The Secret Psychology of Why People Buy Insurance

The Secret Psychology of Why People Buy Insurance

Understanding these three reasons people buy insurance can boost your customer lifetime value by 700% Ever wonder why people buy insurance? A crystal clear understanding of this can quickly take your agency to the next level, especially as new digital competitors lust after your customers. But, if you don’t understand it – or your team doesn’t […]

[Transcript] Robert Hartwig – Director of the Center for Risk and Uncertainty Management, and Clinical Associate Professor at the University of South Carolina, and Immediate Past President of the Insurance Information Institute

Michael: Bob Hartwig, thank you so much for joining us. It’s an honor and privilege to have you with us today. Thank you. Robert: Well, very glad to be here, Michael. There’s a lot going on in this business today. I’m so happy to talk about some of those things with you. Michael: In terms […]

By Agency Revolution | July 28, 2018 |
The Danger of Under-Communicating with Your Insurance Customers: 7 Quick Ways to Know if You're Disappointing Them

The Danger of Under-Communicating With Your Insurance Customers: 7 Quick Ways To Know If You’re Disappointing Them

Imagine this. Your insurance customers don’t love you as much as you think. Or, just imagine they don’t love you as much as you want them to. What does that mean to your bottom line? Maybe you’re not looking for LOVE from your clients. But, you do want LOYALTY. That’s where the money is. Because […]

The New Marketing for Insurance Agents & Brokers

The New Marketing for Insurance Agents & Brokers

The old marketing really is dead. Once upon a golden time, insurance agents had a few reliable marketing tricks in their books. Even if they weren’t exactly powerhouse marketing techniques, they were reliably there. Like the yellow pages. Today, that’s a sad joke. Or hanging out at the Rotary and Chamber. Great for one-on-one. But, […]