How to Generate Leads with an Email Referral Program

September 8, 2020

How to Generate Leads with an Email Referral Program

The secret? Combine Client Data and Automation  Want to hear a disturbing statistic? While 83% of satisfied customers are willing to give a referral, only 29% actually do. Why is that? The answer is simple: Agents don’t ask every satisfied customer to give them a referral. But imagine if they did… It’s not surprising that […]


June 26, 2020

Transitioning from a Captive Agent to an Independent Insurance Agent

What Is a Captive Insurance Agent? A captive agent works for an individual insurance carrier and is paid with commissions or a combination of commissions and salary. The agent may be a full-time employee or an independent contractor. Captive agents have in-depth knowledge of their particular company’s insurance products, but can’t help a client who […]

How to Use Automation to Improve the Client Experience blog article from Agency Revolution

June 23, 2020

How to Use Automation to Improve the Client Experience

It’s true in every field, but perhaps even more so for insurance–it all comes down to the customer’s experience. According to PWC, 86% of buyers are willing to pay more for great customer experience. A Walker study found that 2020 is the first year that customer experience will overtake price and product as a brand’s […]

Insurance Social Media Marketing Tips From the Field blog article from Agency Revolution

June 16, 2020

Insurance Social Media Marketing Tips From the Field

If you’ve been reluctant to jump on the social media bandwagon, some real-world examples and strategies from the field can help you get started. If your agency has any social media presence, you’re most likely looking for tips that can help you reach the next level.  Agency Revolution is dedicated to helping insurance agents and […]

3 Ways to Keep Your Marketing Funnel Flowing

June 2, 2020

3 Ways to Keep Your Marketing Funnel Flowing

You may have heard the term “marketing funnel” before and wondered exactly what it meant. If you could boil down the strategy behind a marketing funnel, it would be this: Turn investigators into leads Turn leads into clients Turn clients into ambassadors These goals prove especially important for insurance agents. Keeping your marketing funnel flowing […]

Is Your Website Branded, Integrated, and SEO'd? Article on Agency Revolution

May 19, 2020

Is Your Website Branded, Integrated, and SEO’d?

After the recent economic downturns, insurance agents everywhere are looking for ways to grow their business. When creating a lead generation strategy, the cornerstone should be a website specially designed to meet insurance agents’ marketing needs.  For a website to meet all of an agency’s marketing needs it must meet three criteria. It must: Define […]

Converting Detractors to Promoters: Harnessing the Power of NPS® blog article on Agency Revolution

May 4, 2020

Converting Detractors to Promoters: Harnessing the Power of NPS®

NPS® is one of the most popular and useful survey methods available, and is considered the gold standard for customer experience metrics. The surveys identify and categorize your clients as “Promoters,” “Detractors,” and “Passives.” Information is gathered by asking your clients to fill out a survey that measures how likely they are to recommend your […]

Leverage Automation to Optimize Operations article from Agency Revolution

April 14, 2020

Leverage Automation to Optimize Operations

You may have heard the term “marketing automation” and wondered what that really meant. It is one thing to talk about it as a concept, but if you were to implement an automated marketing system, what would it look like? What would be the components? Marketing automation is a strategy that leverages technology to magnify […]

Creating a Crisis Recovery Plan for Insurance Agents article by Kirk Faulkner presented by Agency Revolution

March 31, 2020

Creating a Crisis Recovery Plan for Insurance Agents

It’s impossible to know exactly how long the COVID-19 crisis will last. With businesses all over the world in quarantine, for many, the financial future is a big question mark. While it is important to focus on what you can do to help your family and community right now, it is also important to start […]

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