Cross-selling, often referred to as ‘account rounding’, is one of the most powerful ways insurance agents & brokers can not only grow their business, but deepen relationships with existing customers. Despite its many benefits, some agents are nervous to approach customers about purchasing additional policies. If you’re afraid of bugging your customers by reaching out […]
Search Engine Journal, June 2019 Creating content that engages your audience means more than just posting the same old information. Insurance brokers and agents must leave superficial content behind in favor of a good mix of original, curated, and canned content. By that we mean a selection of insurance focused blogs, articles, and videos that […]
Like all forms of content marketing, sharing helpful videos is a great way to establish yourself as a reliable source of valuable information for your marketplace and give your SEO efforts some extra muscle. Most importantly, videos will continue to provide ROI years after being published. Video content really stands out from the rest of […]
Business journals bedazzle us these days with stories of ‘unicorns.’ Startups you never heard of suddenly skyrocket at 10X growth rates. Many are software companies, but not all. While they may not be software companies, they very likely use software as a critical element of their value proposition. But it’s not likely you’ll see the […]
This is an excerpt from the 2018 State of the Insurance Industry Report by Michael Jans: The Death of the Old School Agency: The rise of the new marketing masters. To download the full report, click here. The average agency principal with 20% or more equity is 55 years old At 17%, the average age […]
When creating a new piece of content, there is a lot to consider. We pulled some of the best writing from our blogs on content creation and put together this monster of a post: Content Creation 101. This will have all of the information you need to create a really stellar piece of content, get […]
This is an excerpt from the 2018 State of the Insurance Industry Report by Michael Jans: The Death of the Old School Agency: The rise of the new marketing masters. To download the full report, click here. The agency channel doesn’t act in a vacuum. Once upon a time, it did. The agency channel was […]
Where’s the big money in insurance? For agents & brokers, it may be easier to find than you think it is. Let’s take a $5 Million agency or brokerage. Suppose they have 10,000 clients. Now, let’s assume they have an 86% retention rate. We have to make up the loss by adding 14% in new […]
This is an excerpt from the 2018 State of the Insurance Industry Report by Michael Jans: The Death of the Old School Agency: The rise of the new marketing masters. To download the full report, click here. The rumble of change is afoot. But, change isn’t new to the retail insurance insurance agent. After all, […]
Agents & brokers simply have not mastered this powerful relationship building technique Agency Revolution has spent over 20 years working with the independent insurance channel – providing education, tools, services, and of course, studying the industry itself. In that time we’ve seen digital marketing completely change the game. The independent channel has been slow to […]
