Customer Expectations in Insurance Whether you know it as customer service or a customer experience, meeting customer expectations is familiar territory to insurance agents. But the stakes for meeting expectations in a digital world are higher than ever and insurance agencies must rise to the occasion. Online customers can have expectations that may seem over […]
Outbox is the tool in Fuse™ that allows users to review messages queued for automation and, if needed, make additional edits before they are delivered. It gives new users a chance to know exactly what communications are about to go out and add further personalization if needed—so you can ensure you’re delivering the perfect message […]
With a Zapier account, Fuse™ users can now integrate their campaigns with over 3,000 apps that support Zapier. Here are some quick examples of what that means for Fuse™ users: Automatically add campaign subscribers to a Facebook Custom Audience to improve Facebook ad targeting. Integrate with Lob to automatically send custom direct mail to new […]
The NPS® Dashboard in Fuse™ and Spark™ can now drill down on the performance of a specific location or employee, empowering you to better identify performance issues and improve service for your clients. This update backfills the history for all locations and employees to give you the full view of NPS® performance in your agency. Learn […]
When building a list of contacts, Fuse™ users can now add rules to exclude contacts meeting specific criteria from being part of a list. For example, if you want to run a cross-sell campaign to all current customers except customers with policies under a specific carrier, you now have that option—making it easier than ever […]
Outbox gives Fuse™ users a chance to review all messages queued for delivery, and if needed, make additional before they are delivered. It gives new users a chance to know exactly what communications are about to go out and if needed, add further personalization, so you can ensure you’re delivering the perfect message for your […]
In our modern working environment, we are more likely to spend most of our time in front of a computer screen, rather than interacting with a customer directly through the telephone or in person. That means that more and more prospects will find you online. Insurance agents who want to provide high-quality service to their […]
When you’re ready to dive into online advertising for your insurance agency or brokerage, the sheer number of digital marketing tools and online platforms can be overwhelming. Where should you invest your marketing dollars for the greatest ROI? How will you find time to market in all these different places? Do you need to be […]
Regardless of claims that email marketing isn’t what it used to be, most insurance customers still prefer communicating with your agency via email. According to a HubSpot survey, 59% of respondents say marketing emails influence their purchase decisions and 73% of millennials prefer communications from businesses via email. Those two statistics alone should make any […]
How SEO Helps You Reach Your Insurance Target Market Who are the prospects and clients in your insurance target market? If you want to improve your SEO and reach your markets, you need to know who they are first. Marketing to a target audience successfully means understanding the shared characteristics such as demographics, buying power, […]
