The Digital Marketing Toolkit – How to build a website that attracts insurance consumers

The Digital Marketing Toolkit – How to Build a Website that Attracts Insurance Consumers

We’ve all heard the message: ‘go digital…or die!’ That sounds pretty dire, but, of course, we need to be where the consumer is. And, today’s insurance customer is very comfortable in the digital world: 81% research online before shopping 88% trust online reviews as much as they trust personal recommendations 98.4% check their email daily, […]

Attract New Business

How to Attract Your Ideal Client With a Dynamic Website

The new public face of your insurance agency is your company website. More than your business card, more than your physical storefront, even more than your own appearance, the way your site looks and acts is the way that people will perceive your business. 80% of people judge the credibility of a company based on […]

How to Attract Leads through Social Media

How to Attract Leads Through Social Media

You’ve undoubtedly heard quite a bit about social media and social marketing over the last decade or so. Despite its ubiquitous presence in our lives, generating leads on social media can still seem like a trick that is difficult to master. Many agents who take a swing at social lead generation don’t see the kind […]

9 Insurtech Leaders Predict the Future: What Agents & Brokers Must Do to Fight Back

9 Insurtech Leaders Predict The Future: What Agents & Brokers Must Do Now to Fight Back

The insurtech controversy. Will it hurt agents? Can they survive? Or – best case scenario – will the tsunami of new technology help agents thrive like never before? Clearly, most insurtech is hostile to the agent-broker channel. But, some see a silver lining. (Myself included.) That silver lining looks like this: Agents and brokers who […]

How to use social media to build stronger relationships

How to use Social Media to Build Stronger Relationships

How to use Social Media To Build Stronger Relationships Social Media isn’t about blasting your company’s sales pitch on a social platform. It is a two-way channel where you have the opportunity to build and enrich relationships with your customers and prospects. Why Social Media? Social media platforms continue to grow and we spend more […]

5 ways for insurance agents & brokers to save time & get more done

5 Technologies To Save Time & Get More Done

The agency/broker channel is under plenty of pressure. We all want teams that act like champions. A culture of productivity. Better communication. Less wasted time. But if we just throw that pressure on our team, they’ll push back. And if we just throw it on ourselves, we’ll burn out. These are problems that a lot […]

Bill Hartnett - President of Hartnett Advisors, Microsofts Godfather of Insurance Services

[Transcript] Bill Hartnett – President of Hartnett Advisors

Michael Jans: It is my pleasure to introduce Bill Hartnett. Bill, thank you so much for joining us, how are you today? Bill Hartnett: I’m great Michael, it’s really a pleasure to join you. Thanks for inviting me. Michael: All righty. I will give just a little bit of background for people who don’t know […]

7 neat tricks to automate your agency or brokerage

7 Tricks to Automate Your Agency or Brokerage

1. Automatically send a text message when your customer’s email no longer works Connect’s rich Event Engine allows you to quickly react to changes with your customers. Our Invalid Email campaign automatically detects when a customer email goes bad and alerts your staff so they can contact the customer to fix the email. 2. Alert […]