Jamie focuses on new channels of communication that most agents wouldn’t even consider. He is currently developing his advertising for Snapchat as a new avenue to reach beyond his older audience. In 2011, Jamie decided to “take the leap” and start an agency from scratch. He faced many of the same challenges that other agents […]
For a long time, independent insurance agents have been able to rely on traditional marketing tactics to grow their agency. But the industry is changing. Younger prospects need convincing to seek out an agent over the more heavily advertised direct insurance solutions. If you want to attract new prospects and reach a broader audience, digital […]
The universe of potential insurance clients is vast – so vast, in the words of G&N Insurance’s Matt Naimoli, that most independent retail insurance agents say, “Oh, my God – the pie is so huge, and I have so much opportunity. I’m just going to go capture it all.” While a number of agents […]
As an insurance agent or broker, you know how hectic a typical workday can be. Staying up-to-date with industry trends, working with clients, and just keeping things going takes up most of your time. You’re busy enough with being an insurance professional, so how can you be expected to be a marketing pro on top […]
How many times have we wished for a crystal ball so we could see what the future holds for us? And similarly, how many times have we looked back with regret, chastising ourselves for failing to notice the moment when our world began to change? In a recent episode of the Connected Insurance Podcast, our […]
The grand history of the agent-broker channel rests on one inherent strength that’s built into the system. This is a relationship business. We sell the invisible. Nobody opens up the box and feels it, looks at it, touches it. ‘oohs and aahs’ over it. They barely examine the agreement to review the features. (I can’t […]
We’ve said it before, and we’re going to keep saying it until insurance agents figure it out: social media is an essential part of marketing today. The most effective tactics of yesteryear can no longer be relied on. They’re losing their effectiveness because people’s habits have changed and your audience has migrated. If you want […]
How do you know if you need marketing automation for your insurance marketing solution? Is it possible that some agencies or brokerages should not invest in marketing automation? After all, if marketing automation can do these things, why not do it today? Automate workflows, so your team gets more done – and touches more […]
When it comes to where you ought to put your marketing dollars, you, of course, want it to come back to you – in multiples: A few dollars in, lots of dollars out. As your content marketing journey evolves, you’ll test and experiment. You’ll discover hidden marketing gems that work for you. When you start, […]
Insurance agencies have a communication problem. The problem isn’t that agents aren’t doing a good job communicating what they want in an effective matter; it’s that they aren’t communicating at all! That infamous study from Deloitte that showed 60% of insurance customers don’t feel like they get any communication or value from their agent after […]
