As an insurance agent or broker, you know how hectic a typical workday can be. Staying up-to-date with industry trends, working with clients, and just keeping things going takes up most of your time. You’re busy enough with being an insurance professional, so how can you be expected to be a marketing pro on top […]
How many times have we wished for a crystal ball so we could see what the future holds for us? And similarly, how many times have we looked back with regret, chastising ourselves for failing to notice the moment when our world began to change? In a recent episode of the Connected Insurance Podcast, our […]
The grand history of the agent-broker channel rests on one inherent strength that’s built into the system. This is a relationship business. We sell the invisible. Nobody opens up the box and feels it, looks at it, touches it. ‘oohs and aahs’ over it. They barely examine the agreement to review the features. (I can’t […]
We’ve said it before, and we’re going to keep saying it until insurance agents figure it out: social media is an essential part of marketing today. The most effective tactics of yesteryear can no longer be relied on. They’re losing their effectiveness because people’s habits have changed and your audience has migrated. If you want […]
When it comes to where you ought to put your marketing dollars, you, of course, want it to come back to you – in multiples: A few dollars in, lots of dollars out. As your content marketing journey evolves, you’ll test and experiment. You’ll discover hidden marketing gems that work for you. When you start, […]
Insurance agencies have a communication problem. The problem isn’t that agents aren’t doing a good job communicating what they want in an effective matter; it’s that they aren’t communicating at all! That infamous study from Deloitte that showed 60% of insurance customers don’t feel like they get any communication or value from their agent after […]
Why do people purchase insurance? A crystal clear understanding of this can quickly take your agency to the next level, especially as new digital competitors lust after your customers. But if you don’t understand why people buy — or your team doesn’t — you’re losing sales and attracting unloyal clients. If you really understood the […]
The less your content marketing is about you, the more you’ll get from it People pursue marketing for obvious reasons. They want more. More leads. More sales. More policies per customer. More referrals. More retention. But, your market wants none of that. They don’t show up at the marketing party to hear about what you […]
What are the forces affecting agencies today? And what should agents do about it? Let’s have the courage to analyze it, examine it, poke it, prod it – and see how our channel stands up to the closest scrutiny. (Hint: there’s good news at the end!) First, let’s look at what ‘the five forces’ reveal […]
Imagine this. Your insurance customers don’t love you as much as you think. Or, just imagine they don’t love you as much as you want them to. What does that mean to your bottom line? Maybe you’re not looking for LOVE from your clients. But, you do want LOYALTY. That’s where the money is. Because […]
