Michael Jans: John Jackson, thanks so much for joining us today John. How are you? John Jackson: I’m doing well, thanks for having me. Michael: You bet. We’re going to cover a few things in our conversation. Clearly, you have a new job in the industry. Essentially 10 years ago, this job just didn’t exist. […]
Michael Jans Robert Knop, rhymes with the Pope, how are you? Robert Knop: I’m good. How are you doing, Michael? Michael: I’m great. Thank you very much. First of all, thanks so much for joining us today. You’ve got an area of expertise that a lot of our listeners are really, really curious about. In […]
Why do some pieces of content go viral while others are swept under the rug? There’s no one formula for inspirational content, but there are five essential components to address when creating marketing materials that capture your audience’s attention and interest. 1. Will my audience care? You aren’t creating content for yourself. You’re creating it […]
Michael: Peter Van Aartrijk, thanks so much for joining us. Peter how are you? Peter Van Aartrijk: I’m doing well Michael, thank you sir. Michael: All right. Glad to have you here. Background for our listeners who may not know you and I think most people in the independent insurance agency industry probably do. I […]
When it comes to where you ought to put your marketing dollars, you, of course, want it to come back to you – in multiples: A few dollars in, lots of dollars out. As your content marketing journey evolves, you’ll test and experiment. You’ll discover hidden marketing gems that work for you. When you start, […]
Because of our firm’s attention on organic growth, our clients typically have asked us for shortcuts to top line revenue acceleration. Members of our client community have frequently shared success stories — ‘this campaign worked really well,’ or ‘this one really got the phones to ring.’ Then the questions would fly in. Years ago the […]
Michael: Mike Alexander Junior, thanks so much for joining us. How are you? Mike: Thank you Michael. How are you? Michael: I’m doing great. First, let’s start with the thumbnail sketch. How did you get to where you are? How long have you been in the industry, et cetera. Mike: I started back in the […]
Insurance agencies have a communication problem. The problem isn’t that agents aren’t doing a good job communicating what they want in an effective matter; it’s that they aren’t communicating at all! That infamous study from Deloitte that showed 60% of insurance customers don’t feel like they get any communication or value from their agent after […]
Michael Jans: Clinton Houck, so glad you could join us today. How are you? Clinton Houck: I’m doing great. Appreciate you having me on, Michael. Michael: I’m excited about this in part because I know some of the things that we’re going to be talking about [chuckles]. Why don’t we first start with a little […]
You don’t need to do it all yourself. Marketing is a team sport. Your own team – the agency staff – must be engaged. To help the agency ‘listen’ and record questions that your marketplace has. And, to help distribute content using ‘the Lagniappe Method.’ But, your team – and your expanded team – can […]
