The adoption of marketing automation and artificial intelligence in the insurance industry is lagging among other industries. Strict regulation, outdated business practices, and other factors have made insurance companies slow to adopt marketing automation and other Insurtech. This failure to embrace technology leaves customers under-served and agencies scrambling to compete. In the digital age, insurance […]
You may have heard the term “marketing automation” and wondered what that really meant. It is one thing to talk about it as a concept, but if you were to implement an automated marketing system, what would it look like? What would be the components? Marketing automation is a strategy that leverages technology to magnify […]
You may already use automation to improve the user experience for prospects and customers visiting your website, but is it enough? Your insurance website should provide the best user experience — regardless of a visitor’s limitations or disabilities. Creating a user experience that addresses a broad range of needs not only reflects well on your […]
As a successful modern insurance agent, you know that quality copy is the foundation of your online presence. It describes your services, differentiates you from competitors, and communicates your personality in a way that makes you easy to find through search engines. Whatever your writing skill, it is essential not to try and write all […]
Email campaigns are still one of the best pound-for-pound marketing tools out there for insurance agencies and brokerages. Data shows email marketing continues to be the most effective marketing channel — better than SEO and social media. When you adopt insurance email marketing automation, you’ll find plenty of opportunities to engage prospects and customers. From […]
You hear it all the time: Insurance agents who want to compete in today’s market need to adopt technological solutions to help them find, convert, and retain clients. The problem is you didn’t become an insurance agent to spend all your time managing different technology solutions. Your first priority is to your clients. Anything that […]
The secret? Combine Client Data and Automation Want to hear a disturbing statistic? While 83% of satisfied customers are willing to give a referral, only 29% actually do. Why is that? The answer is simple: Agents don’t ask every satisfied customer to give them a referral. But imagine if they did… It’s not surprising that […]
When it comes to adopting a marketing solution, many insurance agents know that it is important but don’t know how much effort it will take to maintain. A good marketing solution needs to work for the long term. Short sprints of marketing may seem like they are beneficial but it is the long-term solutions and […]
The insurance industry has always been built on relationships. This won’t change anytime soon. How we build and maintain those relationships, however, has changed significantly in recent years. In digital marketing, we call this lead nurturing. The benefits of designing and automating a lead nurturing plan are considerable. Statistics show that companies with a mature […]
How a fully-loaded digital hub and expert marketing guidance elevated this newly independent agency Lofton Wells Insurance, a Tennessee-based former Nationwide Exclusive agency has served customers across the south for more than 30 years. As the agency prepared for their transition to independence, upgrading the website and establishing digital marketing capabilities were essential first steps. […]
