The Importance of Community Engagement for Insurance Agencies, blog article from Agency Revolution

January 7, 2020

The Importance of Community Engagement for Insurance Agencies

Would you rather do business with a faceless corporation or a member of your community who understands your needs and will work with you to meet them? The answer seems obvious, and it’s precisely how you want people in your community to feel about doing business with you and your independent agency.  However, it’s not […]

The Independent Insurance Agency SWOT Analysis. Agency Revolution

October 29, 2019

The Independent Insurance Agency SWOT Analysis

It’s common to hear agents asking for shortcuts to top-line revenue acceleration. Years ago, they asked, “Does a letter or a postcard work better?” Today, the questions might be “Should we focus on Instagram or Twitter? Email auto-responders versus broadcast messages? How often should we blog? Which campaigns get the best results?” While these are […]

What is Your Insurance marketing Strategy? Part Two

October 1, 2019

What is Your Insurance Marketing Strategy? Part Two

Competition Among Rivals Consolidation. In the past, five million dollars in annual revenue was a big agency. One of the biggest agencies in the United States had almost a billion dollars in annual revenue. Guess what? They’re getting bigger every year. At some point, they are going to do something innovative. (Listen to my recent […]


August 20, 2019

Chuck Blondino Reveals the Secret of Organic Growth for Independent Agents

One of the most valuable things we do at Agency Revolution is talk with successful agents and industry professionals about their experience and strategies. We learn so much from the super-stars of our field, and we can’t wait to share it with our audience. Recently we sat down with Chuck Blondino, Director of Agency Capabilities […]

The Insurance Consumer has Changed. So What? blog article from Agency Revolution

August 6, 2019

The Insurance Consumer Has Changed. So What?

What difference does that make to the insurance provider? In particular, what difference does it make to the independent agent or broker? First, let’s examine how those consumers have changed. Simply put, we know they’ve changed because they do things they didn’t do a few years ago. In fact, less than a generation ago, they […]


April 30, 2019

Increase Retention and Consolidation with Relationship Marketing Strategies

Relationship marketing is more than just shaking hands and remembering birthdays. It involves a continuing effort to provide a unique and delightsome experience that takes a prospect through their initial engagement with an agent and creates a satisfied client that will continue to be an asset and advocate for years to come. A major aspect […]


April 9, 2019

What Does Marketing Mean in 2019? – Part 2, Electric Edition

Spoiler alert: the rise of smartphones and social media has forever changed the entire landscape of marketing – not to mention commerce, society, and the global economy. Because of digital marketing, it’s easier, and simultaneously harder, for the independent retail insurance agent to find leads, cultivate referrals, and close new business. Gone are the days […]