What is Your Insurance marketing Strategy? Part Two

October 1, 2019

What is Your Insurance Marketing Strategy? Part Two

Competition Among Rivals Consolidation. In the past, five million dollars in annual revenue was a big agency. One of the biggest agencies in the United States had almost a billion dollars in annual revenue. Guess what? They’re getting bigger every year. At some point, they are going to do something innovative. (Listen to my recent […]


September 3, 2019

What is Your Insurance Marketing Strategy? Part One

I’m going to cut to the quick; as much as I can with a topic as challenging as ‘strategy’. I want to share a glimpse of the thinking, research, and observations behind my strategic recommendations. My clients and followers have heard a small handful of exhortations over recent years: Lean upmarket. Market faster. Grow faster. […]

The Insurance Consumer has Changed. So What? blog article from Agency Revolution

August 6, 2019

The Insurance Consumer Has Changed. So What?

What difference does that make to the insurance provider? In particular, what difference does it make to the independent agent or broker? First, let’s examine how those consumers have changed. Simply put, we know they’ve changed because they do things they didn’t do a few years ago. In fact, less than a generation ago, they […]

4 Winning Tips for Social Media on the Connected Insurance Blog presented b Agency Revolution

June 11, 2019

4 Winning Tips for Social Media

Work smarter – not harder, as the saying goes. When it comes to social media and its vastly changing landscape, one way for independent retail insurance brokers to “tame the tiger” is to emulate successful peers in the industry, such as Zack Gould and Matt Naimoli of Massachusetts-based G&N Insurance. G&N Insurance has acquired more […]


April 30, 2019

Increase Retention and Consolidation with Relationship Marketing Strategies

Relationship marketing is more than just shaking hands and remembering birthdays. It involves a continuing effort to provide a unique and delightsome experience that takes a prospect through their initial engagement with an agent and creates a satisfied client that will continue to be an asset and advocate for years to come. A major aspect […]

What Does Marketing Mean in 2019? - Part 1, Acoustic Edition

March 26, 2019

What Does Marketing Mean in 2019? – Part 1, Acoustic Edition

Insurance marketing in 2019: believe it or not, it’s not all about social campaigns, email targets, and trendy digital media tactics. In February, Agency Revolution hosted a Live Webinar Roundtable titled “What Does Marketing Mean in 2019” to delve into the topic, because it’s something that’s more and more prevalent in the independent insurance space. […]

February 21, 2019

[Transcript] What Does Marketing Mean in 2019?

Rick Fox: Good morning everybody. Welcome to our latest edition of the live roundtable webinar here from Agency Revolution. Today’s topic, Marketing In 2019. Very excited for the panel we have. I’ve been anxiously looking forward to getting this group of gentlemen together and having this conversation as marketing becomes more and more prevalent in […]

How to know it's time to automate your marketing needs

February 12, 2019

How to Know It’s Time to Automate Your Marketing Needs

As an insurance agent or broker, you know how hectic a typical workday can be. Staying up-to-date with industry trends, working with clients and just keeping things going takes up most of your time. You’re busy enough with being an insurance professional, so how can you be expected to be a marketing pro on top […]