You’ve undoubtedly heard quite a bit about social media and social marketing over the last decade or so. Despite its ubiquitous presence in our lives, generating leads on social media can still seem like a trick that is difficult to master. Many agents who take a swing at social lead generation don’t see the kind […]
There is no lead more powerful than one gained through a referral. According to the National Association of Professional Agents (NAPA) 82% of consumers trust referrals from people they know. New business through referrals can be your most powerful tool for growing your agency. Seventy percent of consumers trust branded websites, 61% trust brand sponsorships, […]
Over the past 10 + years in the insurance industry I have been accused of being good – if not great – at many things. Relationships, Speaking, Selling, Marketing just to name a few. But I think the one I’m most proud of is being really great at poor spelling and grammar. Actually good thing […]
Do you know whether or not you are highly visible in your marketplace? Many of my clients can get focused on servicing their existing clients and as a result forget or don’t have time to connect with their ideal client networks. This may not seem to be a pressing issue when you have plenty of […]
7 Reasons Why ‘Old Marketing’ is Damaging Your Business (Part 1 of 7) Everything is different. Consumers made it that way. The way they consume information is different. The way they research information is different. The way they communicate is different. The way they shop is different. And you could argue, technology made them that […]
They say a blog post should be at least 1500 words. Good news I’m going to save you some reading this time around. This particular insurance marketing concept won’t take that many words and to be honest this isn’t just an insurance marketing concept. When’s the last time you went to a pay phone, a […]
A friend of mine noted that since the county put lane barriers on highway 97, it changed the pattern of deer migration. He’s a hunter. So he adjusted the pattern of his annual hunting expedition. Darn. He had a good thing going. He used to go where his dad and uncle hunted. Year after year […]
FMG Suite, the leading marketing software solution for financial advisors, announces the recent acquisition of Agency Revolution, the company responsible for Connect, the premier automated client communication software for insurance agents and brokers. By combining resources, FMG Suite and Agency Revolution will now be the leading software solution for automated marketing in two service verticals. […]
Imagine this. You’re pursuing a deeper relationship. With a date, for example. You know you have to communicate. In today’s world, a reliable flow of texts, emails, phone calls need to issue forth from your technology to the object of your desire. But it’s not just the frequency of communication that matters. What, ultimately will […]
What’s the vision you have of your insurance business? In the ideal world, what does your end game look like? In order to answer these questions, and more related to your business’ growth, strategic planning is critical to staying on track and reaching your goals. Branding The most crucial aspect of branding and the vision […]
