How do you know if you need marketing automation for your insurance marketing solution? Is it possible that some agencies or brokerages should not invest in marketing automation? After all, if marketing automation can do these things, why not do it today? Automate workflows, so your team gets more done – and touches more […]
When it comes to where you ought to put your marketing dollars, you, of course, want it to come back to you – in multiples: A few dollars in, lots of dollars out. As your content marketing journey evolves, you’ll test and experiment. You’ll discover hidden marketing gems that work for you. When you start, […]
Insurance agencies have a communication problem. The problem isn’t that agents aren’t doing a good job communicating what they want in an effective matter; it’s that they aren’t communicating at all! That infamous study from Deloitte that showed 60% of insurance customers don’t feel like they get any communication or value from their agent after […]
Michael Jans: Clinton Houck, so glad you could join us today. How are you? Clinton Houck: I’m doing great. Appreciate you having me on, Michael. Michael: I’m excited about this in part because I know some of the things that we’re going to be talking about [chuckles]. Why don’t we first start with a little […]
Michael Jans: Ely Kaplansky, thank you so much for joining us today. How are you? Ely Kaplansky: I’m doing great, thank you. Pleasure to be with you. Michael: All right. Ely, we’ve known each other for quite a while. This is in our first rodeo. Obviously, you’ve been at the top of my list as […]
If we could make one point about SEO it would be this: To optimize your site for search engines you need only to optimize it for your ideal client. If you create a website that provides real and specific value that is clearly communicated to those who are searching for what you have to offer, […]
Cross-selling, often referred to as ‘account rounding’, is one of the most powerful ways insurance agents & brokers can not only grow their business, but deepen relationships with existing customers. Despite its many benefits, some agents are nervous to approach customers about purchasing additional policies. If you’re afraid of bugging your customers by reaching out […]
This Spring, we’ve been hard at work sprucing up Connect™ — we hope you’ve noticed things are looking a bit neater! From reorganizing the Sequence Builder, streamlining our login process, and giving you a simple way to neaten up your contacts with a single click, we’re likin’ how things are lookin’ around here. Recently, we’ve set […]
Like all forms of content marketing, sharing helpful videos is a great way to establish yourself as a reliable source of valuable information for your marketplace and give your SEO efforts some extra muscle. Most importantly, videos will continue to provide ROI years after being published. Video content really stands out from the rest of […]
The snow has melted, pollen is in the air, and we’ve been in spring cleaning mode here at Agency Revolution! We were eager to dust off the cobwebs and make some important tools more clear and less cluttered for you. With mop bucket in hand, we’ve tackled some of the features at the very core […]
