Michael: Mike Alexander Junior, thanks so much for joining us. How are you? Mike: Thank you Michael. How are you? Michael: I’m doing great. First, let’s start with the thumbnail sketch. How did you get to where you are? How long have you been in the industry, et cetera. Mike: I started back in the […]
Insurance agencies have a communication problem. The problem isn’t that agents aren’t doing a good job communicating what they want in an effective matter; it’s that they aren’t communicating at all! That infamous study from Deloitte that showed 60% of insurance customers don’t feel like they get any communication or value from their agent after […]
Michael Jans: Clinton Houck, so glad you could join us today. How are you? Clinton Houck: I’m doing great. Appreciate you having me on, Michael. Michael: I’m excited about this in part because I know some of the things that we’re going to be talking about [chuckles]. Why don’t we first start with a little […]
Michael Jans: Mike Albert, thank you so much for joining us. How are you today? Mike Albert: I’m doing well. How are you? Michael: I’m very, very good. Thank you so much. First thing I’ll ask you is for a short thumbnail on your background and what led you to this interesting and important place […]
Michael Jans: All right, so this time I’ve got two guests and I’m going to try to keep this organized so that it doesn’t turn into a circus affair. Josh Morgan and George Wynne, both from the same organization, Keystone. One of the highly respected, some people call them clusters, but we’re not going to […]
Understanding these three reasons people buy insurance can boost your customer lifetime value by 700% Ever wonder why people buy insurance? A crystal clear understanding of this can quickly take your agency to the next level, especially as new digital competitors lust after your customers. But, if you don’t understand it – or your team doesn’t […]
Michael Jans: Ely Kaplansky, thank you so much for joining us today. How are you? Ely Kaplansky: I’m doing great, thank you. Pleasure to be with you. Michael: All right. Ely, we’ve known each other for quite a while. This is in our first rodeo. Obviously, you’ve been at the top of my list as […]
Michael: Bob Hartwig, thank you so much for joining us. It’s an honor and privilege to have you with us today. Thank you. Robert: Well, very glad to be here, Michael. There’s a lot going on in this business today. I’m so happy to talk about some of those things with you. Michael: In terms […]
The less your content marketing is about you, the more you’ll get from it People pursue marketing for obvious reasons. They want more. More leads. More sales. More policies per customer. More referrals. More retention. But, your market wants none of that. They don’t show up at the marketing party to hear about what you […]
What are the forces affecting agencies today? And what should agents do about it? Let’s have the courage to analyze it, examine it, poke it, prod it – and see how our channel stands up to the closest scrutiny. (Hint: there’s good news at the end!) First, let’s look at what ‘the five forces’ reveal […]
