New School Marketing for Insurance Agents & Brokers article from Agency Revolution

May 29, 2018

New School Marketing for Insurance Agents & Brokers

Search Engine Journal, June 2019 Creating content that engages your audience means more than just posting the same old information. Insurance brokers and agents must leave superficial content behind in favor of a good mix of original, curated, and canned content. By that we mean a selection of insurance focused blogs, articles, and videos that […]

The Secret to Shattering Growth Records for Insurance Agencies & Brokerages

May 15, 2018

The Secret to Shattering Growth Records for Insurance Agencies & Brokerages

Business journals bedazzle us these days with stories of ‘unicorns.’ Startups you never heard of suddenly skyrocket at 10X growth rates. Many are software companies, but not all. While they may not be software companies, they very likely use software as a critical element of their value proposition. But it’s not likely you’ll see the […]

Death of the Old School Agency

April 10, 2018

Death of the Old School Agency

This is an excerpt from the 2018 State of the Insurance Industry Report by Michael Jans: The Death of the Old School Agency: The rise of the new marketing masters. To download the full report, click here. The rumble of change is afoot. But, change isn’t new to the retail insurance insurance agent. After all, […]

Use Content Marketing to Appeal to Millennials

February 20, 2018

Use Content Marketing to Appeal to Millennials

As the Millennial generation makes strides in the workforce and begins to gather their nest egg, it is exceptionally important for insurance agents & brokers to adjust their marketing strategies to speak to this up-and-coming demographic. This is easier said than done, however. Millennials were born between 1982 and 2003, growing up in an age […]

4 Ways Insurance Agents & Brokers can Keep Communications Going with Clients

December 5, 2017

4 ways insurance agents can keep communications going with clients

It’s time to poke the bear When it comes to maintaining ongoing communications with their customers, many independent insurance agents and brokers are as reticent to start sending out emails as they would be to poke a sleeping bear. “They’re already customers,” they think. “If I email them, they might remember they’re paying for insurance, […]