see how this often untapped resource can generate more leads and more clients. […]
When you’re ready to dive into online advertising for your insurance agency or brokerage, the sheer number of digital marketing tools and online platforms can be overwhelming. Where should you invest your marketing dollars for the greatest ROI? How will you find time to market in all these different places? Do you need to be […]
Paid Advertising for Insurance Agents When financial advisors invest in a paid advertising strategy, they can enjoy more quality leads, design a better user experience, and get an impressive ROI for their marketing budget. Consider that Google routinely processes over 90,000 search queries every second, and it’s easy to see how paid ads could help […]
Are your social profiles working for you or against you? It is essential for insurance agents to optimize their social profiles. Insurance agents should invest some time and effort in optimizing platforms with a proven track record of success for growing agencies. Adopting a new social platform can also be a powerful strategy. Insurance agents […]
You may have heard the term “marketing automation” and wondered what that really meant. It is one thing to talk about it as a concept, but if you were to implement an automated marketing system, what would it look like? What would be the components? Marketing automation is a strategy that leverages technology to magnify […]
Social media for independent insurance agencies is an important part of digital marketing today. However, the hallmarks of great social activity still elude many insurance agents. Here are five proven ways to breathe new life into your social media efforts to attract more insurance consumers to your insurance agency. 1. Study your audience Before you […]
If you’ve been reluctant to jump on the social media bandwagon, some real-world examples and strategies from the field can help you get started. If your agency has any social media presence, you’re most likely looking for tips that can help you reach the next level. Agency Revolution is dedicated to helping insurance agents and […]
It’s impossible to know exactly how long the COVID-19 crisis will last. With businesses all over the world in quarantine, for many, the financial future is a big question mark. While it is important to focus on what you can do to help your family and community right now, it is also important to start […]
In today’s world, great marketing results come from great content. Consumers face a seemingly endless number of choices for the services and products they need. Creating and sharing the right content is how businesses stand out from the crowd and build trust with their audiences. At its core, great content offers something valuable to your […]
Integrating Online and Offline Marketing Activities for Insurance Insurance agents have been known for their ability to market themselves — long before the advent of the Internet. The rise of digital marketing has created a sea change in how companies promote their goods and services — insurance agents are no exception. Many traditional offline marketing […]
