Think of your potential customers like they are hiking. They want to follow a trail to find the perfect insurance agent, but in the current market, it is hard to find the right direction. Your marketing should show them the path to become clients. You need to give them trail markers, touchpoints of interaction, that […]
You may already use automation to improve the user experience for prospects and customers visiting your website, but is it enough? Your insurance website should provide the best user experience — regardless of a visitor’s limitations or disabilities. Creating a user experience that addresses a broad range of needs not only reflects well on your […]
Email campaigns are still one of the best pound-for-pound marketing tools out there for insurance agencies and brokerages. Data shows email marketing continues to be the most effective marketing channel — better than SEO and social media. When you adopt insurance email marketing automation, you’ll find plenty of opportunities to engage prospects and customers. From […]
The secret? Combine Client Data and Automation Want to hear a disturbing statistic? While 83% of satisfied customers are willing to give a referral, only 29% actually do. Why is that? The answer is simple: Agents don’t ask every satisfied customer to give them a referral. But imagine if they did… It’s not surprising that […]
What Is a Captive Insurance Agent? A captive agent works for an individual insurance carrier and is paid with commissions or a combination of commissions and salary. The agent may be a full-time employee or an independent contractor. Captive agents have in-depth knowledge of their particular company’s insurance products, but can’t help a client who […]
It’s true in every field, but perhaps even more so for insurance–it all comes down to the customer’s experience. According to PWC, 86% of buyers are willing to pay more for great customer experience. A Walker study found that 2020 is the first year that customer experience will overtake price and product as a brand’s […]
If you’ve been reluctant to jump on the social media bandwagon, some real-world examples and strategies from the field can help you get started. If your agency has any social media presence, you’re most likely looking for tips that can help you reach the next level. Agency Revolution is dedicated to helping insurance agents and […]
You may have heard the term “marketing funnel” before and wondered exactly what it meant. If you could boil down the strategy behind a marketing funnel, it would be this: Turn investigators into leads Turn leads into clients Turn clients into ambassadors These goals prove especially important for insurance agents. Keeping your marketing funnel flowing […]
After the recent economic downturns, insurance agents everywhere are looking for ways to grow their business. When creating a lead generation strategy, the cornerstone should be a website specially designed to meet insurance agents’ marketing needs. For a website to meet all of an agency’s marketing needs it must meet three criteria. It must: Define […]
Announcement comes at an ideal time for FCAA member agents transitioning from captive to independent this year May 18, 2020, San Diego, CA – Agency Revolution, an insurtech company serving independent insurance agents, today announced a new partnership with First Choice Agents Alliance (FCAA), an insurance aggregator founded to help independent insurance agents grow their […]
