How to Set Goals for Your Insurance Agency & What to Measure in the New Year article from Agency Revolution

January 12, 2021

How to Set Goals for Your Insurance Agency & What...

Goal-Setting for Insurance Agents Can Make 2021 Your Best Year Ever With 2020 officially behind us, it’s safe to say most of us are looking forward to 2021 being less chaotic and more prosperous for the insurance industry—but looking forward without having goals is like driving to a destination without a map. You’ve probably heard […]

How Optimizing Your Social Profiles Can Grow Your Agency blog article form Agency Revolution

December 22, 2020

How Optimizing Your Social Profiles Can Grow Your Agency

Are your social profiles working for you or against you? It is essential for insurance agents to optimize their social profiles. Insurance agents should invest some time and effort in optimizing platforms with a proven track record of success for growing agencies. Adopting a new social platform can also be a powerful strategy.  Insurance agents […]

Leverage Insurance Marketing Automation to Optimize Operations

November 24, 2020

Drive Leads with an Optimized Customer Journey

You may have heard the term “marketing automation” and wondered what that really meant. It is one thing to talk about it as a concept, but if you were to implement an automated marketing system, what would it look like? What would be the components? Marketing automation is a strategy that leverages technology to magnify […]

How Email Marketing Automation Helps Insurance Agencies Engage and Grow blog article from Agency Revolution

October 20, 2020

How Email Marketing Automation Helps Insurance Agencies Engage and Grow

Email campaigns are still one of the best marketing tools available for insurance agencies and brokerages. Data shows email marketing continues to be one of the most effective marketing channels. The automation of email marketing for insurance makes this communication medium even more powerful.  When you adopt insurance email marketing automation, you’ll find plenty of […]

How to Generate Leads with an Email Referral Program

September 8, 2020

How to Generate Leads with an Email Referral Program

The secret? Combine Client Data and Automation  Want to hear a disturbing statistic? While 83% of satisfied customers are willing to give a referral, only 29% actually do. Why is that? The answer is simple: Agents don’t ask every satisfied customer to give them a referral. But imagine if they did… It’s not surprising that […]


August 25, 2020

Save Time and Stay Consistent with Automated Marketing

When it comes to adopting a marketing solution, many insurance agents know that it is important but don’t know how much effort it will take to maintain. A good marketing solution needs to work for the long term. Short sprints of marketing may seem like they are beneficial but it is the long-term solutions and […]

Automating Lead Nurturing for Insurance Agencies blog article from Agency Revolution

August 11, 2020

Automating Lead Nurturing for Insurance Agencies

The insurance industry has always been built on relationships. This won’t change anytime soon. How we build and maintain those relationships, however, has changed significantly in recent years. In digital marketing, we call this lead nurturing. The benefits of designing and automating a lead nurturing plan are considerable. Statistics show that companies with a mature […]

Five Great Ways to Attract Leads Through Social Media article from Agency Revolution

July 28, 2020

Five Great Ways to Attract Leads Through Social Media

Social media for independent insurance agencies is an important part of digital marketing today. However, the hallmarks of great social activity still elude many insurance agents. Here are five proven ways to breathe new life into your social media efforts to attract more insurance consumers to your insurance agency.  1. Study your audience Before you […]

Top 5 Marketing Ideas for Insurance Agents article from Agency Revolution

July 7, 2020

Top 5 Marketing Ideas for Insurance Agents

It’s tempting to chase the “latest and greatest” digital marketing tools to keep your brand relevant, but if you’re not using foundational marketing tools to their full potential, you’re wasting time and money. From websites that drive traffic to an engaging social media presence, you must have solid fundamentals in place to create a progressive […]


June 26, 2020

Transitioning from a Captive Agent to an Independent Insurance Agent

What Is a Captive Insurance Agent? A captive agent works for an individual insurance carrier and is paid with commissions or a combination of commissions and salary. The agent may be a full-time employee or an independent contractor. Captive agents have in-depth knowledge of their particular company’s insurance products, but can’t help a client who […]

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