Why 'Old Marketing' is Damaging Your Business

September 5, 2017

The New Marketing for Insurance Agents & Brokers

7 Reasons Why ‘Old Marketing’ is Damaging Your Business (Part 1 of 7) Everything is different. Consumers made it that way. The way they consume information is different. The way they research information is different. The way they communicate is different. The way they shop is different. And you could argue, technology made them that […]

The 5 Most Important Decisions Agency Owners Must Make Today

August 22, 2017

The 5 Most Important Decisions Agency Owners Must Make Today

A friend of mine noted that since the county put lane barriers on highway 97, it changed the pattern of deer migration. He’s a hunter. So he adjusted the pattern of his annual hunting expedition. Darn. He had a good thing going. He used to go where his dad and uncle hunted. Year after year […]

9 Insurtech Leaders Predict the Future: What Agents & Brokers Must Do to Fight Back

August 1, 2017

9 Insurtech Leaders Predict The Future: What Agents & Brokers...

The insurtech controversy. Will it hurt agents? Can they survive? Or – best case scenario – will the tsunami of new technology help agents thrive like never before? Clearly, most insurtech is hostile to the agent-broker channel. But, some see a silver lining. (Myself included.) That silver lining looks like this: Agents and brokers who […]

The importance of optimizing your insurance website for mobile visitors

May 16, 2017

The Importance of Optimizing Your Insurance Website for Mobile Visitors

Why is Mobile Optimization of Your Website So Important? Do you know anyone without a smartphone? My aunt just upgraded to a smartphone, so my answer is now no. Today, most everyone has a smartphone with them, constantly communicating and looking for information. How much is the World Changing? According to Google, mobile is changing […]

How to get a steady stream of perfect insurance clients

May 9, 2017

How to Find Insurance Clients with the Greatest Customer Lifetime...

Insurance is a relationship business, right? After all, who’s more likely to be a better customer? Someone who doesn’t know you. Someone who feels they know you, can count on you and appreciate the value you’ve given. When you put it that way, it’s obvious: It’s the person who feels they have a relationship with […]

4 Steps to fast reliable growth for insurance agents & brokers

April 25, 2017

4 Steps to Fast, Reliable Growth for Insurance Agents &...

Here is a simple 4 Step business exercise to guide your agency or brokerage through the most reliable growth strategy. I’ve used this system with hundreds of clients throughout North America. The general reaction has been, “Oh! Now that I look at it that way, this is way easier than what I was doing before.” […]

5 Unique Ways to Retain and Grow Your Customer Base

April 18, 2017

5 unique ways to retain and grow your customer base

Many insurance agency owners fret continuously about how to grow their business.  What is more important:  acquiring new leads, converting those leads into customers or retaining the customer base you already have.  The simple answer is all three aspects are equally important.  In order to grow, your business has to be adding new customers.  At […]

How Insurance Agents & Brokers Use Social Media Videos to Create Engagement

March 21, 2017

How Insurance Agents & Brokers Use Social Media Videos to...

Why We Love Social Media Videos That Create Engagement If you haven’t thought about sharing videos on your social media, you could be missing out on an opportunity to build stronger relationships and engagement. Many times when you think of videos, you probably think of YouTube. While YouTube is also a great platform, using shorter […]

March 7, 2017

How to Be the Smartest Insurance Agent in Your Marketplace...

In a turbulent world, intelligence wins. And – good news – you can control how smart you are. IQ is not fixed. If ever there was a time for insurance agents to be smart, it’s now. I’m not talking about being a ‘nerd’ – though, technical skills matter more than ever. I’m talking about the […]

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