Intelligent automation is a popular phrase that is thrown around a lot these days, especially when it comes to insurance agencies; but what does it mean? In simple terms, it’s the process of analyzing data to orchestrate users, tasks, systems, and communications based on a business’s needs. Automation is all about increasing company performance by […]
Commercial insurance sales are akin to reeling in an enormous fish. The payoff is stupendous but the time investment reflects that. That’s where intelligent marketing automation comes into play, allowing insurance agencies to build commercial lines relationships within a fraction of the time. It turns you from using a regular fishing pole to getting fish […]
As time passes, insurance video and marketing expand and evolve. 20 years ago, a yellow-page ad was the centerpiece of an agency’s marketing. Whether it’s for a restaurant, a corporation, or an insurance agency, being able to adapt to current strategies for insurance marketing videos is crucial to taking your place as an industry’s top […]
Does LinkedIn Use an Algorithm? Yes, yes it does! Like many other online platforms, LinkedIn uses a series of calculations and rules to determine how content is distributed, displayed, and interacted with. Meaning it decides who sees your content, when they see it and how they see it. As insurance agents and content producers, algorithms […]
As an insurance agent, you know that email marketing can provide an incredible ROI (36 to 1). But what makes email marketing so effective, and how can you stand out in your recipient’s inbox? In this article, we’ve broken down the key elements of successful insurance emails – all to provide a list of email […]
Email Marketing in 2022 Here’s what insurance agents can expect to learn from the article: The benefits and ROI of email marketing What to do before sending your first email How to create an effective email campaign Email marketing examples for insurance Ways to improve your email marketing Why Use Email Marketing? Email remains one […]
Whether searching online for a doctor or an insurance agent, online reviews are one of the most powerful determiners for making a buying decision. Consider that about 95 percent of potential customers read reviews before making a purchase, and it’s easy to see how this often untapped resource can generate more leads and more clients. […]
One big reason video is a great marketing strategy: You can connect more personally with your clients when sharing videos versus text content and static images. But as an insurance agent, you may not feel equipped to produce a marketing video. So what should you do first? What are the best methods? What do you […]
Customer Expectations in Insurance Whether you know it as customer service or a customer experience, meeting customer expectations is familiar territory to insurance agents. But the stakes for meeting expectations in a digital world are higher than ever and insurance agencies must rise to the occasion. Online customers can have expectations that may seem over […]
Outbox is the tool in Fuse™ that allows users to review messages queued for automation and, if needed, make additional edits before they are delivered. It gives new users a chance to know exactly what communications are about to go out and add further personalization if needed—so you can ensure you’re delivering the perfect message […]
