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AR Connect 2017
How to Get Over Analysis Paralysis

How to Get Over Analysis Paralysis

Over the past 10 + years in the insurance industry I have been accused of being good – if not great – at many things. Relationships, Speaking, Selling, Marketing just to name a few. But I think the one I’m most proud of is being really great at poor spelling and grammar. Actually good thing […]

By Joel Zwicker | September 19, 2017 |
Why 'Old Marketing' is Damaging Your Business

The New Marketing for Insurance Agents & Brokers

7 Reasons Why ‘Old Marketing’ is Damaging Your Business (Part 1 of 7) Everything is different. Consumers made it that way. The way they consume information is different. The way they research information is different. The way they communicate is different. The way they shop is different. And you could argue, technology made them that […]

You Should Call Yourself!

You Should Call Yourself!

They say a blog post should be at least 1500 words. Good news I’m going to save you some reading this time around. This particular insurance marketing concept won’t take that many words and to be honest this isn’t just an insurance marketing concept. When’s the last time you went to a pay phone, a […]

3 Questions You Must Ask To Make Your Customers Hearts Sing

3 Questions You Must Ask to Make Your Customers Hearts Sing

Imagine this. You’re pursuing a deeper relationship. With a date, for example. You know you have to communicate. In today’s world, a reliable flow of texts, emails, phone calls need to issue forth from your technology to the object of your desire. But it’s not just the frequency of communication that matters. What, ultimately will […]

The Importance of Strategic Branding

The Importance of Strategic Branding

What’s the vision you have of your insurance business? In the ideal world, what does your end game look like? In order to answer these questions, and more related to your business’ growth, strategic planning is critical to staying on track and reaching your goals. Branding The most crucial aspect of branding and the vision […]

9 Insurtech Leaders Predict the Future: What Agents & Brokers Must Do to Fight Back

9 Insurtech Leaders Predict The Future: What Agents & Brokers Must Do Now to Fight Back

The insurtech controversy. Will it hurt agents? Can they survive? Or – best case scenario – will the tsunami of new technology help agents thrive like never before? Clearly, most insurtech is hostile to the agent-broker channel. But, some see a silver lining. (Myself included.) That silver lining looks like this: Agents and brokers who […]

How to use social media to build stronger relationships

How to use Social Media to Build Stronger Relationships

How to use Social Media To Build Stronger Relationships Social Media isn’t about blasting your company’s sales pitch on a social platform. It is a two-way channel where you have the opportunity to build and enrich relationships with your customers and prospects. Why Social Media? Social media platforms continue to grow and we spend more […]


How to Know if You Should Pick-up the Phone or Send an email

According to a Forbes article written by Larry Alton, Millennials prefer text and email over phone calls. Millennials as a whole are less formal, and this spills into the work environment. Especially when 53.5 million workers in the workplace are millennials (Pew Research Center 2015). Also, Millennials as a general rule use whichever form of […]

3 Ways to boost your insurance agency or broekrage's top line revenue. 1 hard. 2 easy.

3 Ways to Boost Your Agency’s Top Line Revenue. 1 Hard. 2 Easy.

Marketing is the way you tell your marketplace, ‘I want a relationship with you.’ (How else will they know?) Hopefully, it answers an even more critical issue: ‘Here’s why you might want a relationship with me.’ And, presumably (just like dating!), you show them you’ll deliver value. Solve problems. Be respectful and trustworthy. Dr. Steven Covey […]