If I asked you what the largest generation in terms of sheer numbers is, would you guess it’s Millennials? That’s right. Millennials now outnumber even baby boomers just in sheer numbers. Just take a look at this data from the US Census Bureau: Attracting these younger policyholders doesn’t need to be as challenging as one […]
Marketing is an ever-changing subject. And for many agents, the biggest marketing challenge is simply finding time to keep up. Unfortunately, this can lead many agents to adopt ineffective marketing practices to save time. From blogging inconsistently to avoiding social media—prioritization remains the challenge. Many independent agents are left asking, what’s worth the time? So […]
Commercial insurance sales are akin to reeling in an enormous fish. The payoff is stupendous but the time investment reflects that. That’s where intelligent marketing automation comes into play, allowing insurance agencies to build commercial lines relationships within a fraction of the time. It turns you from using a regular fishing pole to getting fish […]
As time passes, insurance video and marketing expand and evolve. 20 years ago, a yellow-page ad was the centerpiece of an agency’s marketing. Whether it’s for a restaurant, a corporation, or an insurance agency, being able to adapt to current strategies for insurance marketing videos is crucial to taking your place as an industry’s top […]
Does LinkedIn Use an Algorithm? Yes, yes it does! Like many other online platforms, LinkedIn uses a series of calculations and rules to determine how content is distributed, displayed, and interacted with. Meaning it decides who sees your content when they see it and how they see it. As insurance agents and content producers, algorithms […]
As an insurance agent, you know that email marketing can provide an incredible ROI (36 to 1). But what makes email marketing so effective, and how can you stand out in your recipient’s inbox? In this article, we’ve broken down the key elements of successful insurance emails – all to provide a list of email […]
Email Marketing in 2022 Here’s what insurance agents can expect to learn from the article: The benefits and ROI of email marketing What to do before sending your first email How to create an effective email campaign Email marketing examples for insurance Ways to improve your email marketing Why Use Email Marketing? Email remains one […]
Whether searching online for a doctor or an insurance agent, online reviews are one of the most powerful determiners for making a buying decision. Consider that about 95 percent of potential customers read reviews before making a purchase, and it’s easy to see how this often untapped resource can generate more leads and more clients. […]
You’ve converted a lead and sent an onboarding email to welcome them to your agency. The hard part, marketing to and nurturing your leads, is over. But what may seem like an end result is a new beginning for both you and your new customer. When you consider that converting a lead can cost up […]
Remember word-of-mouth advertising? It’s how insurance agencies built their reputations and their bottom line in their local community. Because insurance markets used to be so localized, a smart agent would network through local organizations, sponsor ball teams, and be there when their customers needed them most. But a lot has changed since those pre-internet days, […]
