Goal-Setting for Insurance Agents Can Make 2021 Your Best Year Ever With 2020 officially behind us, it’s safe to say most of us are looking forward to 2021 being less chaotic and more prosperous for the insurance industry—but looking forward without having goals is like driving to a destination without a map. You’ve probably heard […]
Are your social profiles working for you or against you? It is essential for insurance agents to optimize their social profiles. Insurance agents should invest some time and effort in optimizing platforms with a proven track record of success for growing agencies. Adopting a new social platform can also be a powerful strategy. Insurance agents […]
You may have heard the term “marketing automation” and wondered what that really meant. It is one thing to talk about it as a concept, but if you were to implement an automated marketing system, what would it look like? What would be the components? Marketing automation is a strategy that leverages technology to magnify […]
Email campaigns are still one of the best marketing tools available for insurance agencies and brokerages. Data shows email marketing continues to be one of the most effective marketing channels. The automation of email marketing for insurance makes this communication medium even more powerful. When you adopt insurance email marketing automation, you’ll find plenty of […]
The secret? Combine Client Data and Automation Want to hear a disturbing statistic? While 83% of satisfied customers are willing to give a referral, only 29% actually do. Why is that? The answer is simple: Agents don’t ask every satisfied customer to give them a referral. But imagine if they did… It’s not surprising that […]
When it comes to adopting a marketing solution, many insurance agents know that it is important but don’t know how much effort it will take to maintain. A good marketing solution needs to work for the long term. Short sprints of marketing may seem like they are beneficial but it is the long-term solutions and […]
The insurance industry has always been built on relationships. This won’t change anytime soon. How we build and maintain those relationships, however, has changed significantly in recent years. In digital marketing, we call this lead nurturing. The benefits of designing and automating a lead nurturing plan are considerable. Statistics show that companies with a mature […]
Social media for independent insurance agencies is an important part of digital marketing today. However, the hallmarks of great social activity still elude many insurance agents. Here are five proven ways to breathe new life into your social media efforts to attract more insurance consumers to your insurance agency. 1. Study your audience Before you […]
It’s tempting to chase the “latest and greatest” digital marketing tools to keep your brand relevant, but if you’re not using foundational marketing tools to their full potential, you’re wasting time and money. From websites that drive traffic to an engaging social media presence, you must have solid fundamentals in place to create a progressive […]
What Is a Captive Insurance Agent? A captive agent works for an individual insurance carrier and is paid with commissions or a combination of commissions and salary. The agent may be a full-time employee or an independent contractor. Captive agents have in-depth knowledge of their particular company’s insurance products, but can’t help a client who […]
