Automating Lead Nurturing for Insurance Agencies blog article from Agency Revolution

August 11, 2020

Automating Lead Nurturing for Insurance Agencies

The insurance industry has always been built on relationships. This won’t change anytime soon. How we build and maintain those relationships, however, has changed significantly in recent years. In digital marketing, we call this lead nurturing. The benefits of designing and automating a lead nurturing plan are considerable. Statistics show that companies with a mature […]

August 6, 2020

Marketing Coach Eases Transition to Independence

How a fully-loaded digital hub and expert marketing guidance elevated this newly independent agency Lofton Wells Insurance, a Tennessee-based former Nationwide Exclusive agency has served customers across the south for more than 30 years. As the agency prepared for their transition to independence, upgrading the website and establishing digital marketing capabilities were essential first steps. […]

July 29, 2020

Agency Revolution Provides Independent Agencies an Affordable Client Engagement Solution

Spark™ by Agency Revolution puts communication and reputation management within reach of independent insurance agencies July 29, 2020, San Diego, CA – Agency Revolution, a leader in insuretech marketing solutions, today announced that it has released Spark™, a new client engagement solution for independent insurance agencies. The offering includes the core tools needed for communication […]

Five Great Ways to Attract Leads Through Social Media article from Agency Revolution

July 28, 2020

Five Great Ways to Attract Leads Through Social Media

Social media for independent insurance agencies is an important part of digital marketing today. However, the hallmarks of great social activity still elude many insurance agents. Here are five proven ways to breathe new life into your social media efforts to attract more insurance consumers to your insurance agency.  1. Study your audience Before you […]

July 15, 2020

Flexible Integration Proves Critical

Marketing automation integrates with HawkSoft management system to close half of all sales calls Independent insurance agency All Lines Insurance returned to Agency Revolution seeking to enhance its digital presence and leverage the wealth of data in its agency management system. Impressed with how seamless it was to integrate with HawkSoft, the team quickly spun […]

Top 5 Marketing Ideas for Insurance Agents article from Agency Revolution

July 7, 2020

Top 5 Marketing Ideas for Insurance Agents

It’s tempting to chase the “latest and greatest” digital marketing tools to keep your brand relevant, but if you’re not using foundational marketing tools to their full potential, you’re wasting time and money. From websites that drive traffic to an engaging social media presence, you must have solid fundamentals in place to create a progressive […]

June 26, 2020

Transitioning from a Captive Agent to an Independent Insurance Agent

What Is a Captive Insurance Agent? A captive agent works for an individual insurance carrier and is paid with commissions or a combination of commissions and salary. The agent may be a full-time employee or an independent contractor. Captive agents have in-depth knowledge of their particular company’s insurance products, but can’t help a client who […]

June 25, 2020

Attract and Convert Leads While Keeping Clients Happy

How Columbia Insurance & Wealth Management Grows Its Agency Columbia Insurance & Wealth Management has 15,000 commercial and personal lines policies in force. In 2017, the agency set out to improve client communications and smooth the onboarding process for new clients from mergers and acquisitions. Columbia chose Agency Revolution’s website marketing package, Attract™, noting that […]

How to Use Automation to Improve the Client Experience blog article from Agency Revolution

June 23, 2020

How to Use Automation to Improve the Client Experience

It’s true in every field, but perhaps even more so for insurance–it all comes down to the customer’s experience. According to PWC, 86% of buyers are willing to pay more for great customer experience. A Walker study found that 2020 is the first year that customer experience will overtake price and product as a brand’s […]

Insurance Social Media Marketing Tips From the Field blog article from Agency Revolution

June 16, 2020

Insurance Social Media Marketing Tips From the Field

If you’ve been reluctant to jump on the social media bandwagon, some real-world examples and strategies from the field can help you get started. If your agency has any social media presence, you’re most likely looking for tips that can help you reach the next level.  Agency Revolution is dedicated to helping insurance agents and […]

Replay: Becoming an Independent Agency