New Insurance Agent Marketing Ideas Creating content that engages your audience means more than just posting the same old information. Insurance brokers and agents must leave superficial content behind in favor of a good mix of original, curated, and canned content. By that we mean a selection of insurance focused blogs, articles, and videos that […]
Like all forms of content marketing, sharing helpful videos is a great way to establish yourself as a reliable source of valuable information for your marketplace and give your SEO efforts some extra muscle. Most importantly, videos will continue to provide ROI years after being published. Video content really stands out from the rest of […]
The snow has melted, pollen is in the air, and we’ve been in spring cleaning mode here at Agency Revolution! We were eager to dust off the cobwebs and make some important tools more clear and less cluttered for you. With mop bucket in hand, we’ve tackled some of the features at the very core […]
Business journals bedazzle us these days with stories of ‘unicorns.’ Startups you never heard of suddenly skyrocket at 10X growth rates. Many are software companies, but not all. While they may not be software companies, they very likely use software as a critical element of their value proposition. But it’s not likely you’ll see the […]
This is an excerpt from the 2018 State of the Insurance Industry Report by Michael Jans: The Death of the Old School Agency: The rise of the new marketing masters. To download the full report, click here. The average agency principal with 20% or more equity is 55 years old At 17%, the average age […]
When creating a new piece of content, there is a lot to consider. We pulled some of the best writing from our blogs on content creation and put together this monster of a post: Content Creation 101. This will have all of the information you need to create a really stellar piece of content, get […]
This is an excerpt from the 2018 State of the Insurance Industry Report by Michael Jans: The Death of the Old School Agency: The rise of the new marketing masters. To download the full report, click here. The agency channel doesn’t act in a vacuum. Once upon a time, it did. The agency channel was […]
Where’s the big money in insurance? For agents & brokers, it may be easier to find than you think it is. Let’s take a $5 Million agency or brokerage. Suppose they have 10,000 clients. Now, let’s assume they have an 86% retention rate. We have to make up the loss by adding 14% in new […]
This is an excerpt from the 2018 State of the Insurance Industry Report by Michael Jans: The Death of the Old School Agency: The rise of the new marketing masters. To download the full report, click here. The rumble of change is afoot. But, change isn’t new to the retail insurance insurance agent. After all, […]
Referrals are one important channel of a personalized marketing plan. Here is a list of ways you can improve the process through which you receive referrals to your insurance agency or brokerage. I invite you to read through the list below and ask yourself how you are doing in the various areas I have highlighted […]
