[Transcript] Robert Hartwig – Director of the Center for Risk and Uncertainty Management, and Clinical Associate Professor at the University of South Carolina, and Immediate Past President of the Insurance Information Institute

Michael: Bob Hartwig, thank you so much for joining us. It’s an honor and privilege to have you with us today. Thank you. Robert: Well, very glad to be here, Michael. There’s a lot going on in this business today. I’m so happy to talk about some of those things with you. Michael: In terms […]

Why Agents & Brokers Must Plan Their Content Around Their Customers, Not Themselves

Why Agents & Brokers Must Plan Their Content Marketing Around Their Customers, Not Themselves

The less your content marketing is about you, the more you’ll get from it People pursue marketing for obvious reasons. They want more. More leads. More sales. More policies per customer. More referrals. More retention. But, your market wants none of that. They don’t show up at the marketing party to hear about what you […]

5 Monster Reasons Brokers Must Get Caught Up With Their Own Customers Fast

What are the forces affecting agencies today? And what should agents do about it? Let’s have the courage to analyze it, examine it, poke it, prod it – and see how our channel stands up to the closest scrutiny. (Hint: there’s good news at the end!) First, let’s look at what ‘the five forces’ reveal […]

The Danger of Under-Communicating With Your Insurance Customers: 7 Quick Ways To Know If You’re Disappointing Them

Imagine this. Your insurance customers don’t love you as much as you think. Or, just imagine they don’t love you as much as you want them to. What does that mean to your bottom line? Maybe you’re not looking for LOVE from your clients. But, you do want LOYALTY. That’s where the money is. Because […]

The New Marketing for Insurance Agents & Brokers

The old marketing really is dead. Once upon a golden time, insurance agents had a few reliable marketing tricks in their books. Even if they weren’t exactly powerhouse marketing techniques, they were reliably there. Like the yellow pages. Today, that’s a sad joke. Or hanging out at the Rotary and Chamber. Great for one-on-one. But, […]

The Secret to Shattering Growth Records for Insurance Agencies & Brokerages

Business journals bedazzle us these days with stories of ‘unicorns.’ Startups you never heard of suddenly skyrocket at 10X growth rates. Many are software companies, but not all. While they may not be software companies, they very likely use software as a critical element of their value proposition. But it’s not likely you’ll see the […]

The Millennial Generation: The Largest Consumer Class and Supplier of Agency Employees

The Millennial Generation: Largest Consumer Class & Supplier of Agency Employees

This is an excerpt from the 2018 State of the Insurance Industry Report by Michael Jans: The Death of the Old School Agency: The rise of the new marketing masters. To download the full report, click here. The average agency principal with 20% or more equity is 55 years old At 17%, the average age […]

The Progressive and Impending Rise of Competitve Insurance Channels

The Progressive and Impending Rise of Competitive Insurance Channels.

This is an excerpt from the 2018 State of the Insurance Industry Report by Michael Jans: The Death of the Old School Agency: The rise of the new marketing masters. To download the full report, click here. The agency channel doesn’t act in a vacuum. Once upon a time, it did. The agency channel was […]

Death of the Old School Agency

This is an excerpt from the 2018 State of the Insurance Industry Report by Michael Jans: The Death of the Old School Agency: The rise of the new marketing masters. To download the full report, click here. The rumble of change is afoot. But, change isn’t new to the retail insurance insurance agent. After all, […]

The Modern Insurance Consumer Is Radically Different: Here’s How to Get 7 Times the Lifetime Value from Them

The insurance consumer has changed. So what? What difference does that make to the insurance provider? In particular, what difference does it make to the independent agent or broker? First, let’s examine how those consumers have changed. Simply put, we know they’ve changed because they do things they didn’t do a few years ago. In […]

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