The grand history of the agent-broker channel rests on one inherent strength that’s built into the system. This is a relationship business. We sell the invisible. Nobody opens up the box and feels it, looks at it, touches it. ‘oohs and aahs’ over it. They barely examine the agreement to review the features. (I can’t […]
Michael Jans: Dave Ellis, thank you so much for joining us. How are you? Dave Ellis: I’m doing great, Michael. How are you doing? Michael: Well, I’m doing fine. You know me well enough that I’m just generally happy with the way things are going these days. Dave: Yes, absolutely. Michael: I appreciate you asking. […]
Michael: Greg Williams. Thank you so much for joining us. How are you today? Greg: Terrific, Michael. Happy to be here. Michael: I think to some extent, I do want to dive into your brain to talk about what you’re doing at Acrisure, but I am interviewing Greg, the man. Why don’t we start with […]
We’ve said it before, and we’re going to keep saying it until insurance agents figure it out: social media is an essential part of marketing today. The most effective tactics of yesteryear can no longer be relied on. They’re losing their effectiveness because people’s habits have changed and your audience has migrated. If you want […]
Michael Jans: Lucas Jans, thank you so much for joining us today, and thank you for inviting me to meet with you in the team here in Vietnam. Lucas Jans: Yes, thanks for coming all the way out here and visit us, I’m glad you made the trip. Michael: I am too. I want to […]
Michael: Grant Botma, how are you? Grant: I’m doing well, Michael. Thank you for having me. Michael: Thanks so much for joining us. Grant, I think I’d mentioned that you were nominated to be a guest on our podcast series. I’m pretty sure the person who suggested you was one of the digital marketers of […]
Michael Jans: John Jackson, thanks so much for joining us today John. How are you? John Jackson: I’m doing well, thanks for having me. Michael: You bet. We’re going to cover a few things in our conversation. Clearly, you have a new job in the industry. Essentially 10 years ago, this job just didn’t exist. […]
How do you know if you need marketing automation for your insurance marketing solution? Is it possible that some agencies or brokerages should not invest in marketing automation? After all, if marketing automation can do these things, why not do it today? Automate workflows, so your team gets more done – and touches more […]
When it comes to where you ought to put your marketing dollars, you, of course, want it to come back to you – in multiples: A few dollars in, lots of dollars out. As your content marketing journey evolves, you’ll test and experiment. You’ll discover hidden marketing gems that work for you. When you start, […]
Insurance agencies have a communication problem. The problem isn’t that agents aren’t doing a good job communicating what they want in an effective matter; it’s that they aren’t communicating at all! That infamous study from Deloitte that showed 60% of insurance customers don’t feel like they get any communication or value from their agent after […]
