This is an excerpt from the 2018 State of the Insurance Industry Report by Michael Jans: The Death of the Old School Agency: The rise of the new marketing masters. To download the full report, click here. The rumble of change is afoot. But, change isn’t new to the retail insurance insurance agent. After all, […]
The insurance consumer has changed. So what? What difference does that make to the insurance provider? In particular, what difference does it make to the independent agent or broker? First, let’s examine how those consumers have changed. Simply put, we know they’ve changed because they do things they didn’t do a few years ago. In […]
As the Millennial generation makes strides in the workforce and begins to gather their nest egg, it is exceptionally important for insurance agents & brokers to adjust their marketing strategies to speak to this up-and-coming demographic. This is easier said than done, however. Millennials were born between 1982 and 2003, growing up in an age […]
It’s time to poke the bear When it comes to maintaining ongoing communications with their customers, many independent insurance agents and brokers are as reticent to start sending out emails as they would be to poke a sleeping bear. “They’re already customers,” they think. “If I email them, they might remember they’re paying for insurance, […]
This excerpt is part 2 of 3 from the new ebook from Agency Revolution – The Digital Marketing Toolkit for Insurance Agents & Brokers. Get a copy of the full toolkit today, and discover even more great tips and tricks that will help you become a digital insurance marketing expert by downloading the ebook today. […]
Connect™ gives you the power to get in your contacts’ inboxes and mailboxes with emails and postcards. Now, we’re giving you the tools to get your message across on the most ubiquitous platform there is: the cell phone. Get your message on their screens… We’re willing to bet you know exactly where your […]
Here at Agency Revolution, hosting our annual Connect conference is one of our favorite things we do all year. We love the opportunity to get together with clients and insurance professionals, share messages from insurance marketing experts and world-class speakers and meet together in focused workshops. But this year we are excited for another reason: […]
7 Reasons Why ‘Old Marketing’ is Damaging Your Business (Part 1 of 7) Everything is different. Consumers made it that way. The way they consume information is different. The way they research information is different. The way they communicate is different. The way they shop is different. And you could argue, technology made them that […]
A friend of mine noted that since the county put lane barriers on highway 97, it changed the pattern of deer migration. He’s a hunter. So he adjusted the pattern of his annual hunting expedition. Darn. He had a good thing going. He used to go where his dad and uncle hunted. Year after year […]
The insurtech controversy. Will it hurt agents? Can they survive? Or – best case scenario – will the tsunami of new technology help agents thrive like never before? Clearly, most insurtech is hostile to the agent-broker channel. But, some see a silver lining. (Myself included.) That silver lining looks like this: Agents and brokers who […]
