Ever get baffled or confused about insurance marketing? It’s different than it used to be. That’s because people are different than they used to be. More precisely, their behavior is. Their psychology is the same. But a lot of what they do is very different. Like the way they read. That way they research. The […]
Why We Love Social Media Videos That Create Engagement If you haven’t thought about sharing videos on your social media, you could be missing out on an opportunity to build stronger relationships and engagement. Many times when you think of videos, you probably think of YouTube. While YouTube is also a great platform, using shorter […]
And why most insurance marketers are underutilizing it. Marketers know the biggest challenge today is standing out from all the noise the consumers are bombarded with. Consumers are blasted with advertisements on TV, in person, on the web and definitely in their inbox. Smart insurance marketers know one way to disrupt the noise is to […]
In a turbulent world, intelligence wins. And – good news – you can control how smart you are. IQ is not fixed. If ever there was a time for insurance agents to be smart, it’s now. I’m not talking about being a ‘nerd’ – though, technical skills matter more than ever. I’m talking about the […]
According to Neil Patel, including a video on a landing page can increase conversion by 80%. In fact, at Agency Revolution, we see better conversion rates for our clients that use videos on their quote pages. We Live in a Mobile World It’s easy to see why this trend is so important. As more of […]
How many consumers use the internet? How often? What do they do? It’s almost fruitless to cite statistics. Internet usage grows and morphs so quickly, whatever report we cite will quickly be out of date. 90% of the North American population is connected. Most of those are connected throughout the day. And most of those […]
Have you noticed your insurance office on Google’s Knowledge Panel? The Knowledge Panel offers more than just basic information. You can see hours of operation, photos from Google My Business, as well as photos from users and your website. You can even find out how popular your business is at certain times and days of […]
Want to triple your top line revenue? In five years? Dumb question? Maybe. I know you can do it because I’ve seen plenty of agents and brokers do just that with the right marketing tools and strategy. They’ve taken average insurance agency revenue numbers and turned them into increased revenue and constant growth. By the […]
