Insurance Agent Websites: 5 Things Every Site Needs Blog Article from Agency Revolution

March 23, 2021

Insurance Agent Websites: 5 Things Every Site Needs

You invest your resources to drive more traffic to your website, but is your insurance agency’s website pulling its weight? Site visitors want to know about your brand, which niches you serve, and who you are. They want to know these things on their terms, which means publishing informative and interesting SEO-friendly content delivered via […]

5 Ways an Optimized Website Builds an Agency's Brand article from Agency Revolution

March 9, 2021

5 Ways an Optimized Website Builds an Agency’s Brand

An insurance agent’s presence on the Internet has become the backbone of their marketing. Many insurance agents utilize Search Engine Optimization (SEO) to build their customer base, increase their visibility in search results, and improve sales through various techniques.  The higher your website ranks in search results, the more traffic it will see. 75% of […]

How to Set Goals for Your Insurance Agency & What to Measure in the New Year article from Agency Revolution

January 12, 2021

How to Set Goals for Your Insurance Agency & What...

Goal-Setting for Insurance Agents Can Make 2021 Your Best Year Ever With 2020 officially behind us, it’s safe to say most of us are looking forward to 2021 being less chaotic and more prosperous for the insurance industry—but looking forward without having goals is like driving to a destination without a map. You’ve probably heard […]

How Optimizing Your Social Profiles Can Grow Your Agency blog article form Agency Revolution

December 22, 2020

How Optimizing Your Social Profiles Can Grow Your Agency

Are your social profiles working for you or against you? It is essential for insurance agents to optimize their social profiles. Insurance agents should invest some time and effort in optimizing platforms with a proven track record of success for growing agencies. Adopting a new social platform can also be a powerful strategy.  Insurance agents […]

Artificial Intelligence in the Insurance Industry—The Future of Marketing Automation

December 8, 2020

Artificial Intelligence in the Insurance Industry—The Future of Marketing Automation?

The adoption of marketing automation and artificial intelligence in the insurance industry is lagging among other industries. Strict regulation, outdated business practices, and other factors have made insurance companies slow to adopt marketing automation and other Insurtech. This failure to embrace technology leaves customers under-served and agencies scrambling to compete.  In the digital age, insurance […]

Leverage Insurance Marketing Automation to Optimize Operations

November 24, 2020

Drive Leads with an Optimized Customer Journey

You may have heard the term “marketing automation” and wondered what that really meant. It is one thing to talk about it as a concept, but if you were to implement an automated marketing system, what would it look like? What would be the components? Marketing automation is a strategy that leverages technology to magnify […]

How Website Accessibility Helps Grow Your Business

November 10, 2020

How Website Accessibility Helps Grow Your Business

You may already use automation to improve the user experience for prospects and customers visiting your website, but is it enough? Your insurance website should provide the best user experience — regardless of a visitor’s limitations or disabilities.  Creating a user experience that addresses a broad range of needs not only reflects well on your […]

How Email Marketing Automation Helps Insurance Agencies Engage and Grow blog article from Agency Revolution

October 20, 2020

How Email Marketing Automation Helps Insurance Agencies Engage and Grow

Email campaigns are still one of the best marketing tools available for insurance agencies and brokerages. Data shows email marketing continues to be one of the most effective marketing channels. The automation of email marketing for insurance makes this communication medium even more powerful.  When you adopt insurance email marketing automation, you’ll find plenty of […]

How to Generate Leads with an Email Referral Program

September 8, 2020

How to Generate Leads with an Email Referral Program

The secret? Combine Client Data and Automation  Want to hear a disturbing statistic? While 83% of satisfied customers are willing to give a referral, only 29% actually do. Why is that? The answer is simple: Agents don’t ask every satisfied customer to give them a referral. But imagine if they did… It’s not surprising that […]


June 26, 2020

Transitioning from a Captive Agent to an Independent Insurance Agent

What Is a Captive Insurance Agent? A captive agent works for an individual insurance carrier and is paid with commissions or a combination of commissions and salary. The agent may be a full-time employee or an independent contractor. Captive agents have in-depth knowledge of their particular company’s insurance products, but can’t help a client who […]

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