Insurance marketing in 2019: believe it or not, it’s not all about social campaigns, email targets, and trendy digital media tactics. In February, Agency Revolution hosted a Live Webinar Roundtable titled “What Does Marketing Mean in 2019” to delve into the topic, because it’s something that’s more and more prevalent in the independent insurance space. […]
As an insurance agent or broker, you know how hectic a typical workday can be. Staying up-to-date with industry trends, working with clients, and just keeping things going takes up most of your time. You’re busy enough with being an insurance professional, so how can you be expected to be a marketing pro on top […]
How to create a great customer experience Did you know that 86% of customers are willing to pay more for an exceptional customer experience with your brand? That shouldn’t be a surprise to most agents because we know our industry relies on relationships as much as anything else to grow our businesses. But in an […]
How many times have we wished for a crystal ball so we could see what the future holds for us? And similarly, how many times have we looked back with regret, chastising ourselves for failing to notice the moment when our world began to change? In a recent episode of the Connected Insurance Podcast, our […]
John Deere tractors and farming machinery have a reputation as being the best in their category. Founded in 1837, the iconic green and yellow brand is instantly recognizable even to those who have never set foot on a farm or a ranch. How did such a functional and perfunctory product earn such a prominent place […]
We’ve said it before, and we’re going to keep saying it until insurance agents figure it out: social media is an essential part of marketing today. The most effective tactics of yesteryear can no longer be relied on. They’re losing their effectiveness because people’s habits have changed and your audience has migrated. If you want […]
Want to know the latest marketing tricks to grow your agency? I might know them all. Over the years, I created quite a few. But not anymore. Tricks are for kids. I have something better. It makes more money. It saves effort. It’s simple. (Simple does not mean ‘easy’ – but this can be easier […]
Why do some pieces of content go viral while others are swept under the rug? There’s no one formula for inspirational content, but there are five essential components to address when creating marketing materials that capture your audience’s attention and interest. 1. Will my audience care? You aren’t creating content for yourself. You’re creating it […]
When it comes to where you ought to put your marketing dollars, you, of course, want it to come back to you – in multiples: A few dollars in, lots of dollars out. As your content marketing journey evolves, you’ll test and experiment. You’ll discover hidden marketing gems that work for you. When you start, […]
Because of our firm’s attention on organic growth, our clients typically have asked us for shortcuts to top line revenue acceleration. Members of our client community have frequently shared success stories — ‘this campaign worked really well,’ or ‘this one really got the phones to ring.’ Then the questions would fly in. Years ago the […]
