The key to a successful content strategy is aligning your content with the needs of your audience. But are you clear about what your audience needs? We’ve all had the experience of wearing clothes that fit us perfectly vs those that feel like they were created for an entirely different body. The experiences are drastically […]
In today’s world, great marketing results come from great content. Consumers face a seemingly endless number of choices for the services and products they need. Creating and sharing the right content is how businesses stand out from the crowd and build trust with their audiences. At its core, great content offers something valuable to your […]
Integrating Online and Offline Marketing Activities for Insurance Insurance agents have been known for their ability to market themselves — long before the advent of the Internet. The rise of digital marketing has created a sea change in how companies promote their goods and services — insurance agents are no exception. Many traditional offline marketing […]
Would you rather do business with a faceless corporation or a local agency that understands your needs and is a well-regarded member of your community? The answer seems obvious, and it’s precisely why community engagement works so well for your independent agency. It’s not enough to be a community member. You have to be a […]
The Importance of Community Social Responsibility for Insurance Agents Making social media work for you is no small feat. Even with our advanced Attract™ solution for insurance marketing, social media success will always depend on building relationships. To start, insurance agents must consider the best ways to introduce themselves and their agencies to their online […]
In a recent conversation, Nick Andrews, Channel Partner Marketing Manager at Liberty Mutual, talked about the importance of social marketing. But before you dive in head first, it’s a good idea to make sure you are ready to take on social. These five actions need to be on your to-do list if you want to […]
It’s common to hear agents asking for shortcuts to top-line revenue acceleration. Years ago, they asked, “Does a letter or a postcard work better?” Today, the questions might be “Should we focus on Instagram or Twitter? Email auto-responders versus broadcast messages? How often should we blog? Which campaigns get the best results?” While these are […]
To say that Michael Reilly has experience working with small businesses to get the right coverage is a bit of an exaggeration. For 23 years he has been with Accenture where he is now the Managing Director. Over that time, he has seen the small business market go through some significant changes. The main message […]
Competition Among Rivals Consolidation. In the past, five million dollars in annual revenue was a big agency. One of the biggest agencies in the United States had almost a billion dollars in annual revenue. Guess what? They’re getting bigger every year. At some point, they are going to do something innovative. (Listen to my recent […]
I’m going to cut to the quick; as much as I can with a topic as challenging as ‘strategy’. I want to share a glimpse of the thinking, research, and observations behind my strategic recommendations. My clients and followers have heard a small handful of exhortations over recent years: Lean upmarket. Market faster. Grow faster. […]
