The Digital Marketing Toolkit – How to build a website that attracts insurance consumers

October 31, 2017

The Digital Marketing Toolkit – How to Build a Website...

We’ve all heard the message: ‘go digital…or die!’ That sounds pretty dire, but, of course, we need to be where the consumer is. And, today’s insurance customer is very comfortable in the digital world: 81% research online before shopping 88% trust online reviews as much as they trust personal recommendations 98.4% check their email daily, […]

Choosing a Niche - Why it Matters

October 24, 2017

Choosing a Niche – Why it Matters

There’s a mistake I see many insurance professionals making in the name of attracting more business, and it holds their business back and keeps them playing small. What is that mistake? Not defining their target client or choosing a niche. I often hear agents & brokers shy away from choosing a specific niche because they’re […]

Revamped Dashboard - A New Perspective on Connect

October 17, 2017

Revamped Dashboard | A New Perspective on Connect™

We designed Connect™ to transform your agency management system into a communication tool. This summer, we spent some time discussing how we can give you more insight into how that integration is working for you every time you log in. Like a car dashboard, this new perspective will help you determine the health of your […]

October 12, 2017

Postcards | A New Way to Connect with Clients

When is the last time you saw an email stuck to someone’s refrigerator? What about the last time you ignored an email in your inbox? If you’re looking for a great way to really get your clients’ attention, sometimes another email isn’t the best approach. When getting out of their inbox and onto their fridge […]

How to Attract Leads through Social Media

October 10, 2017

How to Attract Leads Through Social Media

You’ve undoubtedly heard quite a bit about social media and social marketing over the last decade or so. Despite its ubiquitous presence in our lives, generating leads on social media can still seem like a trick that is difficult to master. Many agents who take a swing at social lead generation don’t see the kind […]

Attract More Client Referrals with Agency Revolution's software designed for insurance agents & brokers

October 3, 2017

How to Attract New Business Through Referrals

There is no lead more powerful than one gained through a referral. According to the National Association of Professional Agents (NAPA) 82% of consumers trust referrals from people they know. New business through referrals can be your most powerful tool for growing your agency. Seventy percent of consumers trust branded websites, 61% trust brand sponsorships, […]

How to Get Over Analysis Paralysis

September 19, 2017

How to Get Over Analysis Paralysis

Over the past 10 + years in the insurance industry I have been accused of being good – if not great – at many things. Relationships, Speaking, Selling, Marketing just to name a few. But I think the one I’m most proud of is being really great at poor spelling and grammar. Actually good thing […]

Why 'Old Marketing' is Damaging Your Business

September 5, 2017

The New Marketing for Insurance Agents & Brokers

7 Reasons Why ‘Old Marketing’ is Damaging Your Business (Part 1 of 7) Everything is different. Consumers made it that way. The way they consume information is different. The way they research information is different. The way they communicate is different. The way they shop is different. And you could argue, technology made them that […]

You Should Call Yourself!

August 29, 2017

You Should Call Yourself!

They say a blog post should be at least 1500 words. Good news I’m going to save you some reading this time around. This particular insurance marketing concept won’t take that many words and to be honest this isn’t just an insurance marketing concept. When’s the last time you went to a pay phone, a […]

The 5 Most Important Decisions Agency Owners Must Make Today

August 22, 2017

The 5 Most Important Decisions Agency Owners Must Make Today

A friend of mine noted that since the county put lane barriers on highway 97, it changed the pattern of deer migration. He’s a hunter. So he adjusted the pattern of his annual hunting expedition. Darn. He had a good thing going. He used to go where his dad and uncle hunted. Year after year […]

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