Understand Your Audience to Improve Your SEO

Understand Your Audience to Improve Your SEO

If we could make one point about SEO it would be this: To optimize your site for search engines you need only to optimize it for your ideal client. If you create a website that provides real and specific value that is clearly communicated to those who are searching for what you have to offer, […]

Two Key Ways to Measure Brand Engagement

Two Key Ways to Measure Brand Engagement

According to a Marketing Week survey, over 78% of participants consider brand engagement an important Return on Investment (ROI) metric, yet almost a third also say that brand engagement isn’t taken seriously by management at a company. This disconnect is likely because of the confusion surrounding what “engagement” really means and the many questions over […]

The Danger of Under-Communicating with Your Insurance Customers: 7 Quick Ways to Know if You're Disappointing Them

The Danger of Under-Communicating With Your Insurance Customers: 7 Quick Ways To Know If You’re Disappointing Them

Imagine this. Your insurance customers don’t love you as much as you think. Or, just imagine they don’t love you as much as you want them to. What does that mean to your bottom line? Maybe you’re not looking for LOVE from your clients. But, you do want LOYALTY. That’s where the money is. Because […]

The New Marketing for Insurance Agents & Brokers

The New Marketing for Insurance Agents & Brokers

The old marketing really is dead. Once upon a golden time, insurance agents had a few reliable marketing tricks in their books. Even if they weren’t exactly powerhouse marketing techniques, they were reliably there. Like the yellow pages. Today, that’s a sad joke. Or hanging out at the Rotary and Chamber. Great for one-on-one. But, […]