7 Reasons Why ‘Old Marketing’ is Damaging Your Business (Part 1 of 7) Everything is different. Consumers made it that way. The way they consume information is different. The way they research information is different. The way they communicate is different. The way they shop is different. And you could argue, technology made them that […]
A friend of mine noted that since the county put lane barriers on highway 97, it changed the pattern of deer migration. He’s a hunter. So he adjusted the pattern of his annual hunting expedition. Darn. He had a good thing going. He used to go where his dad and uncle hunted. Year after year […]
The insurtech controversy. Will it hurt agents? Can they survive? Or – best case scenario – will the tsunami of new technology help agents thrive like never before? Clearly, most insurtech is hostile to the agent-broker channel. But, some see a silver lining. (Myself included.) That silver lining looks like this: Agents and brokers who […]
These tips will show you how long-tail keywords are going to help you rank higher. Every insurance office wants to be on the first page of the Google Search Results. We get asked all the time, “How do I get a better ranking?” and “Why am I not on the first page of Google?” […]
Why is Mobile Optimization of Your Website So Important? Do you know anyone without a smartphone? My aunt just upgraded to a smartphone, so my answer is now no. Today, most everyone has a smartphone with them, constantly communicating and looking for information. How much is the World Changing? According to Google, mobile is changing […]
Insurance is a relationship business, right? After all, who’s more likely to be a better customer? Someone who doesn’t know you. Someone who feels they know you, can count on you and appreciate the value you’ve given. When you put it that way, it’s obvious: It’s the person who feels they have a relationship with […]
Here is a simple 4 Step business exercise to guide your agency or brokerage through the most reliable growth strategy. I’ve used this system with hundreds of clients throughout North America. The general reaction has been, “Oh! Now that I look at it that way, this is way easier than what I was doing before.” […]
Many insurance agency owners fret continuously about how to grow their business. What is more important: acquiring new leads, converting those leads into customers or retaining the customer base you already have. The simple answer is all three aspects are equally important. In order to grow, your business has to be adding new customers. At […]
Why We Love Social Media Videos That Create Engagement If you haven’t thought about sharing videos on your social media, you could be missing out on an opportunity to build stronger relationships and engagement. Many times when you think of videos, you probably think of YouTube. While YouTube is also a great platform, using shorter […]
In a turbulent world, intelligence wins. And – good news – you can control how smart you are. IQ is not fixed. If ever there was a time for insurance agents to be smart, it’s now. I’m not talking about being a ‘nerd’ – though, technical skills matter more than ever. I’m talking about the […]
