As an insurance agent, you know that email marketing can provide an incredible ROI (36 to 1). But what makes email marketing so effective, and how can you stand out in your recipient’s inbox? In this article, we’ve broken down the key elements of successful insurance emails – all to provide a list of email […]
Email Marketing in 2022 Here’s what insurance agents can expect to learn from the article: The benefits and ROI of email marketing What to do before sending your first email How to create an effective email campaign Email marketing examples for insurance Ways to improve your email marketing Why Use Email Marketing? Email remains one […]
Whether searching online for a doctor or an insurance agent, online reviews are one of the most powerful determiners for making a buying decision. Consider that about 95 percent of potential customers read reviews before making a purchase, and it’s easy to see how this often untapped resource can generate more leads and more clients. […]
One big reason video is a great marketing strategy: You can connect more personally with your clients when sharing videos versus text content and static images. But as an insurance agent, you may not feel equipped to produce a marketing video. So what should you do first? What are the best methods? What do you […]
Customer Expectations in Insurance Whether you know it as customer service or a customer experience, meeting customer expectations is familiar territory to insurance agents. But the stakes for meeting expectations in a digital world are higher than ever and insurance agencies must rise to the occasion. Online customers can have expectations that may seem over […]
Outbox is the tool in Fuse™ that allows users to review messages queued for automation and, if needed, make additional edits before they are delivered. It gives new users a chance to know exactly what communications are about to go out and add further personalization if needed—so you can ensure you’re delivering the perfect message […]
With a Zapier account, Fuse™ users can now integrate their campaigns with over 3,000 apps that support Zapier. Here are some quick examples of what that means for Fuse™ users: Automatically add campaign subscribers to a Facebook Custom Audience to improve Facebook ad targeting. Integrate with Lob to automatically send custom direct mail to new […]
The NPS® Dashboard in Fuse™ can now drill down on the performance of a specific location or employee, empowering you to better identify performance issues and improve service for your clients. This update backfills the history for all locations and employees to give you the full view of NPS® performance in your agency. Learn more about […]
When building a list of contacts, Fuse™ users can now add rules to exclude contacts meeting specific criteria from being part of a list. For example, if you want to run a cross-sell campaign to all current customers except customers with policies under a specific carrier, you now have that option—making it easier than ever […]
Outbox gives Fuse™ users a chance to review all messages queued for delivery, and if needed, make additional before they are delivered. It gives new users a chance to know exactly what communications are about to go out and if needed, add further personalization, so you can ensure you’re delivering the perfect message for your […]
