As we are all going through this current crisis it can be confusing for agents when determining strategies to remain profitable. While it is fiscally important to work towards growing and maintaining your agency, it is morally important to act as an authentic member of a community. The way to combine both these strategies is […]
Insurance agents know better than most that change is inevitable. The rate of technological advancement keeps speeding up exponentially. No one knows this better than Tony Tarquini, European Director of Insurance at Pegasystems. For 34 years, he has been working with the largest insurance organizations in the world to help them prepare for technology disruption. […]
The key to a successful content strategy is aligning your content with the needs of your audience. But are you clear about what your audience needs? We’ve all had the experience of wearing clothes that fit us perfectly vs those that feel like they were created for an entirely different body. The experiences are drastically […]
In today’s world, great marketing results come from great content. Consumers face a seemingly endless number of choices for the services and products they need. Creating and sharing the right content is how businesses stand out from the crowd and build trust with their audiences. At its core, great content offers something valuable to your […]
Traditional vs. Digital Insurance agents have always been known for their ability to market themselves, even before the advent of the Internet. The rise of digital marketing has created a sea change in the way companies promote their goods and services. Insurance agents are no exception. Many old school marketing techniques that insurance agents used […]
Would you rather do business with a faceless corporation or a member of your community who understands your needs and will work with you to meet them? The answer seems obvious, and it’s precisely how you want people in your community to feel about doing business with you and your independent agency. However, it’s not […]
AA Munro Insurance President Wayne Ezekiel used community social responsibility to grow his online audience to 20,000 Making social media work for you is no small feat. Social media marketing requires more than time and money; it calls for transparency, personality, and content. To start, insurance agents must consider the best ways to introduce themselves […]
In a recent conversation, Nick Andrews, Channel Partner Marketing Manager at Liberty Mutual, talked about the importance of social marketing. But before you dive in head first, it’s a good idea to make sure you are ready to take on social. These five actions need to be on your to-do list if you want to […]
It’s common to hear agents asking for shortcuts to top-line revenue acceleration. Years ago, they asked, “Does a letter or a postcard work better?” Today, the questions might be “Should we focus on Instagram or Twitter? Email auto-responders versus broadcast messages? How often should we blog? Which campaigns get the best results?” While these are […]
To say that Michael Reilly has experience working with small businesses to get the right coverage is a bit of an exaggeration. For 23 years he has been with Accenture where he is now the Managing Director. Over that time, he has seen the small business market go through some significant changes. The main message […]
