In our modern working environment, we are more likely to spend most of our time in front of a computer screen, rather than interacting with a customer directly through the telephone or in person. That means that more and more prospects will find you online. Insurance agents who want to provide high-quality service to their […]
When you’re ready to dive into online advertising for your insurance agency or brokerage, the sheer number of digital marketing tools and online platforms can be overwhelming. Where should you invest your marketing dollars for the greatest ROI? How will you find time to market in all these different places? Do you need to be […]
Regardless of claims that email marketing isn’t what it used to be, most insurance customers still prefer communicating with your agency via email. According to a HubSpot survey, 59% of respondents say marketing emails influence their purchase decisions and 73% of millennials prefer communications from businesses via email. Those two statistics alone should make any […]
How SEO Helps You Reach Your Insurance Target Market Who are the prospects and clients in your insurance target market? If you want to improve your SEO and reach your markets, you need to know who they are first. Marketing to a target audience successfully means understanding the shared characteristics such as demographics, buying power, […]
What Is an Insurance Lead Generation Website? An insurance lead generation website is a portal that attracts, engages, and converts your ideal customers. A modern insurance agency website must include a professional design, engaging content, and other essentials just to get on the board. But it takes targeted SEO to drive more leads and conversions. […]
You invest your resources to drive more traffic to your website, but is your insurance agency’s website pulling its weight? Site visitors want to know about your brand, which niches you serve, and who you are. They want to know these things on their terms, which means publishing informative and interesting SEO-friendly content delivered via […]
An insurance agent’s presence on the Internet has become the backbone of their marketing. Many insurance agents utilize Search Engine Optimization (SEO) to build their customer base, increase their visibility in search results, and improve sales through various techniques. The higher your website ranks in search results, the more traffic it will see. 75% of […]
Goal-Setting for Insurance Agents Can Make 2021 Your Best Year Ever With 2020 officially behind us, it’s safe to say most of us are looking forward to 2021 being less chaotic and more prosperous for the insurance industry—but looking forward without having goals is like driving to a destination without a map. You’ve probably heard […]
Are your social profiles working for you or against you? It is essential for insurance agents to optimize their social profiles. Insurance agents should invest some time and effort in optimizing platforms with a proven track record of success for growing agencies. Adopting a new social platform can also be a powerful strategy. Insurance agents […]
The adoption of marketing automation and artificial intelligence in the insurance industry is lagging among other industries. Strict regulation, outdated business practices, and other factors have made insurance companies slow to adopt marketing automation and other Insurtech. This failure to embrace technology leaves customers under-served and agencies scrambling to compete. In the digital age, insurance […]
