The insurance consumer has changed. So what? What difference does that make to the insurance provider? In particular, what difference does it make to the independent agent or broker? First, let’s examine how those consumers have changed. Simply put, we know they’ve changed because they do things they didn’t do a few years ago. In […]
Of course referrals are great – but how do you get them? We all know how important a good referral program is to the success of independent insurance agencies & brokerages today. But maybe you’re not sure how to get started building the right referral rewards program for your insurance agency or brokerage. Have no […]
Oftentimes insurance agents & brokers find themselves knowing they need to generate new leads but are uncertain about how to do it. Do you feel confident in your ability to generate new leads? If so, are you 100% satisfied with the number of new prospects your agency or brokerage is attracting? Or do you feel […]
Referrals have many hidden advantages A good referral program is one of the most important ways for independent insurance agencies & brokerages to grow their business and nurture their clients. Let’s take a look at some of the top reasons you should be pursuing referrals. When a client delivers a referral, they become a better […]
As the Millennial generation makes strides in the workforce and begins to gather their nest egg, it is exceptionally important for insurance agents & brokers to adjust their marketing strategies to speak to this up-and-coming demographic. This is easier said than done, however. Millennials were born between 1982 and 2003, growing up in an age […]
Some of the most effective ways to attract insurance consumers are right under your nose Growing your business and attracting good leads is a constant challenge for many in the independent insurance channel. The good news is your position grants you some great options that have been proven effective and reliable for insurance agents & […]
One of the scariest things for insurance agents & brokers to do is to narrow their target market, or niche. You may wonder how on earth you could possibly make more money by only appealing to a smaller segment of the population. The truth is, by narrowing your niche you have the opportunity to set […]
Every insurance agency or brokerage should leverage the power of content marketing. By now, you’ve no doubt encountered some of the impressive statistics telling you how effective content marketing is, or why content marketing is such a necessary part of a modern marketing strategy. It costs 62% less than traditional marketing. It makes you a […]
The Key to Being Successful is Figuring Out When You’re Winning Many insurance agents treat social media marketing like dieting: They know they should do it. About once a year they get motivated to try it (again). When they don’t see results, they’re quick to give it up. Without seeing progress, it’s right back to […]
Even if you offer the world’s best service, you need to establish trust and rapport with a prospect before you convert them to a customer. An effective way to look at this process is to compare it with sport fishing. Tug too aggressively after the first nibble, and the fish will swim away. It takes […]
