The Importance of Community Engagement for Insurance Agencies, blog article from Agency Revolution

January 7, 2020

The Importance of Community Engagement for Insurance Agencies

Would you rather do business with a faceless corporation or a local agency that understands your needs and is a well-regarded member of your community? The answer seems obvious, and it’s precisely why community engagement works so well for your independent agency. It’s not enough to be a community member. You have to be a […]

Grow Your Online Community by Participating in Your Offline Community, Article by Kirk Faulkner from Agency Revolution

December 10, 2019

Grow Your Online Community by Participating in Your Offline Community

The Importance of Community Social Responsibility for Insurance Agents Making social media work for you is no small feat. Even with our advanced Attract™ solution for insurance marketing, social media success will always depend on building relationships. To start, insurance agents must consider the best ways to introduce themselves and their agencies to their online […]

November 12, 2019

Do These Five Things BEFORE You Tackle Social Marketing

In a recent conversation, Nick Andrews, Channel Partner Marketing Manager at Liberty Mutual, talked about the importance of social marketing. But before you dive in head first, it’s a good idea to make sure you are ready to take on social. These five actions need to be on your to-do list if you want to […]

The Independent Insurance Agency SWOT Analysis. Agency Revolution

October 29, 2019

The Independent Insurance Agency SWOT Analysis

It’s common to hear agents asking for shortcuts to top-line revenue acceleration. Years ago, they asked, “Does a letter or a postcard work better?” Today, the questions might be “Should we focus on Instagram or Twitter? Email auto-responders versus broadcast messages? How often should we blog? Which campaigns get the best results?” While these are […]

Michael Reilly says Better Buckle Up! Turbulence Ahead for Small Commercial Market – Agency Revolution

October 15, 2019

Turbulence Ahead for Small Commercial Market

To say that Michael Reilly has experience working with small businesses to get the right coverage is a bit of an exaggeration.  For 23 years he has been with Accenture where he is now the Managing Director. Over that time, he has seen the small business market go through some significant changes. The main message […]

What is Your Insurance marketing Strategy? Part Two

October 1, 2019

What is Your Insurance Marketing Strategy? Part Two

Competition Among Rivals Consolidation. In the past, five million dollars in annual revenue was a big agency. One of the biggest agencies in the United States had almost a billion dollars in annual revenue. Guess what? They’re getting bigger every year. At some point, they are going to do something innovative. (Listen to my recent […]

September 3, 2019

What is Your Insurance Marketing Strategy? Part One

I’m going to cut to the quick; as much as I can with a topic as challenging as ‘strategy’. I want to share a glimpse of the thinking, research, and observations behind my strategic recommendations. My clients and followers have heard a small handful of exhortations over recent years: Lean upmarket. Market faster. Grow faster. […]

The Insurance Consumer has Changed. So What? blog article from Agency Revolution

August 6, 2019

The Insurance Consumer Has Changed. So What?

What difference does that make to the insurance provider? In particular, what difference does it make to the independent agent or broker? First, let’s examine how those consumers have changed. Simply put, we know they’ve changed because they do things they didn’t do a few years ago. In fact, less than a generation ago, they […]

4 Winning Tips for Social Media on the Connected Insurance Blog presented b Agency Revolution

June 11, 2019

4 Winning Tips for Social Media

Work smarter – not harder, as the saying goes. When it comes to social media and its vastly changing landscape, one way for independent retail insurance brokers to “tame the tiger” is to emulate successful peers in the industry, such as Zack Gould and Matt Naimoli of Massachusetts-based G&N Insurance. G&N Insurance has acquired more […]

April 30, 2019

Increase Retention and Consolidation with Relationship Marketing Strategies

Relationship marketing is more than just shaking hands and remembering birthdays. It involves a continuing effort to provide a unique and delightsome experience that takes a prospect through their initial engagement with an agent and creates a satisfied client that will continue to be an asset and advocate for years to come. A major aspect […]

Live Webinar: Transform Your Agency With Modern Marketing