Goal-Setting for Insurance Agents Can Make 2021 Your Best Year Ever With 2020 officially behind us, it’s safe to say most of us are looking forward to 2021 being less chaotic and more prosperous for the insurance industry—but looking forward without having goals is like driving to a destination without a map. You’ve probably heard […]
Are your social profiles working for you or against you? It is essential for insurance agents to optimize their social profiles. Insurance agents should invest some time and effort in optimizing platforms with a proven track record of success for growing agencies. Adopting a new social platform can also be a powerful strategy. Insurance agents […]
The adoption of marketing automation and artificial intelligence in the insurance industry is lagging among other industries. Strict regulation, outdated business practices, and other factors have made insurance companies slow to adopt marketing automation and other Insurtech. This failure to embrace technology leaves customers under-served and agencies scrambling to compete. In the digital age, insurance […]
You may have heard the term “marketing automation” and wondered what that really meant. It is one thing to talk about it as a concept, but if you were to implement an automated marketing system, what would it look like? What would be the components? Marketing automation is a strategy that leverages technology to magnify […]
You may already use automation to improve the user experience for prospects and customers visiting your website, but is it enough? Your insurance website should provide the best user experience — regardless of a visitor’s limitations or disabilities. Creating a user experience that addresses a broad range of needs not only reflects well on your […]
Email campaigns are still one of the best pound-for-pound marketing tools out there for insurance agencies and brokerages. Data shows email marketing continues to be the most effective marketing channel — better than SEO and social media. When you adopt insurance email marketing automation, you’ll find plenty of opportunities to engage prospects and customers. From […]
The secret? Combine Client Data and Automation Want to hear a disturbing statistic? While 83% of satisfied customers are willing to give a referral, only 29% actually do. Why is that? The answer is simple: Agents don’t ask every satisfied customer to give them a referral. But imagine if they did… It’s not surprising that […]
What Is a Captive Insurance Agent? A captive agent works for an individual insurance carrier and is paid with commissions or a combination of commissions and salary. The agent may be a full-time employee or an independent contractor. Captive agents have in-depth knowledge of their particular company’s insurance products, but can’t help a client who […]
It’s true in every field, but perhaps even more so for insurance–it all comes down to the customer’s experience. According to PWC, 86% of buyers are willing to pay more for great customer experience. A Walker study found that 2020 is the first year that customer experience will overtake price and product as a brand’s […]
If you’ve been reluctant to jump on the social media bandwagon, some real-world examples and strategies from the field can help you get started. If your agency has any social media presence, you’re most likely looking for tips that can help you reach the next level. Agency Revolution is dedicated to helping insurance agents and […]
