Leverage Insurance Marketing Automation to Optimize Operations

November 24, 2020

Drive Leads with an Optimized Customer Journey

You may have heard the term “marketing automation” and wondered what that really meant. It is one thing to talk about it as a concept, but if you were to implement an automated marketing system, what would it look like? What would be the components? Marketing automation is a strategy that leverages technology to magnify […]

How Website Accessibility Helps Grow Your Business

November 10, 2020

How Website Accessibility Helps Grow Your Business

You may already use automation to improve the user experience for prospects and customers visiting your website, but is it enough? Your insurance website should provide the best user experience — regardless of a visitor’s limitations or disabilities.  Creating a user experience that addresses a broad range of needs not only reflects well on your […]

How Email Marketing Automation Helps Insurance Agencies Engage and Grow blog article from Agency Revolution

October 20, 2020

How Email Marketing Automation Helps Insurance Agencies Engage and Grow

Email campaigns are still one of the best marketing tools available for insurance agencies and brokerages. Data shows email marketing continues to be one of the most effective marketing channels. The automation of email marketing for insurance makes this communication medium even more powerful.  When you adopt insurance email marketing automation, you’ll find plenty of […]

How to Generate Leads with an Email Referral Program

September 8, 2020

How to Generate Leads with an Email Referral Program

The secret? Combine Client Data and Automation  Want to hear a disturbing statistic? While 83% of satisfied customers are willing to give a referral, only 29% actually do. Why is that? The answer is simple: Agents don’t ask every satisfied customer to give them a referral. But imagine if they did… It’s not surprising that […]


June 26, 2020

Transitioning from a Captive Agent to an Independent Insurance Agent

What Is a Captive Insurance Agent? A captive agent works for an individual insurance carrier and is paid with commissions or a combination of commissions and salary. The agent may be a full-time employee or an independent contractor. Captive agents have in-depth knowledge of their particular company’s insurance products, but can’t help a client who […]

6 Ways to Use Automation to Improve Customer Experience blog article from Agency Revolution

June 23, 2020

6 Ways to Use Automation to Improve Customer Experience

How to Create an Automated Customer Engagement System It’s true in every field, but perhaps even more so for insurance–it all comes down to the customer’s experience. According to PWC, 82% of buyers are willing to pay more for a great customer experience. A Walker study found that 2020 would be the first year for […]

Insurance Social Media Marketing Tips From the Field blog article from Agency Revolution

June 16, 2020

Insurance Social Media Marketing Tips From the Field

If you’ve been reluctant to jump on the social media bandwagon, some real-world examples and strategies from the field can help you get started. If your agency has any social media presence, you’re most likely looking for tips that can help you reach the next level.  Agency Revolution is dedicated to helping insurance agents and […]

3 Ways to Keep Your Marketing Funnel Flowing

June 2, 2020

3 Ways to Keep Your Marketing Funnel Flowing

You may have heard the term “marketing funnel” before and wondered exactly what it meant. If you could boil down the strategy behind a marketing funnel, it would be this: Turn investigators into leads Turn leads into clients Turn clients into ambassadors These goals prove especially important for insurance agents. Keeping your marketing funnel flowing […]

Insurance Website Design: Branding, SEO & More blog article on Agency Revolution

May 19, 2020

Insurance Website Design: Branding, SEO & More

4 Keys to Insurance Website Design That Converts Due to the economic downturn, insurance agents everywhere are looking for ways to grow their business. Growth starts with leads, and the cornerstone of your lead generation strategy must be a professional, modern insurance website design that anchors your marketing strategies with a sound foundation. From SEO […]

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