The grand history of the agent-broker channel rests on one inherent strength that’s built into the system. This is a relationship business. We sell the invisible. Nobody opens up the box and feels it, looks at it, touches it. ‘oohs and aahs’ over it. They barely examine the agreement to review the features. (I can’t […]
We’ve said it before, and we’re going to keep saying it until insurance agents figure it out: social media is an essential part of marketing today. The most effective tactics of yesteryear can no longer be relied on. They’re losing their effectiveness because people’s habits have changed and your audience has migrated. If you want […]
How do you know if you need marketing automation for your insurance marketing solution? Is it possible that some agencies or brokerages should not invest in marketing automation? After all, if marketing automation can do these things, why not do it today? Automate workflows, so your team gets more done – and touches more […]
When it comes to where you ought to put your marketing dollars, you, of course, want it to come back to you – in multiples: A few dollars in, lots of dollars out. As your content marketing journey evolves, you’ll test and experiment. You’ll discover hidden marketing gems that work for you. When you start, […]
Insurance agencies have a communication problem. The problem isn’t that agents aren’t doing a good job communicating what they want in an effective matter; it’s that they aren’t communicating at all! That infamous study from Deloitte that showed 60% of insurance customers don’t feel like they get any communication or value from their agent after […]
If we could make one point about SEO it would be this: To optimize your site for search engines you need only to optimize it for your ideal client. If you create a website that provides real and specific value that is clearly communicated to those who are searching for what you have to offer, […]
Cross-selling, often referred to as “account rounding“, is one of the most powerful marketing tools for growing your business. It strengthens relationships with existing customers, creates more loyalty, and often leads to more business from referrals Despite its many benefits, too many agents agents are hesitant to cross-sell or upsell additional policies. If you’re afraid […]
This Spring, we’ve been hard at work sprucing up Connect™ — we hope you’ve noticed things are looking a bit neater! From reorganizing the Sequence Builder, streamlining our login process, and giving you a simple way to neaten up your contacts with a single click, we’re likin’ how things are lookin’ around here. Recently, we’ve set […]
Like all forms of content marketing, sharing helpful videos is a great way to establish yourself as a reliable source of valuable information for your marketplace and give your SEO efforts some extra muscle. Most importantly, videos will continue to provide ROI years after being published. Video content really stands out from the rest of […]
The snow has melted, pollen is in the air, and we’ve been in spring cleaning mode here at Agency Revolution! We were eager to dust off the cobwebs and make some important tools more clear and less cluttered for you. With mop bucket in hand, we’ve tackled some of the features at the very core […]
