Why is Mobile Optimization of Your Website So Important? Do you know anyone without a smartphone? My aunt just upgraded to a smartphone, so my answer is now no. Today, most everyone has a smartphone with them, constantly communicating and looking for information. How much is the World Changing? According to Google, mobile is changing […]
Michael Jans: Hello, everybody. This is Michael Jans with Agency Revolution. We make it easy to automate your systems, engage your customers and to grow your agency or brokerage. I want to welcome you to this episode of the connected insurance podcast where we examine the trends, innovations, challenges and solutions to the biggest problems […]
Insurance is a relationship business, right? After all, who’s more likely to be a better customer? Someone who doesn’t know you. Someone who feels they know you, can count on you and appreciate the value you’ve given. When you put it that way, it’s obvious: It’s the person who feels they have a relationship with […]
Digital marketing is a vital part of your business, and email lists are still considered the top marketing tool for small businesses. With the insurance industry being so competitive, email is one of the best ways to increase engagement and drive website traffic. How Email Marketing for Insurance Agents Drives Traffic Email can bring more […]
Here is a simple 4 Step business exercise to guide your agency or brokerage through the most reliable growth strategy. I’ve used this system with hundreds of clients throughout North America. The general reaction has been, “Oh! Now that I look at it that way, this is way easier than what I was doing before.” […]
Many insurance agency owners fret continuously about how to grow their business. What is more important: acquiring new leads, converting those leads into customers or retaining the customer base you already have. The simple answer is all three aspects are equally important. In order to grow, your business has to be adding new customers. At […]
Marketing Automation for Insurance Agents and Brokers You won’t find an issue of an insurance trade magazine these days without at least one author exhorting readers to “go digital.” Or sometimes it’s “go digital or die.” Likewise, carriers are pushing, cajoling and needling their agency force to adopt digital technologies. For good reason. Today’s consumer […]
Ever get baffled or confused about insurance marketing? It’s different than it used to be. That’s because people are different than they used to be. More precisely, their behavior is. Their psychology is the same. But a lot of what they do is very different. Like the way they read. That way they research. The […]
Agents and brokers have every reason to love referrals so much. Unfortunately, most insurance marketers do it the wrong way. Here are 5 Quick Tips To Get More Referrals. Why do insurance agents and brokers love referrals so much as part of their marketing strategy? That’s easy: Cheap, cheap, cheap customer acquisition cost. Done well, […]
Why We Love Social Media Videos That Create Engagement If you haven’t thought about sharing videos on your social media, you could be missing out on an opportunity to build stronger relationships and engagement. Many times when you think of videos, you probably think of YouTube. While YouTube is also a great platform, using shorter […]
