I’m going to cut to the quick; as much as I can with a topic as challenging as ‘strategy’. I want to share a glimpse of the thinking, research, and observations behind my strategic recommendations. My clients and followers have heard a small handful of exhortations over recent years: Lean upmarket. Market faster. Grow faster. […]
What difference does that make to the insurance provider? In particular, what difference does it make to the independent agent or broker? First, let’s examine how those consumers have changed. Simply put, we know they’ve changed because they do things they didn’t do a few years ago. In fact, less than a generation ago, they […]
Work smarter – not harder, as the saying goes. When it comes to social media and its vastly changing landscape, one way for independent retail insurance brokers to “tame the tiger” is to emulate successful peers in the industry, such as Zack Gould and Matt Naimoli of Massachusetts-based G&N Insurance. G&N Insurance has acquired more […]
Relationship marketing is more than just shaking hands and remembering birthdays. It involves a continuing effort to provide a unique and delightsome experience that takes a prospect through their initial engagement with an agent and creates a satisfied client that will continue to be an asset and advocate for years to come. A major aspect […]
Insurance marketing in 2019: believe it or not, it’s not all about social campaigns, email targets, and trendy digital media tactics. In February, Agency Revolution hosted a Live Webinar Roundtable titled “What Does Marketing Mean in 2019” to delve into the topic, because it’s something that’s more and more prevalent in the independent insurance space. […]
As an insurance agent or broker, you know how hectic a typical workday can be. Staying up-to-date with industry trends, working with clients, and just keeping things going takes up most of your time. You’re busy enough with being an insurance professional, so how can you be expected to be a marketing pro on top […]
How to create a great customer experience Did you know that 86% of customers are willing to pay more for an exceptional customer experience with your brand? That shouldn’t be a surprise to most agents because we know our industry relies on relationships as much as anything else to grow our businesses. But in an […]
How many times have we wished for a crystal ball so we could see what the future holds for us? And similarly, how many times have we looked back with regret, chastising ourselves for failing to notice the moment when our world began to change? In a recent episode of the Connected Insurance Podcast, our […]
John Deere tractors and farming machinery have a reputation as being the best in their category. Founded in 1837, the iconic green and yellow brand is instantly recognizable even to those who have never set foot on a farm or a ranch. How did such a functional and perfunctory product earn such a prominent place […]
We’ve said it before, and we’re going to keep saying it until insurance agents figure it out: social media is an essential part of marketing today. The most effective tactics of yesteryear can no longer be relied on. They’re losing their effectiveness because people’s habits have changed and your audience has migrated. If you want […]
