Death of the Old School Agency

April 10, 2018

Death of the Old School Agency

This is an excerpt from the 2018 State of the Insurance Industry Report by Michael Jans: The Death of the Old School Agency: The rise of the new marketing masters. To download the full report, click here. The rumble of change is afoot. But, change isn’t new to the retail insurance insurance agent. After all, […]

7 Steps to an Effective Referral Attraction Process

April 3, 2018

7 Steps to an Effective Referral Attraction Process

Referrals are one important channel of a personalized marketing plan. Here is a list of ways you can improve the process through which you receive referrals to your insurance agency or brokerage. I invite you to read through the list below and ask yourself how you are doing in the various areas I have highlighted […]

The Insurance Agent & Broker's Guide to Leveraging Gated Content

March 27, 2018

The Insurance Agent & Broker’s Guide to Leveraging Gated Content

Agents & brokers simply have not mastered this powerful relationship building technique Agency Revolution has spent over 20 years working with the independent insurance channel – providing education, tools, services, and of course, studying the industry itself. In that time we’ve seen digital marketing completely change the game. The independent channel has been slow to […]

The Modern Insurance Consumer is Radically Different: Here's How to Get 7 Times the Lifetime Value From Them

March 20, 2018

The Modern Insurance Consumer Is Radically Different: Here’s How to...

The insurance consumer has changed. So what? What difference does that make to the insurance provider? In particular, what difference does it make to the independent agent or broker? First, let’s examine how those consumers have changed. Simply put, we know they’ve changed because they do things they didn’t do a few years ago. In […]

4 Steps to Making Your Referral Rewards Program Successful for Your Insurance Agency

March 13, 2018

4 Steps to Making Your Referral Rewards Program Successful

Of course referrals are great – but how do you get them? We all know how important a good referral program is to the success of independent insurance agencies & brokerages today. But maybe you’re not sure how to get started building the right referral rewards program for your insurance agency or brokerage. Have no […]

Are you uncertain how to generate more insurance leads?

March 6, 2018

Uncertain How to Generate New Leads?

Oftentimes insurance agents & brokers find themselves knowing they need to generate new leads but are uncertain about how to do it. Do you feel confident in your ability to generate new leads? If so, are you 100% satisfied with the number of new prospects your agency or brokerage is attracting? Or do you feel […]

Use Content Marketing to Appeal to Millennials

February 20, 2018

Use Content Marketing to Appeal to Millennials

As the Millennial generation makes strides in the workforce and begins to gather their nest egg, it is exceptionally important for insurance agents & brokers to adjust their marketing strategies to speak to this up-and-coming demographic. This is easier said than done, however. Millennials were born between 1982 and 2003, growing up in an age […]

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