Would you rather do business with a faceless corporation or a local agency that understands your needs and is a well-regarded member of your community? The answer seems obvious, and it’s precisely why community engagement works so well for your independent agency. It’s not enough to be a community member. You have to be a […]
It’s common to hear agents asking for shortcuts to top-line revenue acceleration. Years ago, they asked, “Does a letter or a postcard work better?” Today, the questions might be “Should we focus on Instagram or Twitter? Email auto-responders versus broadcast messages? How often should we blog? Which campaigns get the best results?” While these are […]
To say that Michael Reilly has experience working with small businesses to get the right coverage is a bit of an exaggeration. For 23 years he has been with Accenture where he is now the Managing Director. Over that time, he has seen the small business market go through some significant changes. The main message […]
Competition Among Rivals Consolidation. In the past, five million dollars in annual revenue was a big agency. One of the biggest agencies in the United States had almost a billion dollars in annual revenue. Guess what? They’re getting bigger every year. At some point, they are going to do something innovative. (Listen to my recent […]
One of the most valuable things we do at Agency Revolution is talk with successful agents and industry professionals about their experience and strategies. We learn so much from the super-stars of our field, and we can’t wait to share it with our audience. Recently we sat down with Chuck Blondino, Director of Agency Capabilities […]
What difference does that make to the insurance provider? In particular, what difference does it make to the independent agent or broker? First, let’s examine how those consumers have changed. Simply put, we know they’ve changed because they do things they didn’t do a few years ago. In fact, less than a generation ago, they […]
Relationship marketing is more than just shaking hands and remembering birthdays. It involves a continuing effort to provide a unique and delightsome experience that takes a prospect through their initial engagement with an agent and creates a satisfied client that will continue to be an asset and advocate for years to come. A major aspect […]
Spoiler alert: the rise of smartphones and social media has forever changed the entire landscape of marketing – not to mention commerce, society, and the global economy. Because of digital marketing, it’s easier, and simultaneously harder, for the independent retail insurance agent to find leads, cultivate referrals, and close new business. Gone are the days […]
2019 has been loaded with some pretty big social media news that insurance agents and brokers need to know about. Read on for the most important updates from the big social platforms, new studies that reveal how consumers use social, and some resources that can help you improve your social media efforts. 1. Google+ Announces […]
The universe of potential insurance clients is vast – so vast, in the words of G&N Insurance’s Matt Naimoli, that most independent retail insurance agents say, “Oh, my God – the pie is so huge, and I have so much opportunity. I’m just going to go capture it all.” While a number of agents […]
