‘Really? The Money’s in the Relationship? Prove it.’ Give me 60 Seconds
Where’s the big money in insurance? For agents & brokers, it may be easier to find than you think it is.
Death of the Old School Agency
This is an excerpt from the 2018 State of the Insurance Industry Report by Michael Jans: The Death of the Old School Agency: The rise of the new marketing masters. To download the full report, click here. The rumble of change is afoot. But, change isn’t new to the retail insurance insurance agent. After all, […]
The Insurance Agent & Broker’s Guide to Leveraging Gated Content
Agents & brokers simply have not mastered this powerful relationship building technique Agency Revolution has spent over 20 years working with the independent insurance channel – providing education, tools, services, and of course, studying the industry itself. In that time we’ve seen digital marketing completely change the game. The independent channel has been slow to […]
The Modern Insurance Consumer Is Radically Different: Here’s How to Get 7 Times the Lifetime Value from Them
The insurance consumer has changed. So what? What difference does that make to the insurance provider? In particular, what difference does it make to the independent agent or broker? First, let’s examine how those consumers have changed. Simply put, we know they’ve changed because they do things they didn’t do a few years ago. In […]
4 Steps to Making Your Referral Rewards Program Successful
Of course referrals are great – but how do you get them? We all know how important a good referral program is to the success of independent insurance agencies & brokerages today. But maybe you’re not sure how to get started building the right referral rewards program for your insurance agency or brokerage. Have no […]
Uncertain How to Generate New Leads?
Oftentimes insurance agents & brokers find themselves knowing they need to generate new leads but are uncertain about how to do it. Do you feel confident in your ability to generate new leads? If so, are you 100% satisfied with the number of new prospects your agency or brokerage is attracting? Or do you feel […]
Why Your Insurance Agency or Brokerage Needs a Good Referral Program
Referrals have many hidden advantages A good referral program is one of the most important ways for independent insurance agencies & brokerages to grow their business and nurture their clients. Let’s take a look at some of the top reasons you should be pursuing referrals. When a client delivers a referral, they become a better […]
Use Content Marketing to Appeal to Millennials
As the Millennial generation makes strides in the workforce and begins to gather their nest egg, it is exceptionally important for insurance agents & brokers to adjust their marketing strategies to speak to this up-and-coming demographic. This is easier said than done, however. Millennials were born between 1982 and 2003, growing up in an age […]
5 Lead Attracting Activities for Insurance Agents & Brokers
Some of the most effective ways to attract insurance consumers are right under your nose Growing your business and attracting good leads is a constant challenge for many in the independent insurance channel. The good news is your position grants you some great options that have been proven effective and reliable for insurance agents & […]
How to Determine, Describe, and Discover Your Ideal Clients for a Win-Win Relationship
One of the scariest things for insurance agents & brokers to do is to narrow their target market, or niche. You may wonder how on earth you could possibly make more money by only appealing to a smaller segment of the population. The truth is, by narrowing your niche you have the opportunity to set […]