[Transcript] Jerry Jones – CEO of Jerry Jones Direct

Michael Jans: Jerry Jones, thanks for joining us Jerry how are you? Jerry Jones: I’m fantastic, how are you doing Michael? Michael: Well, I’m doing good so let’s give a little background on our relationship and then, of course, your area of expertise. You and I have known each other for goodness’ sakes, I’m saying […]

What's the Inspiration Level of Your Marketing Content?

What’s the Inspiration Level of Your Marketing Content?

Why do some pieces of content go viral while others are swept under the rug? There’s no one formula for inspirational content, but there are five essential components to address when creating marketing materials that capture your audience’s attention and interest. 1. Will my audience care? You aren’t creating content for yourself. You’re creating it […]

Want Sky-High ROI? Here are 3 Places to Begin. Article by Agency Revolution.

Want Sky-High ROI? Here Are 3 Places to Begin.

When it comes to where you ought to put your marketing dollars, you, of course, want it to come back to you – in multiples: A few dollars in, lots of dollars out. As your content marketing journey evolves, you’ll test and experiment. You’ll discover hidden marketing gems that work for you. When you start, […]

Why Most Questions About 'Digital Marketing Strategy' are Wrong, Misplaced, and Out of Order

Why Most Questions About ‘Digital Marketing Strategy’ are Wrong, Misplaced, and Out of Order

Because of our firm’s attention on organic growth, our clients typically have asked us for shortcuts to top line revenue acceleration. Members of our client community have frequently shared success stories — ‘this campaign worked really well,’ or ‘this one really got the phones to ring.’ Then the questions would fly in. Years ago the […]

Solving the Insurance Agency's Greatest Problem

Solving the Insurance Agency’s Greatest Problem

Insurance agencies have a communication problem. The problem isn’t that agents aren’t doing a good job communicating what they want in an effective matter; it’s that they aren’t communicating at all! That infamous study from Deloitte that showed 60% of insurance customers don’t feel like they get any communication or value from their agent after […]