How to Automate Your Independent Agency

July 23, 2019

Automate Your Independent Agency

Jamie focuses on new channels of communication that most agents wouldn’t even consider. He is currently developing his advertising for Snapchat as a new avenue to reach beyond his older audience. In 2011, Jamie decided to “take the leap” and start an agency from scratch. He faced many of the same challenges that other agents […]

A Beginner's Guide to Digital Marketing for Insurance Agents & Brokers article from Agency Revolution

May 21, 2019

A Beginner’s Guide to Digital Marketing for Insurance Agents &...

For a long time, independent insurance agents have been able to rely on traditional marketing tactics to grow their agency. But the industry is changing. Younger prospects need convincing to seek out an agent over the more heavily advertised direct insurance solutions. If you want to attract new prospects and reach a broader audience, digital […]


February 19, 2019

G&N Insurance’s Masterclass in Modern Insurance Marketing

The universe of potential insurance clients is vast – so vast, in the words of G&N Insurance’s Matt Naimoli, that most independent retail insurance agents say, “Oh, my God – the pie is so huge, and I have so much opportunity. I’m just going to go capture it all.”   While a number of agents […]

How to Know It's Time to Automate Your Insurance Marketing Efforts blog article from Agency Revolution

February 12, 2019

How to Know It’s Time to Automate Your Insurance Marketing...

As an insurance agent or broker, you know how hectic a typical workday can be. Staying up-to-date with industry trends, working with clients, and just keeping things going takes up most of your time. You’re busy enough with being an insurance professional, so how can you be expected to be a marketing pro on top […]

Glimpse the Future with Greg Williams

January 22, 2019

Glimpse the Future with Greg Williams

How many times have we wished for a crystal ball so we could see what the future holds for us? And similarly, how many times have we looked back with regret, chastising ourselves for failing to notice the moment when our world began to change? In a recent episode of the Connected Insurance Podcast, our […]

The Core Economics of the Agency System (And Why McKinsey Says It's Unraveling)

December 4, 2018

The Core Economics of the Insurance Agency System (and why...

The grand history of the agent-broker channel rests on one inherent strength that’s built into the system. This is a relationship business. We sell the invisible. Nobody opens up the box and feels it, looks at it, touches it. ‘oohs and aahs’ over it. They barely examine the agreement to review the features. (I can’t […]

6 Killer Secrets to Killing it on Social Media, blog article from Agency Revolution

November 6, 2018

6 Killer Secrets to Killing it on Social Media

We’ve said it before, and we’re going to keep saying it until insurance agents figure it out: social media is an essential part of marketing today. The most effective tactics of yesteryear can no longer be relied on. They’re losing their effectiveness because people’s habits have changed and your audience has migrated. If you want […]

8 Clues That You're Ready for Marketing Automation in Your Agency or Brokerage

October 2, 2018

8 Clues That You’re Ready for Marketing Automation in Your...

  How do you know if you need marketing automation for your insurance marketing solution? Is it possible that some agencies or brokerages should not invest in marketing automation? After all, if marketing automation can do these things, why not do it today? Automate workflows, so your team gets more done – and touches more […]

Want Sky-High ROI? Here are 3 Places to Begin. Article by Agency Revolution.

September 18, 2018

Want Sky-High ROI? Here Are 3 Places to Begin.

When it comes to where you ought to put your marketing dollars, you, of course, want it to come back to you – in multiples: A few dollars in, lots of dollars out. As your content marketing journey evolves, you’ll test and experiment. You’ll discover hidden marketing gems that work for you. When you start, […]

Solving the Insurance Agency's Greatest Problem

September 4, 2018

Solving the Insurance Agency’s Greatest Problem

Insurance agencies have a communication problem. The problem isn’t that agents aren’t doing a good job communicating what they want in an effective matter; it’s that they aren’t communicating at all! That infamous study from Deloitte that showed 60% of insurance customers don’t feel like they get any communication or value from their agent after […]

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