Branding is too often thought of as simply the design that accompanies your business assets like websites and business cards In reality, it is so much more than that. The core of your brand is defined by the way that your service offering fits into the lives of your clients. The way to establish that […]
Once you have gone through the steps of defining who your ideal client is… Along with clarifying your own areas of expertise, the next critical step is coming up with a powerful slogan for your business. Here are three important aspects essential for creating a slogan that will raise visibility, increase credibility and consistently attract […]
This excerpt is part 3 of 3 from the new ebook from Agency Revolution – The Digital Marketing Toolkit for Insurance Agents & Brokers. Get a copy of the full toolkit today, and discover even more great tips and tricks that will help you become a digital insurance marketing expert by downloading the ebook today. […]
This excerpt is part 2 of 3 from the new ebook from Agency Revolution – The Digital Marketing Toolkit for Insurance Agents & Brokers. Get a copy of the full toolkit today, and discover even more great tips and tricks that will help you become a digital insurance marketing expert by downloading the ebook today. […]
Fuse™ gives you the power to get in your contacts’ inboxes and mailboxes with emails and postcards. Our automated texting solution offers insurance marketing SMS to get your message across on the most ubiquitous platform there is: the cell phone. With Fuse™, you’ll find seamless integration with most agency management systems to make personalized and […]
We’ve all heard the message: ‘go digital…or die!’ That sounds pretty dire, but, of course, we need to be where the consumer is. And, today’s insurance customer is very comfortable in the digital world: 81% research online before shopping 88% trust online reviews as much as they trust personal recommendations 98.4% check their email daily, […]
There’s a mistake I see many insurance professionals making in the name of attracting more business, and it holds their business back and keeps them playing small. What is that mistake? Not defining their target client or choosing a niche. I often hear agents & brokers shy away from choosing a specific niche because they’re […]
We designed Connect™ to transform your agency management system into a communication tool. This summer, we spent some time discussing how we can give you more insight into how that integration is working for you every time you log in. Like a car dashboard, this new perspective will help you determine the health of your […]
The new public face of your insurance agency is your company website. More than your business card, more than your physical storefront, even more than your own appearance, the way your site looks and acts is the way that people will perceive your business. 80% of people judge the credibility of a company based on […]
When is the last time you saw an email stuck to someone’s refrigerator? What about the last time you ignored an email in your inbox? If you’re looking for a great way to really get your clients’ attention, sometimes another email isn’t the best approach. When getting out of their inbox and onto their fridge […]
