Drive Leads with an Optimized Customer Journey article from Agency Revolution

November 24, 2020

Drive Leads with an Optimized Customer Journey

Think of your potential customers like they are hiking. They want to follow a trail to find the perfect insurance agent, but in the current market, it is hard to find the right direction. Your marketing should show them the path to become clients. You need to give them trail markers, touchpoints of interaction, that […]

Top Opportunities for Email Marketing Automation article presented by Agency Revolution

October 20, 2020

Top Opportunities for Email Marketing Automation

Email campaigns are still one of the best pound-for-pound marketing tools out there for insurance agencies and brokerages. Data shows email marketing continues to be the most effective marketing channel — better than SEO and social media. When you adopt insurance email marketing automation, you’ll find plenty of opportunities to engage prospects and customers. From […]

How to Generate Leads with an Email Referral Program

September 8, 2020

How to Generate Leads with an Email Referral Program

The secret? Combine Client Data and Automation  Want to hear a disturbing statistic? While 83% of satisfied customers are willing to give a referral, only 29% actually do. Why is that? The answer is simple: Agents don’t ask every satisfied customer to give them a referral. But imagine if they did… It’s not surprising that […]


August 25, 2020

Save Time and Stay Consistent with Automated Marketing

When it comes to adopting a marketing solution, many insurance agents know that it is important but don’t know how much effort it will take to maintain. A good marketing solution needs to work for the long term. Short sprints of marketing may seem like they are beneficial but it is the long-term solutions and […]

Automating Lead Nurturing for Insurance Agencies blog article from Agency Revolution

August 11, 2020

Automating Lead Nurturing for Insurance Agencies

The insurance industry has always been built on relationships. This won’t change anytime soon. How we build and maintain those relationships, however, has changed significantly in recent years. In digital marketing, we call this lead nurturing. The benefits of designing and automating a lead nurturing plan are considerable. Statistics show that companies with a mature […]

Five Great Ways to Attract Leads Through Social Media article from Agency Revolution

July 28, 2020

Five Great Ways to Attract Leads Through Social Media

Social media for independent insurance agencies is an important part of digital marketing today. However, the hallmarks of great social activity still elude many insurance agents. Here are five proven ways to breathe new life into your social media efforts to attract more insurance consumers to your insurance agency.  1. Study your audience Before you […]

Top 5 Marketing Ideas for Insurance Agents article from Agency Revolution

July 7, 2020

Top 5 Marketing Ideas for Insurance Agents

It’s tempting to chase the “latest and greatest” digital marketing tools to keep your brand relevant, but if you’re not using foundational marketing tools to their full potential, you’re wasting time and money. From websites that drive traffic to an engaging social media presence, you must have solid fundamentals in place to create a progressive […]


June 26, 2020

Transitioning from a Captive Agent to an Independent Insurance Agent

What Is a Captive Insurance Agent? A captive agent works for an individual insurance carrier and is paid with commissions or a combination of commissions and salary. The agent may be a full-time employee or an independent contractor. Captive agents have in-depth knowledge of their particular company’s insurance products, but can’t help a client who […]

How to Use Automation to Improve the Client Experience blog article from Agency Revolution

June 23, 2020

How to Use Automation to Improve the Client Experience

It’s true in every field, but perhaps even more so for insurance–it all comes down to the customer’s experience. According to PWC, 86% of buyers are willing to pay more for great customer experience. A Walker study found that 2020 is the first year that customer experience will overtake price and product as a brand’s […]

Insurance Social Media Marketing Tips From the Field blog article from Agency Revolution

June 16, 2020

Insurance Social Media Marketing Tips From the Field

If you’ve been reluctant to jump on the social media bandwagon, some real-world examples and strategies from the field can help you get started. If your agency has any social media presence, you’re most likely looking for tips that can help you reach the next level.  Agency Revolution is dedicated to helping insurance agents and […]

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