Work smarter – not harder, as the saying goes. When it comes to social media and its vastly changing landscape, one way for independent retail insurance brokers to “tame the tiger” is to emulate successful peers in the industry, such as Zack Gould and Matt Naimoli of Massachusetts-based G&N Insurance. G&N Insurance has acquired more […]
Relationship marketing is more than just shaking hands and remembering birthdays. It involves a continuing effort to provide a unique and delightsome experience that takes a prospect through their initial engagement with an agent and creates a satisfied client that will continue to be an asset and advocate for years to come. A major aspect […]
Insurance marketing in 2019: believe it or not, it’s not all about social campaigns, email targets, and trendy digital media tactics. In February, Agency Revolution hosted a Live Webinar Roundtable titled “What Does Marketing Mean in 2019” to delve into the topic, because it’s something that’s more and more prevalent in the independent insurance space. […]
Rick Fox: Good morning everybody. Welcome to our latest edition of the live roundtable webinar here from Agency Revolution. Today’s topic, Marketing In 2019. Very excited for the panel we have. I’ve been anxiously looking forward to getting this group of gentlemen together and having this conversation as marketing becomes more and more prevalent in […]
Michael: Marc Maselli, how are you? Marc: I’m doing great, pleased to be here. Michael: I’m glad to have you. In part, because of what you know and the rather unusual position that you take in the industry in that you’re to some extent, you are one of the guys who are making change happen […]
As an insurance agent or broker, you know how hectic a typical workday can be. Staying up-to-date with industry trends, working with clients and just keeping things going takes up most of your time. You’re busy enough with being an insurance professional, so how can you be expected to be a marketing pro on top […]
Michael Jans: Hello everybody, this is Michael Jans, co-founder of Agency Revolution. I want to welcome you to the Connected Insurance podcast, presented by Agency Revolution, creators of the most powerful marketing and communication software built specifically to meet the needs of insurance agencies and brokerages. If you believe, and I’m sure you do, that […]
We talked with Jeff Roy, President & CEO of the Excalibur Insurance Group in Canada, about what it takes to thrive as an “insurancepreneur” in 2019 and beyond—his take: Stop selling insurance and start building a brand experience that seamlessly delivers on your clients’ wants, the way they want them. 1. Tech is great… But […]
How many times have we wished for a crystal ball so we could see what the future holds for us? And similarly, how many times have we looked back with regret, chastising ourselves for failing to notice the moment when our world began to change? In a recent episode of the Connected Insurance Podcast, our […]
John Deere tractors and farming machinery have a reputation as being the best in their category. Founded in 1837, the iconic green and yellow brand is instantly recognizable even to those who have never set foot on a farm or a ranch. How did such a functional and perfunctory product earn such a prominent place […]
